Tuesday, August 8th 2023

Robert Hallock Joins Intel

Ex AMD Director of Technical Marketing Robert Hallock has joined Intel as Senior Director of Technical Marketing after a sabbatical. During his sabbatical, Hallock ran his own company that focused on aftermarket car mods. Hallock had a 12 year tenure at AMD and was the face of many of AMD's more technical videos and also took part in some keynote product instructions when it came to the more technical details of product introductions.

According to a post by Hallock on LinkedIn, his new position will apparently focus on AI for consumer processors, something that ties in with what Intel is about to announce at Intel Innovation 2023. As such, we might be seeing Hallock doing some of the presentations at Intel Innovation 2023 in September. Hallocks post on LinkedIn talks about AI accelerators, again suggesting that he will be mainly involved with the ex Movidius team, but as he mentions client computing, his responsibility might still extend outside of just the AI side of things. Time will tell if he gets a similar role at Intel as he had at AMD, or if he'll just be one of many directors at the company.
Sources: Robert Hallock on LinkedIn, via @SquashBionic on X
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28 Comments on Robert Hallock Joins Intel

#1
Ferrum Master
Well everyone has to eat...

Not sure it will change anything about the course Intel has set.
Posted on Reply
#2
Chaitanya
Space LynxNot sure why this is news personally, I find marketing execs to be a waste of money in general. Wish someone would pay me six figures to talk a bunch of nonsense.
You need to have thick skin in order to face heat from press calling you out for lies.
Posted on Reply
#3
TheLostSwede
News Editor
Space LynxNot sure why this is news personally, I find marketing execs to be a waste of money in general. Wish someone would pay me six figures to talk a bunch of nonsense.
Because he was someone well known in the industry?
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#5
Dr. Dro
It's not too surprising to see him there, a lot of talent has left AMD to work with Intel recently.

Nothing personal against the fellow, he is a press guy and that's basically his job but... in this blue edition I hope his new job is more inspiring than being the company's lie factory as it was with AMD.
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#7
zmeul
but why!?
he has no business being at Intel, send him back
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#8
W1zzard
Huge congrats to Robert, he made a HUGE difference for AMD in terms of public outreach and I'm sure he can achieve the same for Intel. I've always loved working with him. Hope that I get the privilege to cross paths with him again at Intel
Posted on Reply
#9
john_
Hallock was very pleasant and informative. Of course now we have Helkerman, like going from a Zen 4 to Bulldozer in my opinion.

Hallock will be a good addition to Intel.
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#10
Chaitanya
A Computer GuyWhat was it? (edit) Oh yea I forgot about that. www.techpowerup.com/forums/threads/robert-hallock-announces-his-departure-from-amd.298794/post-4833371
Not about Hallock personally but in general marketting teams especially in tech sector are notorious for their stunts and lies. Remember the Radeon 6000 series launch and loud mouth who kept telling there will be tonnes of stock or Bulldozer launch or all the nonsense Intel marketting teams pulled off from using chiller to using benchmarks to prove they had "superior" CPUs to then claiming benchmarks are useless.
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#11
Darkholm
Never been a fan of him, especially during early days of Zen2 when he refused to admit that BIOS-es and AGESA were not ready at launch and were quite buggy first 2-3 weeks.

Next "great moment" was Zen3 launch where he told everyone that there is no chance for Zen3 CPUs on 300-series chipset AM4 boards and then after 18 months, happy as a horny schoolboy, gave announcement that Zen3 is finally coming to 300 boards, that 18-month "evaluation" has been successful. That was enormous pile of horse$it as we all saw how Zen3 worked on some Gigabyte and ASRock 300 boards with no problems, few days after launch.

Like Raja K., good riddance Robert.
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#12
Chomiq
I'm sure that if he did shit job at AMD he wouldn't be hired by Intel. Good luck to him.
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#13
Ferrum Master
ChomiqI'm sure that if he did shit job at AMD he wouldn't be hired by Intel. Good luck to him.
Ahem... Raja? :D
Posted on Reply
#14
Dr. Dro
Ferrum MasterAhem... Raja? :D
The boogeyman himself... but being honest, without Raja things would have been much, much worse.
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#15
Ferrum Master
Dr. DroThe boogeyman himself... but being honest, without Raja things would have been much, much worse.
We could be never sure about that. I cannot see anything really good he did at RTG thou. Always too late.
Posted on Reply
#16
Dr. Dro
Ferrum MasterWe could be never sure about that. I cannot see anything really good he did at RTG thou. Always too late.
The most successful Radeon release of all time, Polaris? Though I guess Vega (and all form factors it is present on) is also a great achievement... esp. at the compute segment), if I had to say, it was Navi 1 which was more or less a flop.
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#17
Ferrum Master
Dr. DroThe most successful Radeon release of all time, Polaris?
With immediate failure called VEGA. I am not sure Polaris is 100% his brainchild either way.
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#18
Dr. Dro
Ferrum MasterWith immediate failure called VEGA. I am not sure Polaris is 100% his brainchild either way.
Not only but he also joined ATI initially in 2001. He's had a hand in creating things like R100, the original ATI Radeon as well.

The reason Raja was made a boogeyman isn't because he or his team's incompetent, it's that Nvidia's team was more successful, GeForce started to take off and from there on out things haven't always smiled at AMD.
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#19
Ferrum Master
Dr. DroThe reason Raja was made a boogeyman isn't because he or his team's incompetent, it's that Nvidia's team was more successful, GeForce started to take off and from there on out things haven't always smiled at AMD.
Leadership is the reason. If you see that something sucks at core and for many times, either you double the team or lay off.

It is very different being and engineer and a team leader. A simple example why Jim Keller is a prime example of a leader and success and he is not.
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#20
Chomiq
Ferrum MasterAhem... Raja? :D
And yet here's Intel with dedicated GPUs. Definitely a progress compared to the situation they were in before he joined.
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#21
Ferrum Master
ChomiqAnd yet here's Intel with dedicated GPUs. Definitely a progress compared to the situation they were in before he joined.
Last time I read there were already many Billions of operating loss for the Graphics division at Intel :D
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#22
GreiverBlade
ChomiqAnd yet here's Intel with dedicated GPUs. Definitely a progress compared to the situation they were in before he joined.
didn't ARC got better after he got away from it (again...)?

oh well ... marketing? eh? ... AI? well, all the best to him, let's hope the grass is greene... ah... Intel, not Nvidia, aherm, bluer on the other side ...
Posted on Reply
#23
bushlin
Dr. DroThe most successful Radeon release of all time, Polaris?...
Radeon 9700 / R300. 50% faster than the GeForce equivalent with AA enabled.
www.anandtech.com/show/947/18
Posted on Reply
#25
dyonoctis
DarkholmNext "great moment" was Zen3 launch where he told everyone that there is no chance for Zen3 CPUs on 300-series chipset AM4 boards and then after 18 months, happy as a horny schoolboy, gave announcement that Zen3 is finally coming to 300 boards, that 18-month "evaluation" has been successful. That was enormous pile of horse$it as we all saw how Zen3 worked on some Gigabyte and ASRock 300 boards with no problems, few days after launch.

Like Raja K., good riddance Robert.
What was he supposed to say ? I clearly remember the clusterfuck that zen 3 on 300 series chipset was. AMD as a company initially refused to support it because many boards had an issue with the Bios chip size. Some boards could make the upgrade without issues, when many had to either cut on bios features, or older CPU support. MSI even had to launch the 400 series MAX motherboard to get the full support that a 400 chipset is supposed to have. Even when AMD backtracked they didn't gave it the full check, but a "selective beta bios update required". AMD and the board makers dropped the ball, that was a complex situation to solve, and ultimately happened because a LOT of people complained. Threadripper users weren't so lucky.

"Yhea so people higher than me in the company hierarchy decided to not support those chipset but I think that it's a load of bullshit"
Marketing lead somehow not getting fired for making an official statement that doesn't align with the company decision.

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