Wednesday, June 7th 2023
Apple Vision Pro Estimated to Ship 200,000 Units in 2024, Concerns around Price and Battery Life Linger
TrendForce reports that the recently unveiled Apple Vision Pro at this year's WWDC is poised to revolutionize the AR/VR market with its sleek design and high-performance capabilities. However, the complexity behind its production and its limited production capacity present significant challenges, leading to a projected initial release in the US during 1H24. Furthermore, considering factors such as pricing and the absence of certain essential features, TrendForce anticipates a modest shipment volume of approximately 200,000 units for Apple Vision Pro in 2024. The market's response will heavily depend on the subsequent introduction of consumer-oriented Apple Vision models and the ability of Apple to offer enticing everyday functionalities that will drive the rapid growth of the AR market as a whole.
TrendForce also notes that the Apple Vision Pro boasts cutting-edge hardware specifications and innovative design. However, a substantial price tag of US$3,499 and the requirement for an external power source to operate for a mere two hours pose challenges to consumer adoption. Currently, the Apple Vision Pro lacks sufficient applications for mainstream users, making it more attractive to developers and enterprise customers who can capitalize on its innovative features to create diverse applications. Consequently, the higher price point of the product is justified.
Looking ahead, Apple has the opportunity to fine-tune the product specifications based on the usage patterns of various features in Vision Pro. This will pave the way for the launch of a distinct offering, Apple Vision, which will cater to the budgetary constraints of general consumers while optimizing battery life. As such, WWDC 2023 primarily focuses on the concept of spatial computing, setting the stage for the anticipation of more practical AR applications to be showcased at WWDC 2024. These applications will be tailored towards usage in daily life, including seamless integration with other Apple products for information retrieval and effortless command execution.
Source:
TrendForce
TrendForce also notes that the Apple Vision Pro boasts cutting-edge hardware specifications and innovative design. However, a substantial price tag of US$3,499 and the requirement for an external power source to operate for a mere two hours pose challenges to consumer adoption. Currently, the Apple Vision Pro lacks sufficient applications for mainstream users, making it more attractive to developers and enterprise customers who can capitalize on its innovative features to create diverse applications. Consequently, the higher price point of the product is justified.
34 Comments on Apple Vision Pro Estimated to Ship 200,000 Units in 2024, Concerns around Price and Battery Life Linger
Apple always milks there faithful and they are happy to be milked.
You don't buy something like this unless it's either 1. pocket change or 2. you're going to use it to make money (so the price isn't relevant).
I wonder if the lack of certain professional compatibility standards that existing software uses and is designed to work with specific hardware partners etc. will be an issue long term or if Apple will draw enough developers to create their own AR/VR ecosystem.
Any of my family and friends I see wearing this and NOT for professional reasons is getting mocked for life as a Muppet.
Make it encased in solid gold and apple would still be taking the piss with that Entry level price to do nothing.
I can't wait for the car!?! F#@£ imagine dgistefanis take on that.
This is fine, lmao to you perhaps.
I think calling this AR is an exercise in marketing more than a description of the product, merging virtual elements with the environment around you is not new to this, they're just doing it better with better tech. For me AR means you're adding digital elements to your own vision of the world (i.e. hololens, google glass, etc.), not simply capturing and reconstructing the world and presenting the result digitally (pretty much every VR headset just like this one)It's a public company, they can fudge the numbers a bit but they'll need to disclose the better (or worse in this case) part of itI think you're both wrong, the Pro Display XDR is better than regular consumer stuff but also doesn't really compete with the displays you mentioned and doesn't even have professional grade inputs. It's kind of in a league of it's own where you're either fine with something much cheaper (like higher end dell ultrasharps etc) or you'll want something much better (like the monitors you quoted) - just the market Apple usually targets
LMAO! =))
The writing has been on the wall for a while that VR and AR are for corporate type functions, and gaming is a stupid use for it and a waste of time. You have to look at this product from that angle and if it works there maybe a version of it can trickle down for home office and general use, but for sure not gaming it's wasted on that.
Apple has carved itself into a pure lifestyle brand and doesn't seem to be doing anything to get out of that categorization - which is a damn shame, their recent advances in computing are awesome and being kind of wasted.There are better and cheaper solutions available and no reasonable person would be taking such a big device on the go with them. We've had VR headsets for about decade and they haven't made a dent in any kind of video conferencing and their only use in public places are the usual demos of what kind of experience is possible