Wednesday, August 1st 2007
Intel Advertising Faces Racist Accusations
While a lot of people would say that Intel's Core 2 Duo series advertises itself, Intel thinks that a little help from PR doesn't hurt. Unfortunately, Intel's latest advertisement seems to be a little racist. As The Inquirer puts it, the advertisement...
Source:
The Inquirer
shows a white IT manager looking pretty pleased with himself, having successful managed to "multiply computing performance" and "maximise the power" of his employees. For some bizarre reason, the employees are all depicted as black athletes, crouched as if starting a sprint race - but also appearing to all bow down before the smug white dude.Public response to this advertisement ranges from "stupid ad but not racism" to "This one is a s*** storm waiting to happen". On a side note, the people over at Gizmodo, who caught the possible racism, feel that the advertisement "might be racist, but boy does it make me want a Core 2 Duo."
53 Comments on Intel Advertising Faces Racist Accusations
But, if we didn't have the people that raise a brow at such depictions, would that create a gateway for racism?
LoL. I think they looked at the olympics and went hmm. . . who's won. Everyone thinks of the IT guy as the white nerd so whats wrong? He didn't have a pocket protector?
i can't believe someone didnt spot this though
"Hey guys! How about one more sprint for old time's sake?"
"I don't know, guys... I'm not really dressed for it."
"Ah, come on! We're ready! Race ya'!"
I'm sure later there was a cookout with foods high in carbs and fructose, like fowl, and fruit, and... and... oh, lord. I've gone and done it now!!! :banghead:
i dontlike intel, but all they did was exemplify multitasking by replicating a really fast black dude multiple times, thats not racist, lol, cmon..we all know some of the fastest people on this planet have dark skin, thats the truth,
to be racist, the add would have to imply that some1 coloured or woteva was less than the norm. here it clearly aint the case......