Friday, October 13th 2023
Microsoft Completes Acquisition of Activision Blizzard
After almost two years, Microsoft has finally closed the $68.7 billion deal and acquired Activision Blizzard. Confirmed by Phil Spencer, head of gaming at Microsoft, the deal comes after the final approval from UK's Competition and Markets earlier today. The acquisition puts Activision Blizzard, developers Infinity Ward, Raven Software, Sledgehammer Games, Treyarch, Toys for Bob, Beenox and High Moon Studios, as well as the mobile game maker King, which is known for its Candy Crush game, all under Xbox Game Studios.
In case you missed it, Microsoft announced its intention to acquire Activision Blizzard back in January 2022, after which it started its battle with various regulators, including UK's CMA, the European Commission, the US Federal Trade Commission, and others. In its extensive statement, Phil Spencer, head of gaming at Microsoft, once again confirmed that they will continue to make more games available in more places, as it promised to the European Commission, and they can now start the work to bring all those franchises to Game Pass and other platforms. Earlier this week, Activision Blizzard confirmed it expected to start adding titles to Game Pass in 2024, if the aforementioned deal goes through.
Here is the full statement from Phil Spencer.
We love gaming. We play games, create games, and know first-hand how much gaming means to all of us as individuals and collectively, as a community. And today, we officially welcome Activision Blizzard and their teams to Xbox. They are the publishers of some of the most played and most beloved franchises in gaming history across console, PC and mobile. From Pitfall to Call of Duty, World of Warcraft to Overwatch, Candy Crush Saga to Farm Heroes Saga, their studios have pushed the boundaries of gaming for players around the world.
I've long admired the work of Activision, Blizzard, and King, and the impact they've had on gaming, entertainment, and pop culture. Whether it was late nights spent playing the Diablo IV campaign with friends from start to finish, gathering the entire family in the rec room for our weekly Guitar Hero night, or going on an epic streak in Candy Crush, some of my most memorable gaming moments came from experiences their studios have created. It is incredible to welcome such legendary teams to Xbox.
As one team, we'll learn, innovate, and continue to deliver on our promise to bring the joy and community of gaming to more people. We'll do this in a culture that strives to empower everyone to do their best work, where all people are welcome, and is centered on our ongoing commitment of Gaming for Everyone. We are intentional about inclusion in everything we do at Xbox - from our team to the products we make and the stories we tell, to the way our players interact and engage as a wider gaming community.
Together, we'll create new worlds and stories, bring your favorite games to more places so more players can join in, and we'll engage with and delight players in new, innovative ways in the places they love to play including mobile, cloud streaming and more.
Players have always been at the center of everything we do. And as we grow, we'll continue to keep players at the heart of it all. We'll continue to listen to your feedback, build a community where you can be yourself, where developers can do their best work, and continue to make really fun games. As promised, we will also continue to make more games available in more places - and that begins now by enabling cloud streaming providers and players to stream Activision Blizzard games in the European Economic Area, a commitment made to the European Commission. Today we start the work to bring beloved Activision, Blizzard, and King franchises to Game Pass and other platforms. We'll share more about when you can expect to play in the coming months. We know you're excited - and we are too.
For the millions of fans who love Activision, Blizzard, and King games, we want you to know that today is a good day to play. You are the heart and soul of these franchises, and we are honored to have you as part of our community. Whether you play on Xbox, PlayStation, Nintendo, PC or mobile, you are welcome here - and will remain welcome, even if Xbox isn't where you play your favorite franchise. Because when everyone plays, we all win. We believe our news today will unlock a world of possibilities for more ways to play. Thank you for the ongoing support. We have so much more to come in the months ahead - I'm excited for the future and cannot wait to share it with you.
Source:
Xbox
In case you missed it, Microsoft announced its intention to acquire Activision Blizzard back in January 2022, after which it started its battle with various regulators, including UK's CMA, the European Commission, the US Federal Trade Commission, and others. In its extensive statement, Phil Spencer, head of gaming at Microsoft, once again confirmed that they will continue to make more games available in more places, as it promised to the European Commission, and they can now start the work to bring all those franchises to Game Pass and other platforms. Earlier this week, Activision Blizzard confirmed it expected to start adding titles to Game Pass in 2024, if the aforementioned deal goes through.
Here is the full statement from Phil Spencer.
We love gaming. We play games, create games, and know first-hand how much gaming means to all of us as individuals and collectively, as a community. And today, we officially welcome Activision Blizzard and their teams to Xbox. They are the publishers of some of the most played and most beloved franchises in gaming history across console, PC and mobile. From Pitfall to Call of Duty, World of Warcraft to Overwatch, Candy Crush Saga to Farm Heroes Saga, their studios have pushed the boundaries of gaming for players around the world.
I've long admired the work of Activision, Blizzard, and King, and the impact they've had on gaming, entertainment, and pop culture. Whether it was late nights spent playing the Diablo IV campaign with friends from start to finish, gathering the entire family in the rec room for our weekly Guitar Hero night, or going on an epic streak in Candy Crush, some of my most memorable gaming moments came from experiences their studios have created. It is incredible to welcome such legendary teams to Xbox.
As one team, we'll learn, innovate, and continue to deliver on our promise to bring the joy and community of gaming to more people. We'll do this in a culture that strives to empower everyone to do their best work, where all people are welcome, and is centered on our ongoing commitment of Gaming for Everyone. We are intentional about inclusion in everything we do at Xbox - from our team to the products we make and the stories we tell, to the way our players interact and engage as a wider gaming community.
Together, we'll create new worlds and stories, bring your favorite games to more places so more players can join in, and we'll engage with and delight players in new, innovative ways in the places they love to play including mobile, cloud streaming and more.
Players have always been at the center of everything we do. And as we grow, we'll continue to keep players at the heart of it all. We'll continue to listen to your feedback, build a community where you can be yourself, where developers can do their best work, and continue to make really fun games. As promised, we will also continue to make more games available in more places - and that begins now by enabling cloud streaming providers and players to stream Activision Blizzard games in the European Economic Area, a commitment made to the European Commission. Today we start the work to bring beloved Activision, Blizzard, and King franchises to Game Pass and other platforms. We'll share more about when you can expect to play in the coming months. We know you're excited - and we are too.
For the millions of fans who love Activision, Blizzard, and King games, we want you to know that today is a good day to play. You are the heart and soul of these franchises, and we are honored to have you as part of our community. Whether you play on Xbox, PlayStation, Nintendo, PC or mobile, you are welcome here - and will remain welcome, even if Xbox isn't where you play your favorite franchise. Because when everyone plays, we all win. We believe our news today will unlock a world of possibilities for more ways to play. Thank you for the ongoing support. We have so much more to come in the months ahead - I'm excited for the future and cannot wait to share it with you.
58 Comments on Microsoft Completes Acquisition of Activision Blizzard
I love gaming in general though and as I have gotten older I have actually gotten more open minded and less conservative with my game choices I will try almost anything and if it hooks me awesome if it doesn't oh well on to the next.
Now if only I could actually find more time to game lol.
To be fair I only own 30 games on it.
Makes the same amount of sense.
Blizzard of old is completely gone. It was gone long time ago, sometime in the Original Wow/Burning Crusade period.
People at MS prospected ActiBliz as something they could buy with all the cash they had (excess of cash). Remember they don't want to have cash but assets.
Back in the day ActiBliz had good assets in form of Human Resources and IP: Starcraft, Warcraft, COD, Diablo, Overwatch, the mobile division, etc.
Also this is a "back to home" ownership move.
They probably started scouting this at 2018-2019. Even earlier.
Bobby has done a great job making the numbers good all this time at expenses of Human Resources.
Look at ActiBliz desparete-moves done quarterly buffing the numbers by consecutive releases to make up financial reports.
Now many people at MS and ActiBliz will get their bonuses, hug, snowwhite-smile and go to Bahamas.
They have traded cash for assets that will bring revenue and profit in the future (ahem). Financially improved MS games division, they have a card against Sony (COD). GeGe.
Future? In the next 3-5 years probably nobody regarding this trade will still be at MS.
People will blame the MS Gaming pass integration for the failure of monetization of the IPs of Actiblizz (except COD) and, exept for the mass labour layoffs due to AI and market status of course, nobody will care.
MS game pass (or any other pass) is not about having good games, is about having as much people as possible pay each month. You do that by adding new "posters" to the collection. If a game is played for a month or two is fine as long as you keep retention. You may, statistically, have good games from time to time of course.
Indie devs and smaller studios prove time and again they feed the market with actual innovation and novelty. The rest is just copying success or builds a monetization web around stuff we've already seen a dozen times.
No re remakes though please.
Time to pay up, suckas!
It's worth pointing out that the $67 billion in taxes is a cumulative sum over nearly two decades, so maybe $3.5B annually (averaged without inflation).
I am willing to wager a buffalo nickel that Microsoft is in a lower tax bracket (percentage wise) than pretty much everyone participating in the TPU Q&A forum.