Thursday, April 13th 2023

Nintendo of Russia Staffer Continues Sale of Products Via Unaffiliated Operation

Nintendo ceased selling products and wound down its operations in Russia last March, soon after the invasion of Ukraine by Russian military forces. Other notable games software and hardware companies also announced their withdrawal at a similar time. Microsoft/Xbox, Sony/PlayStation, Activision Blizzard, Electronic Arts, CD Projekt, Sega, Ubisoft and Take-Two Interactive are among a group that discontinued the sale and distribution of games products in Russian territory markets. Lawmakers within Russia have taken a fairly lax stance on the import of consumer and industrial goods - it is legal to do so, even minus a rightsholder's approval. It seems that a couple of Nintendo of Russia employees have taken advantage of loose import regulations in the past few months.

According to a news piece published online by Kommersant (a Russian politics and business newspaper) a relatively new operation registered under the company name "Achivka LLC" is involved in the sale and distribution of Nintendo games in Russian territories. Nintendo Russia CEO Yasha Haddaji is reported to be the leader and majority owner of Achivka LLC, and former corporate events manager Ksenia Kachalova is listed as being a minority stakeholder in the company. The operation's premises appear to match the exact address for Nintendo of Russia. The firm is involved in the importing (from an unknown source) and selling of Nintendo games - the Kommersant article includes photographic evidence - a physical copy of Metroid Prime Remastered is demonstrated as bearing an Achivka stick-on label. The English translation of the company name is Achievement, which is an appropriate word association in the world of high score driven computer games.

Update Apr 18th: Nintendo has confirmed that Yasha Haddazhi, CEO of the Russian Office, remains as a current employee of the international company - but only on a temporary basis. Nintendo continues to distance itself from Achivka LLC and the selling of rebadged products in Russian territories. See below for more details.
Achivka has done enough in terms of (local) legal registrations to justify the sale of Nintendo Switch hardware in Russia, since its territory is bound within the Eurasian Economic Union (EAEU). Achivka has signed an EAC declaration, which is a document confirming that products have passed all set procedures of assessment, and conform to Customs Union requirements. Several western publications have attempted to contact Yasha Haddaji and other staff members at Achivka LLC, but no official point of contact or response has been made.


Eurogamer has managed to get a full statement from Nintendo of Europe, in regard to reports of Achivka's Nintendo-related operation in Russia: "In early 2022, Nintendo suspended shipping products to Russia, and placed Nintendo eShop under maintenance following the suspension of transactions in Russian rubles by the payment provider. Following this, and as a result of the economic outlook, Nintendo of Europe has decided to wind down operations of its Russian subsidiary. We will maintain a minimal presence in Russia to complete the wind-down process, and to fulfil legal, contractual and administrative requirements. Employees in Moscow received individual compensation packages, and their contracts ended by mutual agreement and with our appreciation for their efforts."

The Nintendo of Europe spokesperson elaborates further: "We continue to investigate solutions to honor preceding commitments to our customers in the Russian market. In this vein and a spirit of transparency, we are in advanced discussions with potential suppliers of repair and warranty service for Nintendo products that had already been sold in the Russian market, with LLC Achivka being one such potential supplier. We are aware that several companies in Russia operate parallel imports of goods, including Nintendo products. Nintendo is not affiliated with such companies and has no involvement in parallel import activities in Russia. In case our Russian customers have questions regarding our products or services, we continue to encourage them to contact Customer Support."

Update Apr 18th: Eurogamer has managed to extract another short statement from the Nintendo spokesperson (on April 14), this time regarding the employment status of the Russian office's leader: "Mr Haddaji remains in a temporary administrative capacity to fulfil various internal administrative functions while winding down the company."
The circumstances appear to be very murky when analyzing Nintendo's official stance on the continued availability of its products in Russia. It is not clear whether Yasha Haddaji will remain as an official employee of Nintendo for much longer. His leadership of Nintendo's Moscow Office has been questioned in the past, following allegations of a "heavy-handed" management style. Physical copies of the Switch adventure shooter, Metroid Prime Remastered, have been in short supply since its launch in February of this year. As Russian Nintendo customers lack official means to access digital stores (namely the eShop), it has been theorised that Achivka might have procured a significant shipment of Metroid Prime Remastered boxed copies - leading to shortages and scalping in Europe and North America. It will be interesting to observe the upcoming launch of The Legend of Zelda: Tears of the Kingdom - will any physical copies find their way into the region? Russian Zelda-series fans had unrestricted access to the preceding title - Breath of the Wild - during times of peace. Nintendo's semi-committed stance to its Russian fanbase stands in stark contrast to (as an example) Cisco's approach in the region - a strategy of total inventory obliteration was carried out last summer.
Sources: Kommersant Russia, Eurogamer, Nintendo Life News, Gaming SubReddit, Nintendo Life Archive News
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17 Comments on Nintendo of Russia Staffer Continues Sale of Products Via Unaffiliated Operation

#1
Space Lynx
Astronaut
eh nintendo is overrated anyway. even that trailer linked for metroid prime remastered, i just watched it now, it just looks so plain and boring. new zeldas do as well. they just have no substance. my guess is its a limitation of the hardware, that's why everything is so plain looking and not much environment.

compared to say FFXIV, where everywhere I go I feel like I am in another world with 20 different plants growing in abundance, etc etc
Posted on Reply
#2
Shihab
Kinda reach calling it "bootlegging," no? Especially when the "rightsholder's" own statement is leaning towards approval...
Posted on Reply
#3
caroline!
That's not bootlegging, it's premium piracy.
Posted on Reply
#4
T0@st
News Editor
"Grey imports" reads too boring as part of the headline.
Posted on Reply
#5
mb194dc
What do you expect ? You block official supply so they just grey import from anywhere that borders Russia.

There's a lot of options, Russia is huge.
Posted on Reply
#6
T0@st
News Editor
ShihabKinda reach calling it "bootlegging," no? Especially when the "rightsholder's" own statement is leaning towards approval...
Well...Russia has had to improvise its own cottage economy given the circumstances. The registration stuff is from a very loosely defined association - aka Haddaji's new company has found a legal loophole to dodge very thorough world trade sanctions. Achivka LLC isn't allowed to source product directly from Nintendo, there's some sort of middle entity involved now.
Posted on Reply
#7
caroline!
So I didn't smuggled my computer parts into my banana republic, I grey imported them, got it. :roll:
Posted on Reply
#9
Shihab
T0@stAchivka LLC isn't sourcing product directly from Nintendo anymore, there's some sort of middle entity involved now.
Which still doesn't, by itself, warrant the bootlegging label. The product isn't modified, and neither the state nor the original producer are objecting.
Structuring and supply chain voodoo may be a standard way to avoid sanctions (god knows I've seen enough of the latter), but they aren't limited to sanction evasion, and as you said (and with any loophole), they are very much legal.
Posted on Reply
#10
sLowEnd
How long until we see a Dendy comeback?
Posted on Reply
#11
T0@st
News Editor
ShihabWhich still doesn't, by itself, warrant the bootlegging label. The product isn't modified, and neither the state nor the original producer are objecting.
Structuring and supply chain voodoo may be a standard way to avoid sanctions (god knows I've seen enough of the latter), but they aren't limited to sanction evasion, and as you said (and with any loophole), they are very much legal.
It's just a headline + attention grabber, and people can argue about the semantics of one word all day. The contents within the article is more balanced of course, although Nintendo itself has stated that anything outside of its bare minimum involvement with aftermarket care is not legal. Achivka is simply playing within the rules of Russia's own trade laws, where - for example - certain businesses are going to crazy lengths to "acquire" bottles and cans of Coca Cola.

The product is modified - with an ugly Achivka blurbed sticker covering the pretty box art. I'm surprised that they didn't place it over the Nintendo Quality Assurance seal, licensing information and legalese sections.
Posted on Reply
#12
Super Firm Tofu
T0@stIt's just a headline + attention grabber, and people can argue about the semantics of one word all day. The contents within the article is more balanced of course, although Nintendo itself has stated that anything outside of its bare minimum involvement with aftermarket care is not legal. Achivka is simply playing within the rules of Russia's own trade laws, where - for example - certain businesses are going to crazy lengths to "acquire" bottles and cans of Coca Cola.

The product is modified - with an ugly Achivka blurbed sticker covering the pretty box art. I'm surprised that they didn't place it over the Nintendo Quality Assurance seal, licensing information and legalese sections.
So, click bait.
Posted on Reply
#13
T0@st
News Editor
Super Firm TofuSo, click bait.
Welcome to the internet, comrade.
Posted on Reply
#14
AusWolf
mb194dcWhat do you expect ? You block official supply so they just grey import from anywhere that borders Russia.

There's a lot of options, Russia is huge.
Exactly. No one should be surprised.

The only thing the product blockage does is it encourages Russian and Chinese self-reliance.
Posted on Reply
#15
AsRock
TPU addict
AusWolfExactly. No one should be surprised.

The only thing the product blockage does is it encourages Russian and Chinese self-reliance.
But it's ok to point at Russia right now HAHA, as this cannot be happening any were else ha.
Posted on Reply
#16
truehighroller1
Like china bootlegging our US military secrets? Russia Russia Russia. Back to real tech news please. I don't want to read politics on here please.
Posted on Reply
#17
the54thvoid
Super Intoxicated Moderator
Admittedly clickbait article and not much discussion of Nintendo. Closed.
Posted on Reply
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