Friday, June 23rd 2023

Intel China Confirms Raptor Lake Refresh Incoming, Tries to Explain "Core" Branding

by
T0@st
 Discuss (22 Comments)
Intel China has taken to Weibo and Bilibili in a new effort to explain how things will pan out for 14th generation CPU lineups, with emphasis on its new branding and naming conventions for 2023 and beyond. These announcements contain the company's first official acknowledgement of Raptor Lake-U, Raptor Lake-S and Raptor Lake-HX SKUs getting a refresh. Team Blue's branding scheme is set to become even more convoluted with Meteor Lake premiering with "Core Ultra" instead of the old "i" labelling system. The China office's product rundowns indicate that the Raptor Lake Refresh series will be split into Core # and Core i# families, which complicates matters further.

It seems that Raptor Lake-U & H Refresh (mobile) and the entire Meteor Lake lineup will be assuming the new Core # branding scheme, but the latter series will be more performant—hence the adding of Ultra (e.g Ultra Core 5/7/9), so customers can tell the difference between product lines lumped into the same generation! Desktop Raptor Lake-S Refresh and high-end mobile Raptor Lake-HX Refresh processors will retain the company's traditional "Core i" naming convention, this will eventually be retired with the 14th gen family.
Here is a simplified breakdown of Intel China's chart information (put together by Wccftech):
  • Raptor Lake-S Refresh (Desktop) - 14th Gen "Core i" Branding
  • Raptor Lake-HX Refresh (Laptop) - 14th Gen "Core i" Branding
  • Meteor Lake-U/H (Laptop Client) - 1st Gen "Core Ultra" Branding
  • Raptor Lake-U/H Refresh (Laptop) - 1st Gen "Core" Branding
Sources: Intel China (Bilibili), Intel China (Weibo), momomo_us Tweet, Wccftech, VideoCardz

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22 Comments on Intel China Confirms Raptor Lake Refresh Incoming, Tries to Explain "Core" Branding

#1
Tropick

I think the lack of sole will be the achilles heel of this generation. It'll be interesting to see how well OEMs toe the line. They should probably step lightly.
Posted on Reply
#2
phanbuey
Tropick
I think the lack of sole will be the achilles heel of this generation. It'll be interesting to see how well OEMs toe the line. They should probably step lightly.
This satisfied the dad joke quota for the day. Thank you, sir.
Posted on Reply
#3
Wirko
A job interview at Intel.

Interviewer: I'll begin with a tricky question. Can you describe the numbering system if Intel's consumer processors in three short sentences, so people with little knowledge of computers can understand the essence of it?
Candidate: Um, I can try ... Core is ... Core is ... Ultra is more powerful I think because umm ... seven is better than seven ... or ... much better than i-seven ...
Interviewer: That was the last question. You're hired!
Posted on Reply
#4
Vayra86
I keep struggling with how the Chinese go about their English education. Like, how do they do it? How the hell do they end up with this doing so?

Its like a magical form of stupidity combined with their own native tongue. Nobody apparently stops to wonder 'why does every sentence structure look different from native English?'. It just feels right to them and that's that, or something. Then again, that last thing is something happening in younger generations too wrt language. 'This sounds ok, so I'll say/write this'. I mean, screw actually knowing how it should work right? 'This is fine'.

The language of individualism? 'As long as I get it, all is well'?

And then you see a chart saying 'foot'
Posted on Reply
#5
trsttte
Well of course, because we know a branding stragegy is working well when it needs to be thoroughly explained :shadedshu:
Vayra86I keep struggling with how the Chinese go about their English education. Like, how do they do it? How the hell do they end up with this doing so?

Its like a magical form of stupidity combined with their own native tongue. Nobody apparently stops to wonder 'why does every sentence structure look different from native English?'. It just feels right to them and that's that, or something. Then again, that last thing is something happening in younger generations too wrt language. 'This sounds ok, so I'll say/write this'. I mean, screw actually knowing how it should work right? 'This is fine'.

The language of individualism? 'As long as I get it, all is well'?

And then you see a chart saying 'foot'
They are completely different languages with no common roots, just like all languages in and around that region. I think it's just not a priority to get better at english. China is also not as developed outside city centers, people who speak any english are a minority.
Posted on Reply
#6
64K
Intel making things so that the average consumer doesn't know what in the hell they are buying. They see "Ultra" in the specs and think that this must be top of the line.
Posted on Reply
#7
Wirko
64KIntel making things so that the average consumer doesn't know what in the hell they are buying. They see "Ultra" in the specs and think that this must be top of the line.
Ultra sliced bread, the best thing after sliced bread!
Vayra86I keep struggling with how the Chinese go about their English education. Like, how do they do it? How the hell do they end up with this doing so?

Its like a magical form of stupidity combined with their own native tongue. Nobody apparently stops to wonder 'why does every sentence structure look different from native English?'. It just feels right to them and that's that, or something. Then again, that last thing is something happening in younger generations too wrt language. 'This sounds ok, so I'll say/write this'. I mean, screw actually knowing how it should work right? 'This is fine'.

The language of individualism? 'As long as I get it, all is well'?

And then you see a chart saying 'foot'
I take it it's a machine translation, also the same machine then tried to properly arrange text in tables but gave up.

With some benevolence, I can understand "foot" as "footnote" and indeed there's a somewhat logical footnote in the previous slide.
Posted on Reply
#8
cbb
I suspect this whole rebranding fiasco is likely to be a quick case study in future MBA programs, of the "don't do this, it's stupid" variety. Not only does it seem kinda idiotic, and unnecessary, it hasn't been well handled (communicated). Maybe it's just me, and it's super sensible, super clear, and has been clearly and widely communica...nah. I think the study name should be "when marketing steps on their own d*ck", or something like that.
Posted on Reply
#9
Iain Saturn
If you have to "explain" your branding you have already failed at branding.
Posted on Reply
#10
Volvo240
This is so stupid! Intel has used the Core i name for like 15 years now, why change??? Core i7 makes more sense than Core Ultra 7 or just Core 7.
Posted on Reply
#11
chrcoluk
64KIntel making things so that the average consumer doesn't know what in the hell they are buying. They see "Ultra" in the specs and think that this must be top of the line.
I guess it gets slightly more ultra when ultra gen 2 comes out and so on, I cant think of anything other than this rebrand is designed to confuse.
Posted on Reply
#13
david salsero
After so many comments about the name change which makes it more confusing, let's get to the point.
Are these new processors for intel laptops an improvement or rather a REFRIEND that they want to camouflage with the name change because the 13gen came out only 6 months ago?
What's new intel brings the change from the iGPU to Archemist, but will it equal or surpass RDNA 3 and the AMD ZEN 4 Phoenix?
It is rumored that it will carry 64 UEs based on the Alchemist architecture but these surpass AMD RDNA 3. A cache amount of 128 MB is counted, which could be the new L4 cache named 'Adamantine'.
It is rumored that Intel Core Ultra 'Meteor Lake-P will carry a VPN Artificial intelligence will surpass AMD's XDNA that is already in the ZEN 4 Phoenix?
Intel will continue to consume more energy and produce more heat than AMD, as has been happening in the last 3 years. This is very important in laptops and the reason why AMD is currently superior to Intel

These are the issues to discuss in order to know what to buy since the intel name changes are crazy.
Posted on Reply
#14
AusWolf
I'm waiting for the moment when they say "eh, feck it, we'll just go with the S-spec code from now on", as nobody can make any sense of what's happening at Intel these days anyway.
Posted on Reply
#15
A&P211
I can see that AMD and Intel are using the same PR marketing company.
Posted on Reply
#16
sLowEnd
64KIntel making things so that the average consumer doesn't know what in the hell they are buying. They see "Ultra" in the specs and think that this must be top of the line.
Anyone who doesn't look at the specific model doesn't know what they're buying anyway, irrespective of the naming change.

It doesn't make the legions of "oh, I have an i7" folks any less descriptive. It'll just now be "oh, I have an Ultra 7" or "oh, I have a Core 7."
Posted on Reply
#17
Why_Me
bobbybluzThis factor appears to apply:
You owe me a keyboard.
Posted on Reply
#18
metalkhor

what the f&$# is "Core 17-12700H". even their own employees don't know what is the cpu correct name!!o_O
Posted on Reply
#19
AusWolf
metalkhor
what the f&$# is "Core 17-12700H". even their own employees don't know what is the cpu correct name!!o_O
You can't blame the Chinese division for relying on the power of AI to translate their stuff (numbers included). :roll:
Posted on Reply
#20
Minus Infinity
Vayra86I keep struggling with how the Chinese go about their English education. Like, how do they do it? How the hell do they end up with this doing so?

Its like a magical form of stupidity combined with their own native tongue. Nobody apparently stops to wonder 'why does every sentence structure look different from native English?'. It just feels right to them and that's that, or something. Then again, that last thing is something happening in younger generations too wrt language. 'This sounds ok, so I'll say/write this'. I mean, screw actually knowing how it should work right? 'This is fine'.

The language of individualism? 'As long as I get it, all is well'?

And then you see a chart saying 'foot'
Better than USA's Chinese education I'm guessing.
Posted on Reply
#21
Vayra86
Minus InfinityBetter than USA's Chinese education I'm guessing.
Haha Touché
Iain SaturnIf you have to "explain" your branding you have already failed at branding.
It just dawned on me because of this post...

They couldn't even shrink the Core name without failing! And at the end of it all, we still have Core, but with new bullshit added on to it.
Striking similarities
Posted on Reply
#22
iameatingjam
I'm just happy I'm getting another generation of cpus that will work on my motherboard. Not sure if I'm happy or not that the desktop varient isn't getting the new naming structure. Think I'd just prefer it if there was no new naming structure. Can somebody explain what the 'ultra' means, is that like the new 'k' in that case, I guess it would kind of make sense. But still, why ditch the i?
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