Wednesday, October 26th 2022

Apple Begrudgingly Agrees to Comply with EU USB-C Charging Mandate

During The Wall Street Journal Tech Live conference, Greg Joswiak—Apple's SVP of worldwide marketing—begrudgingly said that Apple will comply with the European Union's USB-C charging mandate. He said that Apple has been in a "little bit of disagreement" with the EU over the change to a common charging standard. He made a comment about the fact that the EU initially wanted to standardise on micro USB for charging, but admitted that it never happened. He also claimed that neither USB-C or Apple's own lightning connector would exist today if micro USB had been mandated as the charging standard over 10 years ago, which may or may not be true.

According to Greg Joswiak, Apple feels that their change to chargers fitted with a USB-C port is good enough, since it allows anyone to plug in a USB-C cable into Apple's chargers and charge whatever device they like, regardless of the device connector. However, he conveniently forgot to mention that for such a scenario to work, everyone would have to carry a charging cable around with them, the part most people forget about. He also claimed that moving to USB-C means additional e-waste, due to a billion plus lightning cables being in the market already. The argument doesn't seem to hold though, as it's not as if current Apple device owners are just going to throw out their current devices, because Apple is being forced to move to USB-C. The same holds true for most people who have micro USB devices, they didn't throw them away just because they got some USB-C devices. In fairness, the Lightning cables would end up as e-waste at some point in the future, but so do many old cables of every single type over time. Apple would've preferred the EU not to interfere, as the company believes its solution is superior to USB-C for its customers.
Source: The Wall Street Journal
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66 Comments on Apple Begrudgingly Agrees to Comply with EU USB-C Charging Mandate

#26
Wirko
Reading this here, I'm starting to believe that EU bureaucrats invented a red five-pointed-star-shaped connector and are now forcing it on everyone, including the phone maker known for pentalobe screws.
Posted on Reply
#27
wolf
Better Than Native
Heh, yno I didn't think they would, I thought they'd find some portless way out of it or something. Get on board Apple.
Posted on Reply
#28
Zareek
GunShotIn my opinion, Apple should have gave the EU the finger, and told them that they are suspending all Apple's operations in the EU and let that socialist mindset face the backlash from their voters, oodles of lost jobs, etc. because by Apple not doing so, you better bet the farm that other socialist institutions are coming for Apple next, ASAP!
Yes, totally, Apple should flush 20-30%(it varies by quarter) of its revenue down the drain to spite the EU! I'm sure the shareholders will embrace that, and not can the entire executive team.

In my personal experience, the lightning connector is meh... Better than micro-USB, but much worse than USB-C.
Posted on Reply
#29
watzupken
Apple's response contradicts their own product. Are they not using Type C on their iPads now? Apple have been dragging their feet on many fronts to make meaningful changes. Instead they choose to focus on things that are not a problem to begin. And to me, one of the key problem with the Lightning connector is that it does not live up to its name with its USB 2.0 transfer rate. I usually charge wireless, so the connector is not a problem for me. One can go around the transfer rate problem with Airdrop or iCloud, but that generally works with Apple devices. So you can see the motivation why they chose to not upgrade the cable.
Posted on Reply
#30
Dr. Dro
In Brazil, Anatel also have been pushing for an USB-C mandate. It's honestly hilarious seeing Apple claim to support green initiatives while making their devices as difficult to repair as possible and keeping pointless, obsolete connectors such as Lightning even on their latest generation flagship devices. Pathetic.

I'll take the opportunity to extend my wrath towards Android manufacturers and their horrible software support plans designed to keep you buying a new device every year. Samsung denying updates to superior previous generation devices is nothing new, I remember when they refused to update the Galaxy S III past Android KitKat under the excuse that a 1 GB RAM device wasn't enough for Lollipop, and then releasing several models with slower SoCs and 1 GB of RAM with Lollipop just a couple of months later.

The same repeats today with the Galaxy S10 line, many S20 and S21 submodels have only 6 GB of RAM and a cut-down processor but they will receive Android 13 anyway. Hell, even the S10 Lite will but the Plus and Plus 5G will not. Pathetic.
Posted on Reply
#31
ShiBDiB
Dr. DroThe same repeats today with the Galaxy S10 line, many S20 and S21 submodels have only 6 GB of RAM and a cut-down processor but they will receive Android 13 anyway. Hell, even the S10 Lite will but the Plus and Plus 5G will not. Pathetic.
What are you doing on your phone that you need 6GB of RAM? Even when I was playing PUBG at work my pixel 4a at the time ran it just fine. This weird obsession that some people have with extremely overpowered phones that suck as actual phones is hilarious.
Posted on Reply
#32
GunShot
ZareekYes, totally, Apple should flush 20-30%(it varies by quarter) of its revenue down the drain to spite the EU! I'm sure the shareholders will embrace that, and not can the entire executive team.

In my personal experience, the lightning connector is meh... Better than micro-USB, but much worse than USB-C.
That's the thing, the POTENTIAL risk of Apple freezing all operations there is enough to get the EU citizens in a uproar towards its lame socialist leaders and force them to backtrack on their crippling non-innovative LOCKED behaviors. And remember, the EU is in a very bad situation economically right now due to mainly all the extra funding they're contributing and cannot afford like supporting a war, etc.

Apple definitely have an advantage here to negotiate a much better deal or pull-out but it will most definitely hurt the EU more than Apple. Money rotates. Apple fans will still buy Apple products even if they have to resort to going on the black market, etc., Apple will still make its money.

Apple could just sit this winter, or so, out and watch it all unfold, easily, without losing many, or no investors.

You cannot expect TRUE change by being tolerant / a yes-person. Firm sacrifices are for the greater-good or live in a bubble! :rockout:
Posted on Reply
#33
Dr. Dro
ShiBDiBWhat are you doing on your phone that you need 6GB of RAM? Even when I was playing PUBG at work my pixel 4a at the time ran it just fine. This weird obsession that some people have with extremely overpowered phones that suck as actual phones is hilarious.
Android devices with 6 GB of RAM are considered mid-range devices today. The S10 already had 8 GB (12 GB if you had the rare 1 TB version), yet it is being denied updates from now on.
Posted on Reply
#34
caroline!
inb4 they take advantage of USB-C's data channels and put a lock in phones so users can only charge them with "genuine" apple chargers, and vice-versa a lock in chargers so that they can't charge other devices

knowing their scummy anti-consumer practices this seems very likely to happen.
erockerThis is some right-wing brain rot right here.
Everyone I don't like is right-wing. A chidren's guide to online political discussion.
Still, imagine Apple leaving the EU, best day ever.
GunShotYeah, a million+ potential job's lost, and spoiled kids/(wo)man-children can't get their next shiny Apple gadget lost wouldn't wake up legislators in the witching hours of the night. /s :shadedshu:
1 million people to manufacture some proprietary cables? LOLWUT

How about... you're both wrong? smartphones are trash *ahem* e-waste, apple or not :)
Posted on Reply
#35
usiname
GunShotThat's the thing, the POTENTIAL risk of Apple freezing all operations there is enough to get the EU citizens in a uproar towards its lame socialist leaders and force them to backtrack on their crippling non-innovative LOCKED behaviors. And remember, the EU is in a very bad situation economically right now due to mainly all the extra funding they're contributing and cannot afford like supporting a war, etc.

Apple definitely have an advantage here to negotiate a much better deal or pull-out but it will most definitely hurt the EU more than Apple. Money rotates. Apple fans will still buy Apple products even if they have to resort to going on the black market, etc., Apple will still make its money.

Apple could just sit this winter, or so, out and watch it all unfold, easily, without losing many, or no investors.

You cannot expect TRUE change by being tolerant / a yes-person. Firm sacrifices are for the greater-good or live in a bubble! :rockout:
I haven't come across so much crap in one place with zero sence spewed from a fanboy for a long time
Posted on Reply
#36
Prima.Vera
TheLostSwedeApple would've preferred the EU not to interfere, as the company believes its solution is superior to USB-C for its customers.
Superior?? That's the most hilarious statement for the past 10 years! :laugh::laugh::laugh:
They compare a USB2.0 480Mbps speed &max 20W power vs 20Gbps (40Gbps in the near future) &max 240W power ???
LOL.
Posted on Reply
#37
erocker
*
caroline!veryone I don't like is right-wing. A chidren's guide to online political discussion.
Thank you for the child's perspective then. It's funny because that's basically what I was calling that post out for... Maybe look at the context.
Posted on Reply
#38
Prima.Vera
ShiBDiBThey were making the switch anyway. They just waited so now they can blame the EU for people having to buy another cord (probably from Apple because that's how the fanboys work there) and profit off of it without the negative press.
Agree. Their hilarious inferior speeds and charging power was already too ridiculous to accept. Now they just want to blame EU and have an excuse for another price bump.
DrCRWhat I really want to update to? A Linux smartphone that just works.
Plot twist. Both iOS and Android are Linux based OSes... :laugh:
Posted on Reply
#39
clopezi
GunShotIn my opinion, Apple should have gave the EU the finger, and told them that they are suspending all Apple's operations in the EU and let that socialist mindset face the backlash from their voters, oodles of lost jobs, etc. because by Apple not doing so, you better bet the farm that other socialist institutions are coming for Apple next, ASAP!
GunShotThat's the thing, the POTENTIAL risk of Apple freezing all operations there is enough to get the EU citizens in a uproar towards its lame socialist leaders
1) UE it's an important market to Apple. However, Apple in Europe, iPhone for example, it's about 10-20% market only. This would be a suicide movement.

2) Socialism? socialist leaders? You're living in a bubble. Or maybe you are a very proud american that claims his own right to drink poison if you want. But in Europe, socialist and conservative parties, wants a regulated market, where companies cannot abuse people as they would like to. If you don't want, you can stay in EEUU, where people die because they don't have a thousand euros for their monthly diabetes medication or where a surgery leaves you in debt for several years. EU it's not socialist, it's common sense.
Posted on Reply
#40
bobsled
USB-C is a messy 'standard'. Lightning ports are much easier to clean out and therefore less likely to get damaged when someone attempts to remove foreign material.
Posted on Reply
#41
Guwapo77
ZoneDymoApple people have told themselves those stories (and apple obviously has told them) and therefor will only stick to apple products never even trying to see if that claim holds up...which...it doesnt.
I semi understand the hate that people have for the company. I do understand where you're coming from in regards to individuals sticking with a product. I respect your opinion on this topic and its hard to disqualify someone else's experience. As for me, I had the worst experiences with various cellular companies before Apple joined the fray. I've had data completely lost, piss poor UIs, and zero customer service. My first cellular device dates back to 1995 and it was a car phone...needless to say we have advanced a lot since then. I've had Sony, Motorola, Blackberry, and several Korean and Japanese phones and nothing has been as user friendly as it has been since the Apple 3GS. Having devices that just work when you need them without having to write code (joke) is why some folks prefer the iPhone. I can't personally speak on their other major products like their computer or TV products as I personally don't have the use for them, but I know people that swear by them especially the MacBook's. My quality of life experiences with their phones, watches, and various headphone devices has been great in my daily life. Are they the best in every single aspect, no as there are better products. Am I a fanboy? Not even. If there is something that can outdo Apple's reliability and convenience, I'd switch in a heartbeat.
SteevoShould I post a rebuttal from one of many apple devices we have in our home?

How about the battery slowdown? You would think saving something as simple as saving a gif on a IPhone would exist out of the box. It does not. How about every update resets the retarded autocorrect? How about every lightning cord we have replaced at least once and yet I still have C cords that work beautifully on my Samsung work phone? How about the annoying fact that I can't open my own God damn photos without a intrusive BS icloud notification, twice. How about their older models with limited memory and no micro SD card despite other manufacturers figuring out how to put it in the same slide as your SIM? How about ITunes wanting a update every time I use it? Why is it that I can sync my Samsung media to my PC over wifi and then stream it easily but not apple? How about dem Bluetooth and Apple Car play oddities, even with newer vehicles?


Nah brah, take the apple flavored plug out and realize they all have issues.
Of course you can as this is simply a discussion about YOUR experiences. Not everyone has rosy experiences and Apple is NOT the one all be all for every use case out there. Battery slowdown...if that isn't about the most beat to death topic when it comes to Apple products. Problem was solved with replacing the battery. People expected a rechargeable battery to last as long as their phone does. They don't and need to be replaced. Apple throttled their phones based on how strong the battery was in the phone. They should have been forthcoming with this underhanded tactic and I believe it would had never been an issue. During this time I upgraded every year or two, so I didn't experience that issue personally, but know some that it did. I told them to replace their battery and it was a done deal.

You're having problems with your photos? I can't help you there as I've experienced no such thing. I don't store photos on the iCloud. They are on my phone or computer.

Micro SD, when I had one on previous phones before I got and iPhone, I didn't use them as they were slow and glitchy. I'm certain times have changed and they are reliable since the early 2000's, but I don't have a need for that feature personally.

Itunes always needing to update...hell what doesn't need an update every time you use it? Have you used Steam lately?

Samsung works with the PC better? I can't debate that as it is a fact. Media syncs with the MacBook and all other apple products seamlessly, kind of why I'm going to finally get something using the MacOS which I have yet to try.

I don't share the same Apple Car play issues as you as it just works for me. I got a 2022 BMW which has ZERO issues doing Apple Car Play or any rental car that I've had when I lived in Germany and still no problems back in America.

Apple flavored plug out...mmk. All companies have their problems. AMD, Nvidia, Microsoft, ASUS, and etc. The key is how do these companies overcome their issues... If I feel I've been wronged, I'm going to a competitor - simple.
Posted on Reply
#42
Mussels
Freshwater Moderator
What everyone forgets is that tech companies will still keep coming up with alternate connectors and pushing them to the USB groups to become USB-D


We wont be stuck or stifled, all that'll happen is they'll ensure whatever comes next has backwards compatibility, even if via adaptors like USB-C is
Posted on Reply
#43
_JP_
Greg is so full of BS that it is cringe to read.
This is going to result in the next iPhone to be charged via Thunderbolt (USB-c compatible but with reduced features and slow charge) and the "Lightning to USB-c (no DP)" adapter to become a thing and more expensive than other adapters, before iPhones just become wirelessly chargeable only which by then, Apple will say once more that they saved the world by being so ecofriendly that now they make e-waste within 7 4 years of use. (Even though it might be software supported for 7 years - i.e. iPhone 6S - the battery won't last that long and now the device is fully sealed, making it a 0 out of 10 to repair)
However, he conveniently forgot to mention that for such a scenario to work, everyone would have to carry a charging cable around with them, the part most people forget about.
An adapter, like it already happens for almost every MacBook or for wired headphones on the iPhone.
He also claimed that moving to USB-C means additional e-waste, due to a billion plus lightning cables being in the market already.
Apple's fault, not anybody else's. And it's like they don't even look in the mirror when they actually kinda out-of-nowhere went from the 30-pin to Lightning and suddenly all those "iPhone" compatible dockings were useless if you were to buy the new model, or upgrade.
The argument doesn't seem to hold though, as it's not as if current Apple device owners are just going to throw out their current devices, because Apple is being forced to move to USB-C.
See: Early adopter fanboys/girls.
They ARE NOT that few.
The same holds true for most people who have micro USB devices, they didn't throw them away just because they got some USB-C devices.
Lo and behold. Because maybe it's not just mobile phones that use those ports. Not then, when it was common on feature phones and early Android, and certainly not now even. Though many peripherals are now available with USB-c. In fact, any IoT that does not require more than 5W to do it's job will still have micro-USB. Mainly, because it's cheaper to license when you manufacture by the order of the thousands.
In fairness, the Lightning cables would end up as e-waste at some point in the future, but so do many old cables of every single type over time.
IMO, it applies more to Lightning than other ports because some hardware is just, in a way, stubborn (see printers and external drives/NAS with USB-B). Then again, Apple could be really eco-friendly and de-license the Lightning port so th-*AHAHAHAHAHAHAHAHAHAAAAHAHAHAAAHAHAHAHA*
Apple would've preferred the EU not to interfere, as the company believes its solution is superior to USB-C for its customers.
Because walled gardens are great and profit's centered.

/r
Gosh, had to vent. This just irks me to shit.
Posted on Reply
#44
Ozmandias
This says it all. Usb A to C, lightning and micro.
Posted on Reply
#45
nexxusty
Imagine having proprietary connectors for a device when they're a just simply NOT needed, and over complicate the situation.

They had to be FORCED into this.

I really do hate Apple.
Posted on Reply
#46
Vayra86
GunShotIn my opinion, Apple should have gave the EU the finger, and told them that they are suspending all Apple's operations in the EU and let that socialist mindset face the backlash from their voters, oodles of lost jobs, etc. because by Apple not doing so, you better bet the farm that other socialist institutions are coming for Apple next, ASAP!
Maybe you missed the not so recent stats about the EU in terms of economical power? Also, socialist? - Social, is a better term. Social in the sense that everyone should be treated fairly; that's what the EU is pushing for at large, in the economy, in values, in rules and in regulation... and within a free market economy. You could conclude it tries to marry the best elements of various ideologies, isn't it beautiful?

Do you know why they (we-) do that? Because its a unique thing in the current world - fair game. The US has lasting and expanding social problems because of inequality, for example. The long term outlook for that constant train of escalation is not rosy. For anyone - it breeds anarchy and instability. Again, look at US internal politics.

Some stats that might make you understand why even mighty Apple will crumble under pressure:

"The GDP per capita (PPP) was $43,188 in 2018,[29] compared to $62,869 in the United States, $44,246 Japan and $18,116 in China."
- Note this includes all the states that by comparison to the 'net paying' states of the Union, are 'doing badly'. Even those are frequently found in a top 20 of world economies (Italy, for example). Germany is 4th on its own.

"With a low Gini coefficient of 31, the European Union has a more egalitarian distribution of income than the world average."
- And yet, markets still thrive and we're a birthing pod for new technologies and innovation. Examples? Quantum tech, litography, high quality steel, pharma, industrial capital, etc. We're missing chip industry, though, but ironically feed the cutting edge through ASML.

"EU's investments in foreign countries total $9.1 trillion, while the foreign investments made in the European Union total $5.1 trillion in 2012, by far the highest foreign and domestic investments in the world."

"The European Union's GDP estimated to be around $16.6 trillion (nominal) in 2022[2] representing around one sixth of the global economy."
- 1/6th of the sales potential on the globe and for Apple, a massive part of their target market - a market that is tied closely to other Western economies and (US) corporate.

You go finger ahead buddy :)

source: en.wikipedia.org/wiki/Economy_of_the_European_Union
SteevoShould I post a rebuttal from one of many apple devices we have in our home?

How about the battery slowdown? You would think saving something as simple as saving a gif on a IPhone would exist out of the box. It does not. How about every update resets the retarded autocorrect? How about every lightning cord we have replaced at least once and yet I still have C cords that work beautifully on my Samsung work phone? How about the annoying fact that I can't open my own God damn photos without a intrusive BS icloud notification, twice. How about their older models with limited memory and no micro SD card despite other manufacturers figuring out how to put it in the same slide as your SIM? How about ITunes wanting a update every time I use it? Why is it that I can sync my Samsung media to my PC over wifi and then stream it easily but not apple? How about dem Bluetooth and Apple Car play oddities, even with newer vehicles?


Nah brah, take the apple flavored plug out and realize they all have issues.
Well... I agree almost fully.

When it comes to the mobile phone, the longer I'm away from Android and using Apple (I just use el 'cheapo' Iphone SE's, no flagships), I'm a happy camper with a growing appreciation for how low on intrusions their iOS really is. My GF has Android phones, and there isn't a day where something doesn't somehow annoy her on it. She uses the phone a lot, but the experience is just wholly inconsistent. Its the inconsistency that is most disturbing. Randomly starting updates on one brand, but not on the other; different UIs on the same OS, and a much lower quality on various apps. My personal experience with Android is rather similar. Its free form, which is a pro, but also shows its cons regularly.

And what's the win? Android phones cán be cheaper but generally aren't compared to an Iphone SE, that lacks virtually nothing on the hardware side for normal usage.

I'm not eager to go back to the green fat robot at all. And I hate Apple's guts, go figure. I'm a total nonbeliever also when it comes to their 'ecosystem advantages'. F*k right off, thanks, I'll make up my own mind what's best for each use scenario.
Posted on Reply
#47
SOAREVERSOR
watzupkenApple's response contradicts their own product. Are they not using Type C on their iPads now? Apple have been dragging their feet on many fronts to make meaningful changes. Instead they choose to focus on things that are not a problem to begin. And to me, one of the key problem with the Lightning connector is that it does not live up to its name with its USB 2.0 transfer rate. I usually charge wireless, so the connector is not a problem for me. One can go around the transfer rate problem with Airdrop or iCloud, but that generally works with Apple devices. So you can see the motivation why they chose to not upgrade the cable.
The connector is fine and can plug into their laptop and and iPad charging nubs for fast charging.
bobsledUSB-C is a messy 'standard'. Lightning ports are much easier to clean out and therefore less likely to get damaged when someone attempts to remove foreign material.
This as well. I like "lightning" as the port on the device is more solid. USBC not so much.

Anyways this is all so much faffing about. Apple has long since planned to get rid of the ports completely and just wireless all of it.
Posted on Reply
#48
mechtech
DeathtoGnomesApple is all about itself, if it isnt apple made its not apple.
As an iPhone owner I’m well aware…..
Posted on Reply
#49
medi01
caroline!inb4 they take advantage of USB-C's data channels and put a lock in phones so users can only charge them with "genuine" apple chargers
It's not even remotely imaginable that that would be accepted by the EU.
GunShotPOTENTIAL risk of Apple freezing all operations there is enough to get the EU citizens in a uproar
There is a proverb in one of the Eastern European countries about trying to scare an edgehog with bare bottom.
Posted on Reply
#50
TheLostSwede
News Editor
Denver"begrudgingly"

English... how not to like ?

On the topic... what's the point of forcing the use of type C connector and how does it improve our life?
It's a perfectly commonly used word in the English language.

@Vayra86 the issue with Android is the fragmentation. If you use a phone where the manufacturer hasn't messed around with the OS too much, or a Pixel phone, you do in general have a better experience, based on the multiple Android devices I've owned over the years.
I've had some really horrible devices and some that have hardly missed a beat. However, the user experience varies too much, which imho is a big problem for the Android ecosystem.

I simply don't get along with Apple's OS, I find it impossible to find what should be simple settings (Android is hiding more and more too) and the fact that everything ends up on the home screens irks me.
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