Monday, October 29th 2018
GALAX GeForce EX OC "White Gamer" Series: Epic Product Name Fail
While GALAX has introduced numerous solid graphics cards over the years, their product names are a bit of a mouthful, or in some cases just odd. The latest example being their EX OC "White Gamer" line, which, let's face it, is a tad off-putting to say the least. Of course we know that GALAX aren't racist, but you have to wonder how something like this happens. It probably comes down to marketing focusing too much on buzzwords, forgetting the context of said words in the process. In my humble opinion you can trace it back to the fact every company has to stick "Gaming" in every product name or on every box. In this case you would think the fact the product is a graphics card for gaming would be enough to get the point across.
It all started with MSI in 2013, when NVIDIA Kepler was all the rage. They released the "MSI GTX 780 Gaming", which was an amazing product, better than what most other graphics cards vendors had to offer. Competitors were surprised by the success of MSI's new cards and instead of searching into the reasons for their own products failures, their conclusion was that it must be the "Gaming" name, that drove the sales, so suddenly everybody started to fluff up their product names.
Keeping in mind how popular white build themes have been the last few years, catering to that market can be considered a smart move by GALAX. Sadly in this case adding a color to "Gamer" resulted in what can only be described as an awful product name. While in this case I feel it is better to laugh it off as a huge marketing failure, it is hopefully something GALAX and other companies can learn from. Suffice to say you do not need "Gamer" in every product name, lets see some originality for once please. And no, using "Gamer" instead of "Gaming" is not originality. With that said, currently the various "White Gamer" products lack product and UPC codes. Which means there might be enough time for GALAX to correct the potential mistake before the social justice warriors begin marching with pitchforks in hand.
Terrible product names aside, the GALAX GeForce RTX 2080 and 2070 EX OC "White Gamer" models feature triple fan coolers, aluminum backplates, and RGB illumination. They should, considering the company's track record be solid performers, packing everything potential buyers look for. However, with that product name, I can't see the series being anything more than a bad joke. What is truly head scratching is the fact that GALAX already has white themed cards, such as their OC White, EX OC White, EX-SNPR WHITE etc. So why they felt the need to reinvent the wheel leaves me a bit baffled. Still, this is a prime example of unfortunate product naming and here's hoping the mistake is fixed before its too late.
If you know of any other products with exceptionally bad names let us know in the comments.
Update Oct 30, 8 pm UTC:
GALAX has changed their product name to "RTX 2080 EX OC Gamer" and also fixed the packaging photos to use the correct images.
Source:
Galax
It all started with MSI in 2013, when NVIDIA Kepler was all the rage. They released the "MSI GTX 780 Gaming", which was an amazing product, better than what most other graphics cards vendors had to offer. Competitors were surprised by the success of MSI's new cards and instead of searching into the reasons for their own products failures, their conclusion was that it must be the "Gaming" name, that drove the sales, so suddenly everybody started to fluff up their product names.
If you know of any other products with exceptionally bad names let us know in the comments.
Update Oct 30, 8 pm UTC:
GALAX has changed their product name to "RTX 2080 EX OC Gamer" and also fixed the packaging photos to use the correct images.
117 Comments on GALAX GeForce EX OC "White Gamer" Series: Epic Product Name Fail
Already got an EK Supremacy CPU block.
Sorry, not getting that notch on your belt from me kid.
If I ran this site I would suspend you from posting a bit till you got better etiquette. being you're considered staff.
Literally remove the Gamer part and its all good. They also have 3-4 different monikers for there GPUs, if they simple stuck with something rather than reinventing the wheel every 6 months by using a solid product naming scheme problems like this wouldn't really come about. Product names have gone to shit and yeah I ran with it. Hopefully companies will realize they they have been riding the Gaming / Gamer nutsack into the ground for long enough.
Solid branding helps companies avoid pitfalls like this, simply taking buzzwords, colors, and Gamer / Gaming = shit product names. Here it ended up with what I would considering a funny marketing failure since at this point between the website and their box this GPU is essentially a:
GALAX GeForce RTX 2080 EXOC SNPR GAMER WHITE or White Gamer as the site has it listed currently. let me add more acronyms and buzzwords.
GALAX GeForce RTX 2080 EXOC HOF SNPR GAMER WHITE
GALAX GeForce RTX 2080 EXOC HOF SNPR GAMER WHITE RGB
GALAX GeForce RTX 2080 EXOC HOF SNPR GAMER WHITE RGB SE
I can keep going..... really its pretty much endless the shitty combinations with the buzzwords and awful branding for pretty much all companies at this point.
I find it funny when you poke a bit of fun at something people always get there panties in a bunch. Oh well :toast:
www.techpowerup.com/img/unBYZiuPKKKkBCrT.jpg
Did it need the KKK in the name?
Making a big deal about nothing is how we get all of these uproars over nothing... Thanks for keeping this wonderful shit show alive.
White Gaming, not Gamer
www.galax.com/en/graphics-card/galax-geforce-rtx-2080-ex-oc-white-gamer.html
The box = "gamer white".... Someone inputting on the website made a mistake..
I don't see why this is still going...
This should not even be a valid post by any reputable staff of a review site or community...
Go to your Link and look
Its says white gamer 3 times 2 on site and 1 in link name.To make that mistake 3 times when you have the box art to look at is weird and probably done on purpose
The jokes are lost on the many, and calling attention to the absurdity of gaming everything was apparently lost as well. Some people obviously got it. Some didn't, haters going to hate.
I myself write editorials and reviews regularly which is why I find great disdain for those who call dribble such as this an editorial.
I have no want or desire for your position as I pride myself on writing quality content.
Been reviewing hardware for six years and have worked with multiple companies designing / improving products before launch. Sometimes you have to learn to pull the stick out from where the sun dont shine but eitherway :toast:. To each there own.
I've been designing and improving products for companies for over a decade... along with reviewing for just as long.
I'm glad you finally came around :)BTW by "Multiple companies" do you mean one chinese based company and their AIO which you gave them feedback?
I assumed multiple meant more than one :D