Wednesday, March 15th 2023

Reference NVIDIA GeForce RTX 4070 Rumored to Launch at $749

According to the latest rumor coming from Moore's Law is Dead, the upcoming NVIDIA GeForce RTX 4070 could have a higher MSRP than expected, and could launch at $749. Yesterday, another rumor pointed out that NVIDIA is splitting the reviews for the GeForce RTX 4070 on two dates, with reference models that are sticking to MSRP going out on April 12th, and custom, higher-priced versions, a day later, on April 13th. The same date, April 13th, is when the GeForce RTX 4070 should hit retail shelves.

According to Moore's Law is Dead, the MSRP for reference versions will be set at $749.99, which is a bit more than earlier expected, and just $50 less than the launch MSRP for the GeForce RTX 4070 Ti. The custom versions, or "premium" as some now called them, could start at $799.99.
The NVIDIA GeForce RTX 4070 is also based on the AD104 GPU, as the RTX 4070 Ti, but has 46 streaming multiprocessors (SMs), leaving it with 5,888 CUDA cores enabled. On the other hand, it is rumored to come with the same memory configuration as the GeForce RTX 4070 Ti, featuring 12 GB of 21 Gbps GDDR6X memory on a 192-bit memory interface. The TGP is set at 200 W.

The performance is expected to land somewhere between the RTX 3080 Ti and the RTX 3080, or pretty much in line with the RX 6900 XT. Of course, a 50% bump in the launch price compared to the predecessor, the RTX 3070, leaves a rather sour taste.
Sources: Moore's Law is Dead (Youtube), via Wccftech
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191 Comments on Reference NVIDIA GeForce RTX 4070 Rumored to Launch at $749

#26
pavle
Amazing, nvidia just keeps forcing their way, we shall see how many takers there will be.
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#27
Cr4zy
glad I bought a 3080 at MSRP when they released, Nvidia in dream land
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#28
Bwaze
I think the missing ingredient in this end result is cryptomining revenue.

We have been through two consecutive cycles, one in 2018, latest in 2021 - 2022 when Nvidia profited much more than gamers ever could pay.

Crypto crash in 2018 resulted in slow sales of RTX 2080, but Nvidia didn't react and maintained high prices and low sales throughout the life cycle of Turing cards. And just when they improved price / performance with Ampere launch, another crypto boom arrived and cut the gamers from the products intended for them.

So history can teach us a lot here. Primarily that gaming isn't the focus of Gaming sector of Nvidia for quite some time any more.

And right now, just as we gamers rejoiced at seemingly total crash of cryptomining for a long time, we're hearing that AI computing is the new boom that will require tens of thousands of GPUs - and that gaming GPUs are just as suitable as more expensive dedicated ones.
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#29
ViperXTR
F*** this, my xx70 targets all these years are in shambles, ill just maybe keep my 1070 till it croaks and maybe buy a 3060 12gb or whatever is mid/low end at that time
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#32
Klemc
This price will make happy 4070-ti owners :p
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#33
Bomby569
KlemcThis price will make happy 4070-ti owners :p
i think this is nvidia's thinking all along, with every new card's release, it makes some more expensive one seems like actually a good deal :D
Posted on Reply
#34
dalekdukesboy
BwazeSo they plan to launch a graphics card with RTX 3080 performance, three years later and for at least $50 more?

I can't find a way to express my feelings without resorting to swear words, honestly.
This..4080 is barely worth it's price but the 4070 ti down is complete waste imo. Overpriced and under performing.
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#35
docnorth
After those 'rumors' we won't complain about a 650-700$ launch price... :nutkick:

Edit
Posted on Reply
#36
stimpy88
Vya DomusThey still can't make nearly enough of them to cover the entire market but to me it's obvious that that's their end goal. You can't just switch strategies like this overnight, it's going to be a slow process of driving AIBs out of the market and ramping up manufacturing capacity.

I bet this was also part of the plan with the abhorrently priced 12 GB "4080".
People have been saying this about nGreedia ever since they started selling their reference cards via their website. What is it now, 6-7 years? What is stopping them still after all this time if you are correct? They are not a small company without resources.
KlemcThis price will make happy 4070-ti owners :p
Until they upgrade to a 4K monitor...
dalekdukesboyThis..4080 is barely worth it's price but the 4070 ti down is complete waste imo. Overpriced and under performing.
I think the 4080 is also underperforming. The card struggles, and in many cases fails to do 60fps in the latest games at 4K. The 4090 is too much faster, nGreedia cut the 4080 back too far.
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#37
Bwaze
stimpy88I think the 4080 is also underperforming. The card struggles, and in many cases fails to do 60fps in the latest games at 4K. The 4090 is too much faster, nGreedia cut the 4080 back too far.
Too far, or enough that people that want to buy a graphics card consider the 1750 EUR monstrosity instead of their normal purchasing budget of 700 - 800 EUR?
Posted on Reply
#38
Klemc
stimpy88Until they upgrade to a 4K monitor...
Yes, but i'm on 2k, i just received an all new flat-VA 27" 1440p 240hz yesterday...
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#39
neatfeatguy
Even if the 4070 comes in at $700, that's over $50 more than I got my 3080Ti for, that's just sad. I expect that the 4070 will be about neck and neck with it at 1080p and then start to fall behind it at 1440p and especially at 4k considering the 4070Ti is just a few % over the 3090/3080Ti 4k performance.

This sounds like a complete failure from Nvidia at that price point. No one is running out to snap up 4070Ti, 4080 and even the 4090s anymore. There are so many sitting on the shelves at my MicroCenter.
Posted on Reply
#40
stimpy88
BwazeToo far, or enough that people that want to buy a graphics card consider the 1750 EUR monstrosity instead of their normal purchasing budget of 700 - 800 EUR?
I didn't mean to suggest the performance of the 4090, it's not where it should be. The 4080 on the other hand...
Posted on Reply
#41
rv8000
stimpy88People have been saying this about nGreedia ever since they started selling their reference cards via their website. What is it now, 6-7 years? What is stopping them still after all this time if you are correct? They are not a small company without resources.


Until they upgrade to a 4K monitor...


I think the 4080 is also underperforming. The card struggles, and in many cases fails to do 60fps in the latest games at 4K. The 4090 is too much faster, nGreedia cut the 4080 back too far.
Of course they cut down stepped down tier models as much as possible. They need all the room for 12 different variants of each card; ti, super, superduper, 12gb, 6gb, 9+3gb, 12gb model with 5% more CUDA cores in 6 months with the same name.

Why anyone puts up with Nvidias shenanigans the past few years is beyond me. Sadly we’re probably in for another generation of being bent over bare minimum.
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#42
Bomby569
this is going to be even more interesting when they get to 1060 or 1050ti (the last great big seller, decently priced, cards they made) comparable models. if this pricing continues it can not be sustainable for sure. If 4070 buyers are already talking how consoles make sense, when we get to those cards things will get complicated for nvidia and amd.

sony and microsoft needs to improve frame rate, keyboard and mouse support, some discord like thing, and they can really be seating in a gold mine here.
Posted on Reply
#43
aciDev
Good pricing, as far as I care! Ahah!
As long as the games are only console ports, no one will need these cards for a while! Furthermore, the second-hand market has enough cards for who really needs one.
Posted on Reply
#44
AnarchoPrimitiv
Well, you could always buy AMD....it matches in raster, the drivers aren't that bad, they seriously aren't, Hardware unboxed has said as much, and yes they're behind in ray tracing, but how many people use ray tracing that much? Perhaps a little less ray tracing performance would be worth the eventual marketshare loss by Nvidia? Can you imagine how much the dGPU market would improve for consumers if AMD stole just 10%-15% more marketshare? Nvidia would be seriously humbled, just like Intel has been....of course this requires the ability to delay one's complete gratification and a sense of solidarity so I know nobody will go for it, ha.
Posted on Reply
#45
Chrispy_
And there we have it.
Given how far it's been cut down from the $850 4070Ti is is, it's not really going to be appealing at anything more than about $650 and even that's an insult over the 3070's launch price of $499.

Maybe I'm wrong, maybe the 5888 cores leaked spec is bogus. Either way, the reduced bandwidth from a drop to a 192-bit bus is only partially made up by the change to GDDR6X. The end result is about the same bandwidth, but at a higher latency, and higher power draw. That's a downgrade IMO - so realistically all the 4070 is bringing to the table is the same 5888 cores of the 3070 at 30% higher clocks, plus whatever arbitrary restrictions nvidia insist on claiming about DLSS 3.0 and 30-series.
Posted on Reply
#46
Mistral
Even in the current climate, this thing needs to be $500 or less.
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#47
john_
I wasn't expecting to be so wrong. I was saying $650-$700 when others where saying $600 or less. But I was so so wrong.

THE MORE YOU PAY THE MORE YOU SAVE.

Oh my, Nvidia fans will have a really tough job justifying this price.

Wait....wait wait wait. What am I saying? It's easy. IT's AMD's FAULT!!!!
Easy...


PS Nvidia is using the same tacktic as with 4080 and 4090. It puts a really bad deal under an already overpriced product to make it look like a great deal.
4080, 4090 and now 4070, 4070 Ti.
I guess 4060 Ti will be expensive, but OK and 4060 expensive and terrible deal.
Posted on Reply
#48
N/A
MistralEven in the current climate, this thing needs to be $500 or less.
Initially i saw 749 as 479. Maybe the mlid source is confused. It can't be just $50 for so much cutting going on plus only 64 Rops.
Posted on Reply
#49
john_
Vya DomusThey want to switch to complete vertical integration in their products Apple style
The reason why they wanted to buy ARM and have complete control over that platform. Also the reason why I am saying that without discrete graphics cards Intel could be in danger in the future to lose a huge part of the mainstream market. If Nvidia have gotten ARM, it wouldn't be difficult for them to start offering complete, full Nvidia, gaming and productivity systems. No Intel inside, no AMD inside. They could keep offering their GPUs for the X86 platform at those ridiculous prices we see today, or even higher tomorrow, while putting much lower price tags on their "full Nvidia" systems with equivalent GPUs, to attract buyers. Imagine a full X86 system build with a future RTX 6080 costing $3500 and an Nvidia ARM based gaming system with the same RTX 6080 GPU costing about $2000.
Posted on Reply
#50
Chrispy_
john_I wasn't expecting to be so wrong. I was saying $650-$700 when others where saying $600 or less. But I was so so wrong.

THE MORE YOU PAY THE MORE YOU SAVE.

Oh my, Nvidia fans will have a really tough job justifying this price.

Wait....wait wait wait. What am I saying? It's easy. IT's AMD's FAULT!!!!
Easy...


PS Nvidia is using the same tacktic as with 4080 and 4090. It puts a really bad deal under an already overpriced product to make it look like a great deal.
4080, 4090 and now 4070, 4070 Ti.
I guess 4060 Ti will be expensive, but OK and 4060 expensive and terrible deal.
The problem with the 4060Ti is that it's rumoured to have just 8GB of VRAM.

Well, one of the problems. The other problems will almost certainly include price and cut-down memory bus, to name a couple.
Posted on Reply
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