Thursday, August 23rd 2018

Intel Gags Customers from Publishing Performance Impact of Microcode Updates

Much of the secret sauce that made Intel processors faster than AMD is going sour, as the cybersecurity community is finding gaping security vulnerabilities by exploiting features such as speculative execution. Intel's microcode updates that mitigate these vulnerabilities impact performance. Intel isn't too happy about public performance numbers put out by its customers, which it fears could blunt the competitive edge of its products. The company has hence updated the license terms governing the microcode update distribution to explicitly forbid its users from publishing comparative "before/after" performance numbers of patched processors.

The updated license for the microcode update has this controversial sentence (pay attention to "v"):
"You will not, and will not allow any third party to (i) use, copy, distribute, sell or offer to sell the Software or associated documentation; (ii) modify, adapt, enhance, disassemble, decompile, reverse engineer, change or create derivative works from the Software except and only to the extent as specifically required by mandatory applicable laws or any applicable third party license terms accompanying the Software; (iii) use or make the Software available for the use or benefit of third parties; or (iv) use the Software on Your products other than those that include the Intel hardware product(s), platform(s), or software identified in the Software; or (v) publish or provide any Software benchmark or comparison test results."
Some of Intel's biggest enterprise customers are cloud computing providers such as AWS, Microsoft, and Google, who have made it their duty to keep their customers informed about the performance impact of microcode updated processors, since it impacts their cost/performance when the scale is big enough. This gag is both unethical, and probably even illegal.
Source: Bruce Perens (Blog)
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78 Comments on Intel Gags Customers from Publishing Performance Impact of Microcode Updates

#26
Vayra86
bugIce Lake still has a chance to keep me in the blue camp, but the possibility gets slimmer and slimmer. Luckily I won't need to upgrade for a couple more years.
Why though. Intel is rapidly losing the single thread lead on all fronts: IPC, clocks...
Posted on Reply
#27
Aquinus
Resident Wat-man
btarunrIntel isn't too happy about public performance numbers put out by its customers, which it fears could blunt the competitive edge of its products.
I think AMD already did that with Ryzen and Threadripper. :rolleyes:
Posted on Reply
#28
Naito
So they want to stop customers helping the end-user be able to make smart, intelligent and educated decisions regarding their purchase? To know which product will best suit their needs? Which product offers the best value for their money? Or to give them a fair and honest metrics for comparison? Seems very anti-competitive to me... :shadedshu:

Boy, those Ryzen and Threadripper CPUs sure do look enticing!
Posted on Reply
#29
bug
Vayra86Why though. Intel is rapidly losing the single thread lead on all fronts: IPC, clocks...
I almost never saturate the four cores I have right now, so having more isn't as good as having faster cores for me. But I really don't know, if the price is right I may just go for more cores just out of curiosity.
That and Ice Lake is a really unknown quantity at this time. And that means it still a chance to impress.
Posted on Reply
#30
qubit
Overclocked quantum bit
Clearly Intel are so superior to AMD that there's no need for these performance comparisons which would just create fake news, so they're simply preventing people from being misled. They do it for us, people! :)
(qubit collects his fee from Intel)
Posted on Reply
#31
Vayra86
qubitClearly Intel are so superior to AMD that there's no need for these performance comparisons which would just create fake news, so they're simply preventing people from being misled. They do it for us, people! :)
(qubit collects his fee from Intel)
Dont forget the gamers! They do it for them, too ;)
Posted on Reply
#32
stimpy88
OK, it says CUSTOMERS...

What about tech Journalists and websites publishing reviews or opinion pieces? Is that covered by this, or is this next on the list?

And what is TechPowerUp's response to this?
Posted on Reply
#33
bug
qubitClearly Intel are so superior to AMD that there's no need for these performance comparisons which would just create fake news, so they're simply preventing people from being misled. They do it for us, people! :)
(qubit collects his fee from Intel)
It's a lousy move, no doubt about it, and that is seemingly illegal. However, I believe there are precedents. VMWare is barring 3rd parties from publishing benchmarks at all because allegedly 3rd parties don't know how to benchmark their product properly. (It's part of the reason I never felt compelled to install VMWare and got by with VirtualBox instead.)
Posted on Reply
#35
Minus Infinity
Sounds illegal to me. They can write any shit in their TOU's, doesn't mean it's enforceable.
Posted on Reply
#36
jsfitz54
Every Intel CPU owner should start publishing their performance loss results "en masse".
Then let the class action suits begin.
Stock market will then do the correcting. Can't count on government to fix this.
Posted on Reply
#37
Solidstate89
Lol that shit is unenforceable. What the fuck is Intel thinking?
Posted on Reply
#38
$ReaPeR$
qubitClearly Intel are so superior to AMD that there's no need for these performance comparisons which would just create fake news, so they're simply preventing people from being misled. They do it for us, people! :)
(qubit collects his fee from Intel)
@qubit i loled so hard with this!!!!! :roll:

i remember some comments about intel not being "afraid" with all the zen situation... hmmmmmm :D
jsfitz54Every Intel CPU owner should start publishing their performance loss results "en masse".
Then let the class action suits begin.
Stock market will then do the correcting. Can't count on government to fix this.
sure mate.. bc the stock market gives a shit.. lel.. the stock market is just legalized gambling so i wouldn't get my hopes up as long as the public perception of intel is "perfection", and you know how "difficult" is to play with the public perception.. crapple seems to have huge difficulties maintaining it.. oh wait..
Solidstate89Lol that shit is unenforceable. What the fuck is Intel thinking?
intel isn't thinking, they just don't give a fuck because they have 80+% of the market. they will just "suffer" their stupidity for a year or so and then is business as usual with all the morons going blue because "10 fps difference" and then will bitch again about how "non competitive" is amd with 1/10 of intels budget which they literally created with their own moronic passion for having the biggest e-penis. so, no, thinking has nothing to do with anything because thinking takes into account future consequences.
Posted on Reply
#39
bug
$ReaPeR$@qubitsure mate.. bc the stock market gives a shit.. lel.. the stock market is just legalized gambling
Yes, that why we have so many strong economies developed in the absence of a healthy stock market :kookoo:
Posted on Reply
#40
DeathtoGnomes
Intel may be trying to protect themselves from lawsuits here. Its obvious the gun is pointed at their foot.

Could it get worse?
Posted on Reply
#41
AltCapwn
I love how everyone is saying "intel is bad, intel is evil, save us AMD" when nobody is ready to give up little to no performance to buy AMD instead of Intel.

I find it kind of sad.
Posted on Reply
#42
DeathtoGnomes
altcapwnI love how everyone is saying "intel is bad, intel is evil, save us AMD" when nobody is ready to give up little to no performance to buy AMD instead of Intel.

I find it kind of sad.
AMD is just a better buy, many dont care about a few percentages points of performance difference.
Posted on Reply
#43
bug
altcapwnI love how everyone is saying "intel is bad, intel is evil, save us AMD" when nobody is ready to give up little to no performance to buy AMD instead of Intel.

I find it kind of sad.
In other news, human are not rational beings :D
Posted on Reply
#44
R0H1T
altcapwnI love how everyone is saying "intel is bad, intel is evil, save us AMD" when nobody is ready to give up little to no performance to buy AMD instead of Intel.

I find it kind of sad.
Given the price differential & the performance difference, minuscule in many cases, there is no reason why AMD won't get better sales. I for one bought Bulldozer derivatives at a time when AMD was far behind Intel, also given AMD was only slightly cheaper at my place. The place where AMD loses the most is word of mouth & brand visibility, many people in my part of the world have still not heard of AMD.
Not everyone needs or wants 5GHz CPU for gaming or showoff, 5GHz (hexa core) isn't always better than 4GHz (octa core) even with the scaling being dodgy beyond 8 or 12 threads in different tasks.
Posted on Reply
#45
the54thvoid
Super Intoxicated Moderator
altcapwnI love how everyone is saying "intel is bad, intel is evil, save us AMD" when nobody is ready to give up little to no performance to buy AMD instead of Intel.

I find it kind of sad.
I did. I upgraded from a 6 core Sandy-E, to an 8 core Ryzen 1700X, with less performance than what I could have got from Intel.
bugIn other news, human are not rational beings :D
Rational's got butt-nut to do with it :D

It's about new things, new challenges. And boy, early adopting Ryzen was a challenge :roll:

But, guess what? Ryzen 2 is my upgrade path and it's sure to be a good jump up from what I have.
Posted on Reply
#46
Vya Domus
R0H1Tthere is no reason why AMD won't get better sales.
They are getting better sales, people have a distorted view on the success of a product. They think it's only when Intel will be wiped off the face of the earth that AMD can claim success. I reckon it's the years of monopoly we got that created this severely distorted view that everyone has to fail in order for you to be successful.
Posted on Reply
#47
RejZoR
altcapwnI love how everyone is saying "intel is bad, intel is evil, save us AMD" when nobody is ready to give up little to no performance to buy AMD instead of Intel.

I find it kind of sad.
If I wasn't in such weird middle buying time I'd be rocking a Ryzen 1800X for sure. But I don't think replacing 5820K would be meaningful right now. Unless I'm forced to upgrade because of some technical issues that can only be resolved by platform replacement. Which was the case when I bought 5820K like 1 year before Ryzen came out. But if AMD continues this trend, it'll be AMD next for sure when I'll be upgrading again.
Posted on Reply
#48
phill
I wonder if this might mean an up take in AMD CPU's or even another CPU manufacturer.... Would be nice....
Posted on Reply
#49
Parn
Acts like this that keep consumers in the dark before they make their purchase decisions is in no way legal in Europe.
Posted on Reply
#50
jigar2speed
I would love to see TPU publish comparison results. - TPU please check if this legally doable and can you make it happen ?
Posted on Reply
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