Elon Musk has formed a new AI-focused company, as reported by the Wall Street Journal yesterday. The entity registered under the name X.AI was incorporated via a filing in Nevada last month, and Musk appears to be listed as the company's only director with Jared Birchall joining him under the role of secretary. Birchall heads the Musk family office, Excession LLC, and he serves as CEO of Neuralink - a neurotechnology company that was co-founded by Musk back in 2016. It is widely speculated that Birchall serves as a type of fixer - go watch the TV series "Ray Donovan" if you would like to observe a crude (and obviously fictional) example - in corporate affairs.

Reports emerged earlier this week, with Musk being at the forefront of a massive purchase of GPUs destined to arrive shortly at his data centers - this impressive chunk of hardware is speculated to power AI-related number crunching at Twitter in the near future. The founding of X.AI could provide another home for a portion of the 10,000 GPU order, but industry insiders firmly believe that Twitter will need to tool up quickly for its new AI-driven endeavor - the GPUs will likely be set to work on a ChatBot system to underpin the social media platform. Musk has already recruited researchers from DeepMind and setup a lab for them at one of his operations. It remains to be seen how the X.AI startup will run alongside efforts at other Musk-owned companies - it is theorized that he wants to beat OpenAI at their own game, and compete with similar undertakings at Google, Microsoft and Amazon.