Wednesday, July 26th 2023
Sony Could Roll Out PlayStation 5 Summer Price Cuts Across More Territories
Sony has implemented a time limited price reduction for its PlayStation 5 Standard/Disc Edition console in Spain, Portugal, France and Italy—according to billbil-kun (writing for Dealabs magazine) the time limited summer promotion is going to reach Germany, Great Britain and the United States shortly. The campaign has been running since mid-July, and customers in eligible regions have (so far) enjoyed a €75 reduction, bringing the standard PS5 model's price down to as low as €450 (~$498). Dealabs believes that that some of these regional offers have already ended (as of July 24).
The article seems to source some insider information, with very specific discount figures presented for the next batch of participants—German customers are set to get the aforementioned standard European €75 reduction, bringing the PS5's price down to €474.99 (from €549.99). UK gamers get £75 off, so £404.99 total (reduced from £479.99). US folks are lined up for a less generous $50 cut—due to Sony not implementing PS5 price increases for that market—resulting in $449.99 (instead of $499.99). Billbil-kun reckons that the following retail outlets will be taking part in the campaign's next phase: PlayStation Store/PlayStation Direct, Amazon, MediaMarkt, Target and GAME UK. The timing of these temporary cuts could point to Sony responding to Microsoft's unpopular decision to jack up asking prices for the Xbox Series X console, as well as Game Pass subscription fees.
Sources:
Kit Guru, Dealabs Magazine
The article seems to source some insider information, with very specific discount figures presented for the next batch of participants—German customers are set to get the aforementioned standard European €75 reduction, bringing the PS5's price down to €474.99 (from €549.99). UK gamers get £75 off, so £404.99 total (reduced from £479.99). US folks are lined up for a less generous $50 cut—due to Sony not implementing PS5 price increases for that market—resulting in $449.99 (instead of $499.99). Billbil-kun reckons that the following retail outlets will be taking part in the campaign's next phase: PlayStation Store/PlayStation Direct, Amazon, MediaMarkt, Target and GAME UK. The timing of these temporary cuts could point to Sony responding to Microsoft's unpopular decision to jack up asking prices for the Xbox Series X console, as well as Game Pass subscription fees.
7 Comments on Sony Could Roll Out PlayStation 5 Summer Price Cuts Across More Territories
www.techpowerup.com/298158/playstation-5-prices-up-3-24-globally
Years ago, I nailed a now-defunct furniture store (who shall remain nameless via our NDA) for this very crime, and had the before/after photos to back up my claims....I ended up getting a free couch, loveseat & recliner plus a $2500 check for my efforts, as the state AG's office was very appreciative that I brought this practice to their attention...
There are definitely things that are not allowed, such as increasing the price immediately before a discount or giving a fake price to consumers.
But the price hike was permanent and months ago, so in that sense they are in the clear.
The price increase was very opportunistic but whatever, Nintendo is still selling their comically ancient hardware for the same price it launched at and no one bats an eye - they even had the audacity of increasing the price for the OLED version instead of making the regular one cheaper!!!