Wednesday, September 7th 2011
MSI Calls Bluff on Gigabyte's PCIe Gen 3 Ready Claim
In August, Gigabyte made a claim that baffled at least MSI, that scores of its motherboards are Ready for Native PCIe Gen. 3. Along with the likes of ASRock, MSI was one of the first with motherboards featuring PCI-Express 3.0 slots, the company took the pains to educate buyers what PCI-E 3.0 is, and how to spot a motherboard that features it. MSI thinks that Gigabyte made a factual blunder bordering misinformation by claiming that as many as 40 of its motherboards are "Ready for Native PCIe Gen. 3." MSI decided to put its engineering and PR team to build a technically-sound presentation rebutting Gigabyte's claims.
More slides, details follow.
MSI begins by explaining that PCIe support isn't as easy as laying a wire between the CPU and the slot. It needs specifications-compliant lane switches and electrical components, and that you can't count on certain Gigabytes for future-proofing.
MSI did some PCI-Express electrical testing using a 22 nm Ivy Bridge processor sample.
MSI claims that apart from the G1.Sniper 2, none of Gigabyte's so-called "Ready for Native PCIe Gen. 3" motherboards are what the badge claims to be, and that the badge is extremely misleading to buyers. Time to refill the popcorn bowl.
Source:
MSI
MSI begins by explaining that PCIe support isn't as easy as laying a wire between the CPU and the slot. It needs specifications-compliant lane switches and electrical components, and that you can't count on certain Gigabytes for future-proofing.
286 Comments on MSI Calls Bluff on Gigabyte's PCIe Gen 3 Ready Claim
So, PR came after the sniper 2
The thing is that many users in the market now for a new system will be making a decision based on PCIe 3.0 among other factors. To futureproof, in the hopes that it will help performance or whatever. GB's announcement may not have promised anything, but will surely lead many to mistakenly believe that they will be getting a fully PCIe 3.0 ready board when it's not true (unless they pick the G1 Sniper V2, that is)
Even if what you say rings any truth, MSI are hypocrites and your opinion is invalid!
It seems that your biggest gripe is the TPU headline because on the page about DRT we don't mention this "exclusiveness"
Why is it marketing 101 is fine when you use it, but not when GB tries. Why not worry about the old rep of burning GPU's and motherboards from crap parts and not have to attack another company to make MSI feel better about itself?
In the press release we don't say it's MSI's unique invention or our own development.
Chillax and have a beer or something, you don't have to defend your purchase with unfounded aquisations
Why not say hey we saw this cool trick and we are on their nuts so we took it from them!
If you have no idea how this works it might be the wisest thing to not get all up in a bunch over this.
Who died and left MSI as Big Brother?
@ neilz, If you are all so honest, why doesn't the press release from the fan give credit to the true innovator, you are playing the marketing game with it to hit the people who don't know that you are offering something new, which you aren't. So who has the ethics issue? It sure isn't me!
Yet you are still glossing over the fact you are attacking GB to make MSI look better by proxy.
No matter what you say, your ignoring the more important fact that in most buyers minds here, we saw DonInKansas burn 3 cards in a row, and due to MSI using low layer counts in motherboard PCBs allowing the 24-pin to melt (ColdStorm), we aren't buying your trash! At least I wont!
My UD4 box doesnt say shit about PCI-e 3.0 anywhere on the box, and I would have to be a retard to think shit magically appears with a bios update. Fact is since no one can actually test the bandwidth, this is all just BS on a technicality.
(hug)
Enjoy your weekends, boys.