Following Ryzen's Launch, Intel's CPUs Likely to See Price-Cuts
Let's quietly approach the elephant in the room: Intel's pricing structure will hardly stand the onslaught of AMD's Ryzen, which, if early benchmarks are to be believed, has apparently caught Intel with its pants down. Even purely from the leaks that have been following us non-stop in the last several months, it's obvious that AMD managed to outdo itself in the best way possible, managing to develop an architecture which offers up to 52% more performance than their previous one. Intel, which was enjoying the sun-shaded comfort of carrying a virtual, high-performance x86 monopoly, grew stagnant in innovation, ensuring it would stretch its bottom-line by way of minimal R&D investment - just enough to be able to name their improvements as a "new generation" of processors each year.
This in turn has led to an interesting outlook in the high-performance x86 market: customers aren't blind, and they see when a company is stretching its fingers in their pockets. A stagnant performance increase on Intel's customer processors with almost a decade of single-digit increments and paralyzed core-counts to an (admittedly strong) architecture have taken away a lot of customers' goodwill towards Intel. That Intel still has strong brand cognition is a no-brainer, but it doesn't have as much brand credit these days, on account of the low performance gains, and tick-tock falter, than it did in the days of Athlon 64. AMD has the benefit of being the underdog, of coming up with something new, fresh and performant (with headlines claiming it is the latest revival of a sleeping giant)... and those are all points that put pressure on Intel to reignite interest on its products.
This in turn has led to an interesting outlook in the high-performance x86 market: customers aren't blind, and they see when a company is stretching its fingers in their pockets. A stagnant performance increase on Intel's customer processors with almost a decade of single-digit increments and paralyzed core-counts to an (admittedly strong) architecture have taken away a lot of customers' goodwill towards Intel. That Intel still has strong brand cognition is a no-brainer, but it doesn't have as much brand credit these days, on account of the low performance gains, and tick-tock falter, than it did in the days of Athlon 64. AMD has the benefit of being the underdog, of coming up with something new, fresh and performant (with headlines claiming it is the latest revival of a sleeping giant)... and those are all points that put pressure on Intel to reignite interest on its products.