NVIDIA's GeForce RTX 4070 12 GB graphics card finds itself embattled against the recently launched AMD Radeon RX 7800 XT, and board partners from NVIDIA's ecosystem plan to do something about it, reports Moore's Law is Dead. A GIGABYTE custom-design RTX 4070 Gaming OC graphics card saw a $549 listing on the web, deviating from the $599 MSRP for the SKU, which hints at what the new pricing for the RTX 4070 could generally look like. At $549, the RTX 4070 would still sell for a $50 premium over the RX 7800 XT, probably banking on better energy efficiency and features such as DLSS 3. NVIDIA partners could take turns to price their baseline custom-design RTX 4070 product below the MSRP on popular online retail platforms, and we don't predict an official price-cut that applies across all brands, forcing them all to lower their prices to $549. We could also see NVIDIA partners review pricing for the RTX 4060 Ti, which faces stiff competition from the RX 7700 XT.