Thursday, February 17th 2022

Crucial to End Ballistix RAM Production and Sales

Out of nowhere, Micron has announced that it will end production of its Ballistix RAM products that are the high-performance and gamer focused RAM products from its Crucial brand. The details available so far doesn't state a reason for the discontinuation of these products. That said, Crucial has launched a wide range of DDR5 products, but so far none under the Ballistix brand and that is obviously a permanent move now. The company said it would focus on "the development of Micron's DDR5 client and server product roadmap, along with the expansion of the Crucial memory and storage product portfolio."

Furthermore the press release mentioned that "the company will continue to support the performance compute and gaming communities with its award-winning SSD products, such as the Crucial P5 Plus Gen 4 PCIe NVMe SSD, Crucial P2 Gen 3 NVMe SSD, and the popular Crucial X6 and Crucial X8 portable SSDs." It seems like Micron has decided to change the focus of it's consumer focused Crucial brand yet again, as the company has done several times in the past, but it's going to remove a major player in the consumer DRAM market, which isn't a good thing, especially as Micron was one of few DRAM manufacturers to offer high-end RAM modules, since neither Samsung or SK-Hynix is in this market. That said, it looks like Crucial will at least continue to offer its standard RAM modules, but they tend to follow JEDEC spec and aren't particularly exciting.

Updated:
Teresa Kelley, Vice President and General Manager, Micron Commercial Products Group: "We remain focused on growing our NVMe and Portable SSD product categories, which both offer storage solutions for PC and console gamers. Additionally, Crucial JEDEC standard DDR5 memory provides mainstream gamers with DDR5-enabled computers with better high-speed performance, data transfers and bandwidth than previously available with Crucial Ballistix memory."
Source: PCPer
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85 Comments on Crucial to End Ballistix RAM Production and Sales

#26
Valantar
TheLostSwedeKLEVV is from Hong Kongnese Essencore.
Team has obviously been around quite a while, hardly an up and comer.
OLOy I wouldn't touch with a barge pole.
I wouldn't either, but they're gaining some prominence for some reason. And Team is indeed more established, but I was mostly commenting on their increased presence in Western markets (or, specifically, the Nordic markets that I have some impression of and experience with).
TheLostSwedeLots of odd brands here like Orca, Leven, v-color, anacomda (yes), AGI, Utwin and even Pioneer these days.

Apacer is apparently back in the DRAM business and somehow Geil is still in business. Lexar, the brand Micron sold to some PRC company is also doing RAM now.
Pretty much to my point: there's a glut of brands trying to get in on the "hot" gaming RAM market these days, which typically precedes the majority of those comanies giving up as they realize that margins are super slim and marketing and distribution is expensive and difficult, making the volume needed for profits difficult to attain. No doubt there's a bit more room to move if you're "local" to China/East Asia and only target those markets, but that also sets a pretty hard cap on your target markets and of course leaves you out of some very high ASP and margin ones.
TheLostSwedeYour last point makes sense, as I'm sure it's the kind of thing Micron would do if they could earn more money on it than selling their own sticks of light up RAM.
Yeah, it would definitely make sense - though I wouldn't put it past the likes of HP to multi-source everything either (though that would increase their design costs).
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#27
Ferrum Master
I used their VLP modules, that are not that popular... They kinda worked.

Well RIP.
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#28
Shou Miko
This explains why I am unable to find a white kit of Crucial Ballistix memory for my Gigabyte Z590 Vision G, Thank you Micron I guess I have to go somewhere else to find ram now and no not Kingston.
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#29
Chaitanya
TheLostSwedeKLEVV is from Hong Kongnese Essencore.
Team has obviously been around quite a while, hardly an up and comer.
OLOy I wouldn't touch with a barge pole.

Lots of odd brands here like Orca, Leven, v-color, anacomda (yes), AGI, Utwin and even Pioneer these days.

Apacer is apparently back in the DRAM business and somehow Geil is still in business. Lexar, the brand Micron sold to some PRC company is also doing RAM now.

Your last point makes sense, as I'm sure it's the kind of thing Micron would do if they could earn more money on it than selling their own sticks of light up RAM.


There's your problem, Nanya chips.
I have their 3600MHz modules with Hynix-CJR and they both run at higher clocks and tighter timings, plus I'm using four sticks.
The big problem with all the fancy heatsinked memory modules is that you are buying the pig in the bag, as you often can't tell what DRAM chips you get. When memory makers then have multiple revisions of the same modules, without letting their customers know, you can end up with all kinds of random stuff.
Did you try contacting Patriot? Their support is actually quite good. I bought one of their NVMe SSDs and the thermal pad didn't touch the controller, so it was overheating to the extent it made my system crash, even though it wasn't the OS drive. They swapped it out, no questions asked.
Got several mates that have bought higher-end Viper Steel modules than mine and everyone's happy with their RAM.
Everything over 4000MHz should be Samsung B-dies.
I thought Klevv was consumer brand of SK Hynix ala Crucial was to Micron.
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#30
Turmania
When it comes to memory, i take corsair all the time. Never had any failures in god knows how many builds. I would not say the same thing about their old aio's though....
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#31
TheLostSwede
News Editor
ChaitanyaI thought Klevv was consumer brand of SK Hynix ala Crucial was to Micron.
Essencore is owned by SK, but not sure it's SK-Hynix, since SK is a huge company.
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#32
Chomiq
puma99dk|This explains why I am unable to find a white kit of Crucial Ballistix memory for my Gigabyte Z590 Vision G, Thank you Micron I guess I have to go somewhere else to find ram now and no not Kingston.
What size/speed?
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#33
The Quim Reaper
TurmaniaWhen it comes to memory, i take corsair all the time. Never had any failures in god knows how many builds. I would not say the same thing about their old aio's though....
Corsair are OK, but in my experience you won't get much overclocking headroom over and above their stated speed on the box, no matter which sticks you choose from their line-up.
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#34
Shou Miko
ChomiqWhat size/speed?
32GB (2x16GB) 3200/3600Mhz.

These kits are on the QVL list:
3200Mhz 16-18-18-36
eu.crucial.com/memory/ddr4/bl2k16g32c16u4w/ct19853583
eu.crucial.com/memory/ddr4/bl2k16g32c16u4wl/ct19853410

3600Mhz 16-18-18-36
eu.crucial.com/memory/ddr4/bl2k16g36c16u4w/ct19853666
eu.crucial.com/memory/ddr4/bl2k16g36c16u4wl/ct19853489

G.Skill is too expensive here and the Kingston ram is not worth their price and I am done arguing with Gigabyte about RAM support to JEDEC specifications because they only support ram on their QVL list everything else doesn't matter that's what their support told me.
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#35
Chomiq
puma99dk|32GB (2x16GB) 3200/3600Mhz.

These kits are on the QVL list:
3200Mhz 16-18-18-36
eu.crucial.com/memory/ddr4/bl2k16g32c16u4w/ct19853583
eu.crucial.com/memory/ddr4/bl2k16g32c16u4wl/ct19853410

3600Mhz 16-18-18-36
eu.crucial.com/memory/ddr4/bl2k16g36c16u4w/ct19853666
eu.crucial.com/memory/ddr4/bl2k16g36c16u4wl/ct19853489

G.Skill is too expensive here and the Kingston ram is not worth their price and I am done arguing with Gigabyte about RAM support to JEDEC specifications because they only support ram on their QVL list everything else doesn't matter that's what their support told me.
Amazon.de has 3200 kit in stock
www.crucial.com/memory/ddr4/bl2k16g32c16u4w
for €135
www.amazon.de/-/en/Crucial-Ballistix-Desktop-Gaming-Memory/dp/B083TSJ8NB/ref=sr_1_1?keywords=crucial%2Bballistix%2B3200%2B32gb&qid=1645098377&sprefix=crucial%2Bballistix%2Caps%2C111&sr=8-1&th=1
Posted on Reply
#36
TheinsanegamerN
It's a shame, but IMO the ballistx have been ugly things since they dumped the tracer DDR2 design.
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#37
Shou Miko
TheinsanegamerNIt's a shame, but IMO the ballistx have been ugly things since they dumped the tracer DDR2 design.
I think the DDR4 line of the Ballistx series is fine looking both with and without RGB nothing too stylish but works.
ChomiqAmazon.de has 3200 kit in stock
www.crucial.com/memory/ddr4/bl2k16g32c16u4w
for €135
www.amazon.de/-/en/Crucial-Ballistix-Desktop-Gaming-Memory/dp/B083TSJ8NB/ref=sr_1_1?keywords=crucial%2Bballistix%2B3200%2B32gb&qid=1645098377&sprefix=crucial%2Bballistix%2Caps%2C111&sr=8-1&th=1
A bit on the expensive side same price for me at Proshop when they have them in stock.
Posted on Reply
#38
Chomiq
puma99dk|I think the DDR4 line of the Ballistx series is fine looking both with and without RGB nothing too stylish but works.



A bit on the expensive side same price for me at Proshop when they have them in stock.
camelcamelcamel then and wait for it to drop, less than a month ago they were on sale for €115.
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#39
kapone32
Crucial Ballistix are bullet proof for AM4. They were also decently priced for great timings.
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#40
Chomiq
So based on their PR nonsense update it looks like they're dropping the DDR4 Ballistix line because they now have basic black sticks of DDR5 available (CL40 4800 MT/s, whoopty doo).
Posted on Reply
#41
bug
Well, if they focus on expanding their memory portfolio by cutting their catalog in half, it will be really interesting to watch them scale back.

That said, while I enjoy my Crucial SSDs, they've always been a supplier for others first.
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#42
fb020997
Very sad, as I’m super happy with their 16GB Ballistix RGB 3600, super stable without WHEAs (or with max 1-2 errors every 2-3 hours of gaming, zero crashes or weird errors otherwise) 3866 15-18-13-35-59 1T, and with tuned subtimings (I don’t like RGB, but it was either the reds RGB as I bought or some crappy LPX 3200 at the same price when I upgraded my rig). Heck, can even boot at 4266 1:1, but not more as I’d have a gazillion of WHEAs in a second XD.
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#43
dozenfury
Corsair already has their higher-end DDR5 modules under the Dominator name and lower-end under the Vengeance line. So to some extent I can understand streamlining that. The catch is it will be even more of a grab bag on overclocking because they're just filling them with whatever will hit spec to get them out the door for the mainstream market. The premium for the Dominator line doesn't necessarily mean it will even overclock over spec (some will, some won't). So it seems like something that in the long-run isn't going to go over well with consumers coming over from Ballistix that expect those price premiums to come with a little oc headroom. It is a great opportunity for another company to swoop in and grab a chunk of the enthusiast memory market.
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#44
dirtyferret
TheLostSwedeGot two of their DDR4 3200 modules in my NAS. They used to be in my PC.
I'm old enough to have bought an ATI video card from crucial way back when. My first SSD was from them as well and over the years I've owned countless RAM kits and SSDs from them. They were never Samsung in performance but they are player in the value-brand segment. That said I had more issues with their RAM than other OEMs.
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#45
maxfly
kapone32Crucial Ballistix are bullet proof for AM4. They were also decently priced for great timings.
Exactly. Far cheaper than gskill, fits under any hs and they just work. 3600 blacks are all I use for am4 builds(and alot of intel if I can get them).
Dropping the ballistix name is a huge mistake. Brand recognition is everything in the memory market and they are giving their biggest up, cuz we want erthang ta be crucial? Just stupid.
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#46
TheLostSwede
News Editor
dirtyferretI'm old enough to have bought an ATI video card from crucial way back when. My first SSD was from them as well and over the years I've owned countless RAM kits and SSDs from them. They were never Samsung in performance but they are player in the value-brand segment. That said I had more issues with their RAM than other OEMs.
Ha! I had completely forgotten about the fact that they used to sell graphics cards.
One of my fastest and most reliable, but also ugliest USB drives was from Crucial.
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#47
silentbogo
That's very unexpected. Ballistix brand was still doing well, kits are selling at decent prices and have good reviews. Just bought a DDR4 kit for my workstation, less than a month ago.
I think with all the shortages and stuff they are simply planning to offload memory ICs to OEMs rather than build sticks on their own.
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#48
pcminirace
I'm glad I bought a red 2x16Gb 3600 kit. RGB, sorry : ) It works great on my computer.
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#50
maxfly
Teresa Kelley, Vice President and General Manager, Micron Commercial Products Group explains, “We remain focused on growing our NVMe and Portable SSD product categories, which both offer storage solutions for PC and console gamers. Additionally, Crucial JEDEC standard DDR5 memory provides mainstream gamers with DDR5-enabled computers with better high-speed performance, data transfers and bandwidth than previously available with Crucial Ballistix memory.”

And the award for most ridiculous statement of the year in tech goes to...? Of course crucial ddr5 offers better performance, data transfers and bandwidth! Your comparing ddr2/3/4 to ddr5 you nitwit! You don't even make ballistix ddr5 as a comparison!

Aaaand so we are going to kill off the ddr3/4 ballistix that has nothing to do with ddr5. Oh, and btw it put your company on the map in the enthusiast world. Yup, throwing away sales is a great way to grow your business, hmmm. Someone was hit hard with the stupid stick apparently lmao. I predict Teresa has a glowing future in the biz.

Edit- Sorry for the rant. Stupidity really should hurt tho.
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