Friday, September 16th 2022
Intel Kills Celeron and Pentium Branding with new "Intel Processor" Naming Scheme
Today, Intel introduces a new processor for the essential product space: Intel Processor. The new offering will replace the Intel Pentium and Intel Celeron branding in the 2023 notebook product stack.
"Whether for work or play, the importance of the PC has only become more apparent as the torrid pace of technological development continues to shape the world. Intel is committed to driving innovation to benefit users, and our entry-level processor families have been crucial for raising the PC standard across all price points. The new Intel Processor branding will simplify our offerings so users can focus on choosing the right processor for their needs." -Josh Newman, Intel vice president and interim general manager of Mobile Client Platforms
With this new, streamlined brand architecture, Intel will continue to sharpen its focus on its flagship brands: Intel Core, Intel Evo and Intel vPro. In addition, this update streamlines brand offerings across PC segments to enable and enhance Intel customer communication on each product's value proposition, while simplifying the purchasing experience for customers.
Intel Processor will serve as the brand name for multiple processor families, helping to simplify the product purchase experience for consumers. Intel will continue to deliver the same products and benefits within segments. The brand leaves unchanged Intel's current product offerings and Intel's product roadmap.
"Whether for work or play, the importance of the PC has only become more apparent as the torrid pace of technological development continues to shape the world. Intel is committed to driving innovation to benefit users, and our entry-level processor families have been crucial for raising the PC standard across all price points. The new Intel Processor branding will simplify our offerings so users can focus on choosing the right processor for their needs." -Josh Newman, Intel vice president and interim general manager of Mobile Client Platforms
Intel Processor will serve as the brand name for multiple processor families, helping to simplify the product purchase experience for consumers. Intel will continue to deliver the same products and benefits within segments. The brand leaves unchanged Intel's current product offerings and Intel's product roadmap.
53 Comments on Intel Kills Celeron and Pentium Branding with new "Intel Processor" Naming Scheme
This does not quite work if you look at one of the companies that uses the Pentium Gold 8500, Durabook. They use 3 of the Alder Lake-U processors as follows:
Intel Core i7-1250U (12th Gen) Processor with vPro™ (12M Cache, up to 4.7 GHz, 2P+8E cores)
Intel Core i5-1230U (12th Gen) Processor with vPro™ (12M Cache, up to 4.4 GHz, 2P+8E cores)
Intel Pentium Gold Processor 8500 (8M Cache, up to 4.4 GHz, 1P+4E cores)
This would suggest that the 8500 should be an i3, with a rename such as Intel Core i3-1200U rather than the meaningless Pentium Gold 8500 branding.
‘Processor’
‘Yes this processor’
‘Processor’
‘I know it’s a processor but what’s its model name?’
‘Processor’
(‘who’s on first? -Who - The guy in first - Who’)
It's also worth noting that Intel only added AVX and FMA3 support to their Celeron and Pentium lines with the current Alder Lake lineup. Haswell had both in 2013.
i guess for system integrators it's much better to sell a "Intel CPU" then a Celeron and Pentium.
“So we need a new name that identifies our brand, ideas?
”How about Intel Processor?”
”Brilliant! give that man a raise! Meeting adjourned.
The should have carried on meaningful names to their arch.
But Celeron should have taken the grave besides Duron ages ago...
Sad to see brand name from my childhood got killed.
Processor 13900K? just remove the word processor from the box and it's good, keep the number, that's better.
Who calls it "Intel Core i9 13900K" really? almost no one, and it's not like there's another chip with the same number already.
Same goes for Ryzens, who says "I have an AMD Ryzen 7 5800x processor"? a few perhaps but most of us say I have a 5800x and it's understood.
As for the Celeron and Pentium stuff... it's the same, Intel 8505 will be the same as Intel Pentium Gold 8505, reminds me of 386 and 486 days, the correct names were 80386 and 80486 but at least in the tech/nerd space of that era nobody pronounced that 80, AFAIK. All I know about them is from old magazines and the 80 is rarely featured.
Calling it an Intel processor 8500 processor is just dumb.
Why would you want "Intel Processor" be synonymous with you're most shitty 1p4e 1Ghz processor?!? Geez Intel
After all, ever since they went higher, they got into trouble.
Person A: Which processor does that laptop that you've looked at have?
Person B: Intel Processor.
Person A: Oh that one, eh, that's slow. Just buy the one with a Ryzen.
Let them...
And if you really want to laugh at Intel's silly "Core" naming scheme:
- The original Core was based on the "Enhanced Pentium M"/"Yonah" CPU microarchitecture and included models with 1 or 2 cores.
- The microarchitecture of Core 2 CPUs was called "Core". So a Core 2 Duo is a CPU with 2 Core cores.
- "1st generation Core" is the 3rd generation of CPUs called "Core"
This is going to get confusing next generation. "I have a 7800X" could mean "I have a Core i7-7800X" (6-core Skylake HEDT CPU) or "I have a Ryzen 7 7800X" (8-core Zen 4 CPU). It's already confusing when I look for "5500U laptop" and get results for both the Ryzen 5 5500U and i7-5500U.The i3-1210U exists and has 2P+4E cores. I think it makes sense to have a name below i3 for the 1P+4E models... but "Pentium Gold" is pointlessly long. It should just be "Pentium" IMO (leaving the "Celeron" name for E-core-only models rather than differentiating between Pentium Gold and Silver), or they could add "i1".Core solo
core duo
core 2 duo
core 2 quad
the core i3, i5, and i7 nomenclatures were a lot clearer than that previous shit. of course Intel continued to make celerons and Pentiums identical until kaby lake (pointless differentiation, which killed any hope for the brands)