Friday, September 30th 2022
ICYMI: 16GB Arc A770 Priced Just $20 Higher than 8GB; A770 Starts Just $40 Higher Than A750
The Intel Arc 7-series performance-segment graphics cards announced earlier this week, are all priced within $60 of each other. The series begins with the Arc A750 at USD $289. $40 more gets you the Arc A770 Limited Edition 8 GB, at $329. The top-of-the-line Arc A770 Limited Edition 16 GB is priced just $20 higher, at $349. This puts the Intel flagship at least $30 less than the cheapest NVIDIA GeForce RTX 3060 available in the market right now, which can be had for $380. The dark horse here is the AMD Radeon RX 6650 XT, which is going for as low as $320.
Intel extensively compared the A770 to the RTX 3060 in its marketing materials, focusing on how its ray tracing performance is superior to even that of NVIDIA RTX in this segment, and that the Intel XeSS performance enhancement is technologically on-par with 2nd generation super-scaling techs such as FSR 2.0 and DLSS 2. If Intel's performance claims hold, the A770 has the potential to beat both the RTX 3060 and RX 6650 XT in its segment. The Arc A750, A770 8 GB, and A770 16 GB, go on sale from October 12. Stay tuned for our reviews.
Intel extensively compared the A770 to the RTX 3060 in its marketing materials, focusing on how its ray tracing performance is superior to even that of NVIDIA RTX in this segment, and that the Intel XeSS performance enhancement is technologically on-par with 2nd generation super-scaling techs such as FSR 2.0 and DLSS 2. If Intel's performance claims hold, the A770 has the potential to beat both the RTX 3060 and RX 6650 XT in its segment. The Arc A750, A770 8 GB, and A770 16 GB, go on sale from October 12. Stay tuned for our reviews.
41 Comments on ICYMI: 16GB Arc A770 Priced Just $20 Higher than 8GB; A770 Starts Just $40 Higher Than A750
Also prices are too close between those models. Many look at the glass as half full, saying that 16GB is only $20 more than the 8GB model. But what if the glass is in fact half empty and the 8GB model is only $20 cheaper?
Also I was expecting A750 to be much lower priced. I guess Intel can't go any lower. They where expecting better performance from those cards, probably they where expecting to be selling the A770 for $400 or more, but they can't.
This is incredible for any compute-oriented programmer.
Alright, we ALL get it now!
*walk away all jelly*
Yeah we get it, it's big, loud, hungry and fast, cool - but the A770 is such a fascinating product it just seems so much more nuanced, interesting, features need to be explored, perf across a massively varied suite will be a roller-coaster
Tempted to pick one up just to play with it
team red n green in the upper gpu segments. I'm tempted to try their gpus but i already have a 3090
That's where the more VRAM the better, and most other GPUs of similar price only have 8GB. The non-Ti 3060 which should be slower has 12GB.
Judging from the Xe core vs price
I think the A380 should drop to $80 ?
I kinda know it'll probably not be a good idea, but still tempted :D
In the past (as far back as 2008), even when AMD has offered GPUs that perform better and even at a lower price, everyone still buys Nvidia. Say what you want about AdoredTV, but a couple years ago he did a great three or four part video that used market research, sales figures, etc the demonstrated this very phenomenon and described it as Nvidia's "mentia", or mindshare. Basically it goes like this: the vast majority of PC hardware consumers are not enthusiasts who compare specs and benchmarks for hours and days prior to making a purchase, just like consumers in any other market, they base their purchasing decisions on a lot of non-empirical, irrational factors. These consumers therefore will be more influenced by the fact that they notice more people own Nvidia than AMD, that Nvidia has more fans that are more vocal online, and despite not being true since the 290x, the fans constantly repeat that AMD runs hot and that they have bad drivers (despite there being no real comprehensive empirical data to back up such a claim) and because they're not the type to do research, they're just going to accept the accusations as fact. Now, in their mind, they've associated Nvidia with the winning side and therefore want to associate themselves with the winning side as well.
These consumers will not look at the benchmarks, see Intel is performing better in their price tier and buy an Intel videocard. They will only consider Intel when they see a bunch of other people willing to buy intel or when, psychologically speaking, they've come to associate Intel videocards with the "winning side". The same irrational considerations that prevent them from buying an AMD videocard will also prevent them from buying an Intel videocard and therefore, Intel's sales will predominantly come at AMD's expense because the people most willing to take a chance on an Intel videocard are the ones willing to buy an AMD videocard...most likely because they're willingness to do the research and look at benchmarks is probably what brought them to buy an AMD videocard and would therefore make them also open to the idea of buying an Intel videocard.
Your diehard types who only buy Nvidia and will not even consider AMD (whether by habit or active choice), which I feel makes a large portion of Nvidia's marketshare and the consumer GPU market as a whole, are probably not going to consider Intel either and are only hoping that Intel's entry into the market will allow them to continue to buy Nvidia, but at a lower price. If Intel stays in the market, then years down the road they may change this, but for the first six months or year, or even Intel's first couple of generations, they'll predominantly take marketshare from AMD and this will do absolutely nothing to improve the conditions of the GPU market for consumers. As long as Nvidia holds on to 80% marketshare (or probably anything over 50%) they're going to have the monopolistic power to keep their prices high and even maintain the trend of constantly increasing prices every generation (like how a 4080 12GB is basically a 4070 so now xx70 tier cards are priced around $800, and because AMD's shareholders will expect the same profits and profit margin, AMD will follow suit to some degree).
Bottom line, everyone hoping that Intel will correct the course of the GPU market is going to be disappointed because if it happens at all, it won't be happening any time in the immediate future.