Monday, October 29th 2018
GALAX GeForce EX OC "White Gamer" Series: Epic Product Name Fail
While GALAX has introduced numerous solid graphics cards over the years, their product names are a bit of a mouthful, or in some cases just odd. The latest example being their EX OC "White Gamer" line, which, let's face it, is a tad off-putting to say the least. Of course we know that GALAX aren't racist, but you have to wonder how something like this happens. It probably comes down to marketing focusing too much on buzzwords, forgetting the context of said words in the process. In my humble opinion you can trace it back to the fact every company has to stick "Gaming" in every product name or on every box. In this case you would think the fact the product is a graphics card for gaming would be enough to get the point across.
It all started with MSI in 2013, when NVIDIA Kepler was all the rage. They released the "MSI GTX 780 Gaming", which was an amazing product, better than what most other graphics cards vendors had to offer. Competitors were surprised by the success of MSI's new cards and instead of searching into the reasons for their own products failures, their conclusion was that it must be the "Gaming" name, that drove the sales, so suddenly everybody started to fluff up their product names.
Keeping in mind how popular white build themes have been the last few years, catering to that market can be considered a smart move by GALAX. Sadly in this case adding a color to "Gamer" resulted in what can only be described as an awful product name. While in this case I feel it is better to laugh it off as a huge marketing failure, it is hopefully something GALAX and other companies can learn from. Suffice to say you do not need "Gamer" in every product name, lets see some originality for once please. And no, using "Gamer" instead of "Gaming" is not originality. With that said, currently the various "White Gamer" products lack product and UPC codes. Which means there might be enough time for GALAX to correct the potential mistake before the social justice warriors begin marching with pitchforks in hand.
Terrible product names aside, the GALAX GeForce RTX 2080 and 2070 EX OC "White Gamer" models feature triple fan coolers, aluminum backplates, and RGB illumination. They should, considering the company's track record be solid performers, packing everything potential buyers look for. However, with that product name, I can't see the series being anything more than a bad joke. What is truly head scratching is the fact that GALAX already has white themed cards, such as their OC White, EX OC White, EX-SNPR WHITE etc. So why they felt the need to reinvent the wheel leaves me a bit baffled. Still, this is a prime example of unfortunate product naming and here's hoping the mistake is fixed before its too late.
If you know of any other products with exceptionally bad names let us know in the comments.
Update Oct 30, 8 pm UTC:
GALAX has changed their product name to "RTX 2080 EX OC Gamer" and also fixed the packaging photos to use the correct images.
Source:
Galax
It all started with MSI in 2013, when NVIDIA Kepler was all the rage. They released the "MSI GTX 780 Gaming", which was an amazing product, better than what most other graphics cards vendors had to offer. Competitors were surprised by the success of MSI's new cards and instead of searching into the reasons for their own products failures, their conclusion was that it must be the "Gaming" name, that drove the sales, so suddenly everybody started to fluff up their product names.
If you know of any other products with exceptionally bad names let us know in the comments.
Update Oct 30, 8 pm UTC:
GALAX has changed their product name to "RTX 2080 EX OC Gamer" and also fixed the packaging photos to use the correct images.
117 Comments on GALAX GeForce EX OC "White Gamer" Series: Epic Product Name Fail
Mostly testing performance variance between factories, redesigns and updates for improved performance. Nothing amazing but it pays the bills.
But hey if you want to start a pissing match I am game :roll: got nothing better to do waiting on benchmarks to complete.
It is a case of foreign culture and language. As I said most of the world actually doesnt split a hair about that.
But for cracking up a joke. It doesn't do harm.
One of my sons is going to be here in November to visit. He's a USAF Chaplain and after reading this post, I'm conflicted!
You see,.....my Vega 64 GPU is a RED DEVIL. :cry:
What a joke all this is.Well, I can't. And I bet no one would be able to give even a half-assed explanation on why "white gamer" is offensive without embarrassing themselves with absurd and ridiculous arguments. And that's why this keeps cropping up, the proper answer should be : "No, I don't understand why this is offensive and you have no idea what you are talking about. Find something more productive to do with your time."
"Total non issue... except to people who comprise a large group I disagree with."It's the adjective. Call it "black gamer" for an instant offensive name.
Seriously, this is neither a big deal nor rocket science... They deserve flack for being a dumb name. How'd you feel about a "BIOSTAR White Master Race" Motherboard? They've referenced racing before and honestly, that's pretty stupid too. We should mock all this shit.This is why companies supposedly have a PR department.Someone forgot the whole point of editorials...
I like this card. The color scheme will go well with similar cases and mobo color schemes. Especially with LED lighting. It'll like very cool. Couldn't care less about the name, as long as it looks good and performs well they can put whatever they want on the box.