Tuesday, May 23rd 2023

AMD Reportedly Adjusts Radeon RX 7600 GPU MSRP to $269/€299

According to brand new information sent to the press and influencers yesterday, AMD has likely made a last minute change to its pricing strategy - VideoCardz has communicated with insider sources and confirms that an official email contains this message: "The Radeon RX 7600 will now be available starting at an SEP of $269 USD, beginning on May 25."

Industry experts were predicting a $299 MSRP for the upcoming Radeon RX 7600 graphics card lineup, based on possible earlier communications (under embargo) from AMD, but the company has seemingly decided to change its pricing strategy ($269/€299) only three days before the May 25 launch. Its monolithic RDNA 3 Navi 33 XL GPU (6 nm) is set to go head-to-head against NVIDIA's GeForce RTX 4060 Ti graphics card range later this week - the latter's specifications look to be superior according to leaked info - so Team Red could be making adjustments in order to stay competitive in the lower-end gaming-oriented GPU market.
Source: VideoCardz
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31 Comments on AMD Reportedly Adjusts Radeon RX 7600 GPU MSRP to $269/€299

#26
AusWolf
tussinmanIt will compete with the $300 4060, not the $400 one.

Rumors are 6650xt/2080 level performance so that would be more in line with the base model 4060
That's a shame, although it would explain the price decrease at least. I would expect next-gen x600 to perform at last-gen x700 level at least.
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#27
Dimitriman
It doesn't matter what AMD charges in EU, this will be priced exactly the same as the 4060Ti much like all the other cards in the upper range. So we can "look forward" to 450 euros for this...
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#28
mechtech
ZoneDymoYou have effectively been gaslit into thinking this price is ok
How so. I paid $330 CAD for an RX 480 however many years ago. This is basically the same price taking inflation into account and is superior in almost every way. Are you one of those people that think everything should be sold at cost?

www.techpowerup.com/review/amd-radeon-rx-7600/33.html
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#29
Luke357
mechtechHow so. I paid $330 CAD for an RX 480 however many years ago. This is basically the same price taking inflation into account and is superior in almost every way. Are you one of those people that think everything should be sold at cost?

www.techpowerup.com/review/amd-radeon-rx-7600/33.html
Getting higher performance should be cheaper over time. NOT more expensive.
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#30
sLowEnd
Luke357Getting higher performance should be cheaper over time. NOT more expensive.
That's what he said though. It's a superior card for a similar price.

For people on something like an RX480, it would be a pretty substantial upgrade in raw performance (more than 2x), and value-wise it's....ok. Not great, not terrible. IMO it'd be better to wait for the inevitable sales that follow a couple months after launch. Currently there are lots of discounted RDNA2 cards like the RX6700(XT) that have better bang for the buck.
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#31
mechtech
Luke357Getting higher performance should be cheaper over time. NOT more expensive.
It is. The 7600 is cheaper (MSRP) than the 6600 (MRSP) at launch. Its improvement might not be much but it’s a lot better than what we’ve seen in past 2 years.
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