Friday, June 29th 2018

Due to Reduced Demand, Graphics Cards Prices to Decline 20% in July - NVIDIA Postponing Next Gen Launch?

DigiTimes, citing "sources from the upstream supply chain", is reporting an expected decrease in graphics card pricing for July. This move comes as a way for suppliers to reduce the inventory previously piled in expectation of continued demand from cryptocurrency miners and gamers in general. It's the economic system at work, with its strengths and weaknesses: now that demand has waned, somewhat speculative price increases of yore are being axed by suppliers to spur demand. This also acts as a countermeasure to an eventual flow of graphics cards from ceasing-to-be miners to the second-hand market, which would further place a negative stress on retailers' products.

Alongside this expected 20% retail price drop for graphics cards, revenue estimates for major semiconductor manufacturer TSMC and its partners is being revised towards lower than previously-projected values, as demand for graphics and ASIC chips is further reduced. DigiTimes' sources say that the worldwide graphics card market now has an inventory of several million units that is being found hard to move (perhaps because the products are already ancient in the usual hardware tech timeframes), and that Nvidia has around a million GPUs still pending logistical distribution. Almost as an afterthought, DigiTimes also adds that NVIDIA has decided to postpone launch of their next-gen products (both 12 nm and then, forcibly, 7 nm) until supply returns to safe levels.
Source: Digi Times
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67 Comments on Due to Reduced Demand, Graphics Cards Prices to Decline 20% in July - NVIDIA Postponing Next Gen Launch?

#26
rtwjunkie
PC Gaming Enthusiast
trparkyWOW! Am I reading this right? They're actually in stock? A couple of months ago you couldn't get your hands on a card there at nVidia's store even if you prayed to your deity of choice.
If that (1080’s and 1080Ti’s) goes lower with the expected price cuts you should definitely think of jumping on it. Nothing wrong with taking the top performer of the previous gen when new ones come out....performance is still excellent.
ppn1080Ti will be slower than 1160 (299$) pretty much the same way 780Ti (TITAN 6GB) is slower than 1060 6GB. Still going to buy 1080Ti at 559$ with discount.
That’s not how Nvidia model scaling works. You are using a two gen skip to explain your desire for next gen mid to better a 1080Ti.

You should not expect a 1160 to best a 1080Ti. You are 95% likely to only have a 1180 do that and an 1170 has maybe a 5% chance of doing it. This last time was the first time a 70 model (1070) beat an 80Ti (980Ti), and even that is really a back and forth with neither completely winning in all games.
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#27
ppn
rtwjunkieThat’s not how Nvidia model scaling works. You are using a two gen skip to explain your desire for next gen mid to better a 1080Ti.
They also did skip the 10nm. 1170 was rumored with 2688 cuda. Shrinking it to 7nm brings the size to 133mm^2. Did I say 60-class when it is actually 50ti.
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#28
Xaled
trparkyDefinitely not now, 1080Ti's are still close to $1000 state side. If they come down to less than $400 then yeah, I'll buy it.

Hey, one can dream. :rolleyes:
it might come true, not the way you think though. the 1080ti will disappear from market before its price decrease to 400$. BUT, the new series maybe bring a card thats performance is equivalent to it with such or even less price. 970, 1070's successor
.
Posted on Reply
#29
TheGuruStud
rtwjunkieIf that (1080’s and 1080Ti’s) goes lower with the expected price cuts you should definitely think of jumping on it. Nothing wrong with taking the top performer of the previous gen when new ones come out....performance is still excellent.

That’s not how Nvidia model scaling works. You are using a two gen skip to explain your desire for next gen mid to better a 1080Ti.

You should not expect a 1160 to best a 1080Ti. You are 95% likely to only have a 1180 do that and an 1170 has maybe a 5% chance of doing it. This last time was the first time a 70 model (1070) beat an 80Ti (980Ti), and even that is really a back and forth with neither completely winning in all games.
It's worse than that. Die sizes are maxed out for consumer. Titan V is what you'll get on a new die with no tensor to save space IF you're lucky and it'll still be over 1k, I bet.

Realistically, it'll have less cores than a Titan V by a fair margin, but clocks will be higher to compensate, so you still get 25%. And still 1k USD.
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#30
ppn
TheGuruStudRealistically, it'll have less cores than a Titan V by a fair margin, but clocks will be higher to compensate, so you still get 25%. And still 1k USD.
1080ti 559$ 20% off and +25% price-performance improvement for this new gimped titanV 1185, suggests 699$ price tag. not 1k. Can't have the price jump back up once it falls Or ask 80% more for +25% perf.
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#31
Vayra86
trparkyMe too, but I also don't have a completely disposable income. I have to budget a lot of things. My last build was with a GTX1060, that's literally all that I could afford at the time (combined with the price of all the other parts in the build).

Yes, I'm not denying that I would love better performance. Can I afford it? Nope. So I have to learn to make due, much like you @rtwjunkie .
The best perf/dollar is found on the second hand market with GPUs that are one gen old. If you had spent your 1060 dollar on a used 980ti, you would have had 1070's performance without missing anything ;)

This is how I rolled when cash was tight for many years. One gen behind or just sitting below the high end is the best position.

If you sell your 1060 one year down the line, there is a good chance you can make a similar move and go up to a 1080 at minimal cost. Thats 40% more perf or a full gen's performance jump and then some.
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#32
Bones
dirtyferretbut but but this runs contrary to Nvidia stating "Gamers come first for Nvidia. All activities around our GeForce products are for our core audience. We recommend our trading partners make arrangements to ensure that gamers’ needs are still met in the current climate. "
I'm rocking the 640mb version of the card so I'm future proofed
:D
NO - You must upgrade and I have exactly what you need.....

Right now save BIG on a 8800GTX - THAT'S RIGHT, a 8800 GTX with 768MB of onboard RAM at the insanely low-low price of your first and second born!
Act now and for the additional low-low cost of an arm and a leg I'll DOUBLE IT!!!

You'll get 2 8800GTX GPUs with 768MB"s of RAM (Cost of shipping NOT included) so why not?
ORDER YOURS TODAY!!!! :kookoo:

You know guys it's marketing stuff like this that been drilled into the heads of folks that fuels the market, convincing folks what they have is old so it has to go and they have what you need, newer shinier and just so much better even if it isn't.
It's kinda like trading in for a brand new vehicle each and every year while only making the monthly payments - You'll always being paying for it yet it's never paid off.
Posted on Reply
#33
Raendor
rtwjunkieIf that (1080’s and 1080Ti’s) goes lower with the expected price cuts you should definitely think of jumping on it. Nothing wrong with taking the top performer of the previous gen when new ones come out....performance is still excellent.

That’s not how Nvidia model scaling works. You are using a two gen skip to explain your desire for next gen mid to better a 1080Ti.

You should not expect a 1160 to best a 1080Ti. You are 95% likely to only have a 1180 do that and an 1170 has maybe a 5% chance of doing it. This last time was the first time a 70 model (1070) beat an 80Ti (980Ti), and even that is really a back and forth with neither completely winning in all games.
1070 beats 980ti in all games. Was like that since at launch. 980, 970 and 780ti was a different story though. Pascal was really a masterpiece generation without any flaws (power hungry cards or 3.5 meme), no matter how much anyone can be an amd fanboy or whine about miners. Hell, I got 1080 the first week it launched (though switched from Xtreme to ftw2 model in a year for 2-slot) and it still feels like a new card providing so much performance, at least at 1440p.
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#34
TheGuruStud
ppn1080ti 559$ 20% off and +25% price-performance improvement for this new gimped titanV 1185, suggests 699$ price tag. not 1k. Can't have the price jump back up once it falls Or ask 80% more for +25% perf.
1080ti non-reference is 700 all day. Do you think Nvidia is going to lower prices for no reason? There's nowhere near enough HBM production for Vega meaning there's no reason to adjust 1080/ti level prices.
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#35
ppn
Doesn't Retal price drop 20% mean
1080ti 560$
1080 440$
1070ti 360$
1070 320$
1060 6GB 240$ etc.
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#36
moproblems99
So, what is the point of price/perf if the performance isn't good enough? I have never understood basing a purchase off price/performance. Performance is ultimately what matters. I suppose if two competing cards have identical performance or identical price.
Dr_b_Maybe he wants to run @4K or Widescreen res and get better frame rates. No card out now is doing great at that.
My Vega 56 can do most games on highest settings in the 60fps range at 3440x1440. Everybody that I see pooping on Vega doesn't actually have one.

EDIT: I suppose I should elaborate on that. If my Vega 56 can run in the 60fps range then I am sure the 64, 1080, and 1080TI can handle UWHD just fine. 4K is probably still a little further but at this point I am not seeing much of a benefit in 4K. Is 4K at reduced settings better than 1440 at full settings? Or is just to say I run 4K?
Posted on Reply
#37
rtwjunkie
PC Gaming Enthusiast
Raendor1070 beats 980ti in all games. Was like that since at launch. 980, 970 and 780ti was a different story though. Pascal was really a masterpiece generation without any flaws (power hungry cards or 3.5 meme), no matter how much anyone can be an amd fanboy or whine about miners. Hell, I got 1080 the first week it launched (though switched from Xtreme to ftw2 model in a year for 2-slot) and it still feels like a new card providing so much performance, at least at 1440p.
Good point about the 1070, and it is an oddity that it performed over a 980Ti. I didn't go "all in" on my statement because IIRC last month I made a statement like yours about 1070 beating nearly all 980Ti game benchmarks, and someone here provided a link and a statement to tell me that I was wrong.

Meh, I don't care either way. Pascal has been a fantastic performing series for Nvidia that really is not outdated yet. A little more time for fence-sitters to finally buy some of these at reduced prices is a good thing. It's probably the time I will move on from my 980Ti (which I bought new and cheap as soon as 1080's were released). My fiance' has already moved up to 1070 from 970 recently, and neither of us has suffered by using Maxwells as long as we did.
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#38
B-Real
btarunrMaybe it's a way to clear the Pascal inventory before next-gen, through "hunger-marketing." Pascal cards are currently selling at near-launch prices (~2 year old launch prices). A 20% discount won't make them cheap enough to choose over next-gen.
Actually they are still 15-20% more expensive than their MSRP prices (see Gigabyte 1060 6GB Gaming: 320$ now, was 280$ at start. That's a 15% difference). But at least the RX580 8GB is now cheaper than the GTX1060 6GB as it should be regarding its MSRP.
rtwjunkieGood point about the 1070, and it is an oddity that it performed over a 980Ti. I didn't go "all in" on my statement because IIRC last month I made a statement like yours about 1070 beating nearly all 980Ti game benchmarks, and someone here provided a link and a statement to tell me that I was wrong.

Meh, I don't care either way. Pascal has been a fantastic performing series for Nvidia that really is not outdated yet. A little more time for fence-sitters to finally buy some of these at reduced prices is a good thing. It's probably the time I will move on from my 980Ti (which I bought new and cheap as soon as 1080's were released). My fiance' has already moved up to 1070 from 970 recently, and neither of us has suffered by using Maxwells as long as we did.
Most people doesn't want to pay the same price for a GPU that costs the same (after this price drop) as 2 years ago.
Posted on Reply
#39
TheGuruStud
rtwjunkieGood point about the 1070, and it is an oddity that it performed over a 980Ti. I didn't go "all in" on my statement because IIRC last month I made a statement like yours about 1070 beating nearly all 980Ti game benchmarks, and someone here provided a link and a statement to tell me that I was wrong.

Meh, I don't care either way. Pascal has been a fantastic performing series for Nvidia that really is not outdated yet. A little more time for fence-sitters to finally buy some of these at reduced prices is a good thing. It's probably the time I will move on from my 980Ti (which I bought new and cheap as soon as 1080's were released). My fiance' has already moved up to 1070 from 970 recently, and neither of us has suffered by using Maxwells as long as we did.
B/c OCing 980ti annihilates the 1070?
Posted on Reply
#40
rtwjunkie
PC Gaming Enthusiast
B-RealActually they are still 15-20% more expensive than their MSRP prices (see Gigabyte 1060 6GB Gaming: 320$ now, was 280$ at start. That's a 15% difference). But at least the RX580 8GB is now cheaper than the GTX1060 6GB as it should be regarding its MSRP.



Most people doesn't want to pay the same price for a GPU that costs the same (after this price drop) as 2 years ago.
Actually there are ALOT of people that don’t drink the Mandatory Upgrade Koolaid and upgrade at the end of a model when new ones come out.

You would be surprised how many people, including here, have real world expenses and kids, etc. Computer hardware tends to be a best performance for the money available then.
Posted on Reply
#41
robot zombie
I did a build I'm gonna stick with for a while at the start of the year. I bought a GTX 1050 on sale just to have SOMETHING (as opposed to nothing) in there. Prices were so insane, I just couldn't fathom it. Personally I've been waiting (well... ...more just hoping, with how things have been) for a nice drop, so I can get an upper-range 10-series card at a price that doesn't hurt me (as much) inside. Current-gen is nice to have, but if the next line of cards follows the same trend it always has, then I'll just say I'd rather have the best card I can get for the money I'm actually willing to spend than one of the best cards money can buy at the moment. I didn't buy current gen specifically just to have it before and I won't do it when the next line rolls out. If it winds up being the better deal for a long-term investment, then I'll take it. Otherwise, no way.

I mean, I'm lucky enough that I could stretch for it if I really had to have the latest and greatest. The performance gains just don't seem worth the huge price difference. Maybe it's my upbringing, but buying things just to have them gives me this remorse that makes me kinda hate myself after the rush wears off... ...sometimes before I even get the thing :P I wait for what I think is the best deal I'll see and I take it.

I'd rather see what happens. If the price doesn't drop enough, then I'll just have to choose the best cost/value upgrade available. Never had great options to begin with, I suppose. The market is what it is. It's like anything else in the electronic world... ...figure out what you need, watch the market, and get what best suits your needs of what is available, when you need it, at the best price. If it can wait, its often prudent to hold off. But then there is a risk to waiting for clearer skies that don't end up coming. And there is also risk to buying for the sake of it only to see a better option shoot up 2 weeks later. It's a give and take. Clinging to any specific philosophy or belief can leave you hurting. I don't like to speculate too much. It pays to consider your best options across a range of different possible outcomes.
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#42
moproblems99
TheGuruStudB/c OCing 980ti annihilates the 1070?
What about an overclocked 1070?
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#43
XiGMAKiD
If that 20% off is from MSRP and actually sold for that price then it might sell easier otherwise people will wait for next gen
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#44
TheGuruStud
moproblems99What about an overclocked 1070?
Pascal doesn't do well. My 980ti is 10% or less behind an OCed 1080.
Posted on Reply
#45
_UV_
Raendor1070 beats 980ti in all games.
Actually not true, they equal.
980ti = 1070
980 = 1060
I'am saying this, because i have them (980 and 1070 Zotac AMP Extreme, 980ti Asus Strix and 1060 MSI Gaming X). In real world cards have -+5% difference in frame rates depending on settings and games. Maxwell have more shader cores/ROPs and wider VRAM bus but at less clock speed. The only real difference is power consumption, Pascal consume up to 35% less for same performance.

Next difference point may be VRAM +2GB on Pascal cards, but that is more about optimization and marketing, since big textures isn't same as quality, and for current resolutions even 4k 1GB for actual framebuffer is more than enough. In new year of 2017 i had a hard hit in performance in some online games increased by heavy VRAM consumption by web browsers, launching Chrome + 1 game = 1890MB VRAM, any attempt to load additional textures or open new browser window and you get 3-10 sec freeze even in Windows GUI. Poor GTX 680 with just 2GB was so bad... actually not, 1 year later, some optimization in games and drivers and performance went to level of 2015 when it was acceptable for me and freezes gone. More about optimization - at the same time, when my 680 was sold to a friend it was temporary replaced with Quadro 2000 1GB (that is GTS 450 or so!!!), and you know, i went testing VRAM consumption and freezes - i don't have them, low FPS, but no freeze, just different drivers. Also GeForce 2XX-4xx at that time had giant performance hit while watching online videos and streams, but Quadro doesn't, today both have no issues, "nothing personal, just drivers".

When i start finding new videocard with 8GB VRAM (just to be sure it will be sufficient for next 3-4 years), with all prices and availability in retail i first time came to mining :-) And my first replacements was 290x and 390x, and Maxwell/Pascal later. Well 980 (4GB) have same issues now with freezes, like 680 (online games consumption went from about 1GB to 2.5-3GB in 1 year), while Quadro 2000, 290x (4GB) and 1060/1070/980ti/390x (6-8GB) not.
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#46
Prince Valiant
trparkyHey, speak for yourself. If I can score a 1080Ti at a decent price (like <$400) and not the bank account busting prices that we have now, I might just buy it.

I know... keep dreaming. :rolleyes:
That's where I'm at with it. Asking $500+ for two year old cards and acting like it's a great deal would be insulting when they've already gouged huge profits out of the miners and impatient people.
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#47
Raendor
TheGuruStudPascal doesn't do well. My 980ti is 10% or less behind an OCed 1080.
Lol, in your dreams.
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#48
trog100
moproblems99What about an overclocked 1070?
a 980tI and 1070 perform about the same but the 1070 does it with lot less fuss and heat..

but one thing is for sure.. no way are they gonna launch a new generation of cards into a market that is over saturated with both new and used cards from the current generation..

those that are waiting are gonna have a long wait and probably miss a few nice bargains along the way..

the bottom line is simple.. no new generation cards will be launched until the older generation inventory is cleared.. i think this is gonna take some time and some low prices.. in short apart from those fixated on the upgrade koolade.. a nice buyers market..

trog
Posted on Reply
#49
cyneater
rtwjunkieActually there are ALOT of people that don’t drink the Mandatory Upgrade Koolaid and upgrade at the end of a model when new ones come out.

You would be surprised how many people, including here, have real world expenses and kids, etc. Computer hardware tends to be a best performance for the money available then.
Man its all a bout Epeen get some RGB's some water cooling Over clock run windows 10 then brag brag brag.
Never tell anyone how much you have spent!!! :P

I for one have upgraded my GPU for years because the price of a GTX 1060 is higher than it was at launch. Just under $500 Au for the 6GB version
Like everything Australia will take months to catch up if they do....

I just want more ram on my GPU not that I play many games anymore.
I the irony of all this is the CNC machine I use at work has 128k ram and is drip fed but it making me a decent living
Posted on Reply
#50
goodeedidid
kastriotWhy not 50%? you milked and milked, now give us something back :)
Because companies have to make money you know, they don't run a charity.
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