Thursday, August 1st 2024

NVIDIA's Supply Cut Could Spark Price Hike for RTX 40 Series

According to a report from The Economic Daily (via ITHome), NVIDIA has reduced the supply of high-end RTX 40 GPUs by up to 50% in preparation for the upcoming RTX 50 Blackwell launch. This supply cut primarily affects NVIDIA's higher-end models, ranging from the RTX 4070 to the RTX 4090, and is intended to free up production capacity for the new Blackwell cards. NVIDIA is likely strategizing to create an ideal market environment, this would typically involve high demand for new products and minimal competition from rivals and its own existing lineup. Consequently, AIB partners like ASUS, MSI, and Gigabyte are expected to raise prices on their RTX 40 offerings.

Despite these potential price hikes, most high-end RTX 40 GPUs currently sell at or near their MSRPs. For example, the RTX 4070 is available at $549 on Amazon, alongside the RTX 4070 SUPER and RTX 4070 Ti SUPER at their respective MSRPs or lower. The RTX 4080 SUPER can be found below its $999 official price, while only the RTX 4090 consistently sells above its $1,599.99 MSRP. Given these circumstances, consumers considering a high-end GeForce GPU purchase might want to act soon, as market conditions for buyers could potentially worsen in the near future.
Source: Notebookcheck
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41 Comments on NVIDIA's Supply Cut Could Spark Price Hike for RTX 40 Series

#26
DemonicRyzen666
DristunLol. Not a very smart decision to buy a 4080 or a 4090 this late in the cycle, unless your current card has fried or something. On the other hand...

This also strikes me as wrong, as I don't remember a single high-end launch in the last, what, 5 or 6 years already, where it paid anything to not try and get the card you want day1. If anything, it often gets worse, like it did with rtx3000/rx6000 or 1080ti with their insane mining-boom prices.

Middle-/low-end sure, worth the wait, but if you're gunning for a flagship, trying to pre-order it for MSRP seems to be the correct move.
The last 5 or 6 years has only had one or two crytpboom & scalpers. Before 2017 &/or maybe 2020 Pc gaming was a niche thing, so demand could rise & fall with less other interactions upon it.
Specifically speaking scalpers can only make prices high when demand is high if no one is buying then demand is gone no price increase.
Most of the time Nvidia just slows down production to limited amounts to make artificial "limited supply" to keep their prices the same.
Posted on Reply
#27
kapone32
fevgatosThat's because the 4090 isn't competing with the 7900xtx and people who spend that money for a 4090 already have the budget for an entire computer.

Just checked pcpartpicker, it's 30$ between a 4080 super and a 7900xtx.
I see that you are that in tune that you know that everyone is buying a 4090 because they can afford it. The mindshare is strong but you know what is stronger to make the 4090 viable? AI and China. So when you talk about Nvidia mindshare remember that China ( A country positioned with Russia) is bigger than any snot nosed Gamer that gets Nvidia for RT because they want it. It does not matter though as AMD has something that Intel can't reproduce and Nvidia have no avenue. Handhelds are the new channel and will make sure that R&D goes into AMD where AMD summarily have better software for the user than Nvidia.
Posted on Reply
#28
JustBenching
kapone32AMD summarily have better software for the user than Nvidia.
You aren't serious, are you? What?

Handhelds are 90+% going with nvidia. Wait for switch 2 and see the sales compared to other handhelds
Posted on Reply
#29
kapone32
fevgatosYou aren't serious, are you? What?

Handhelds are 90+% going with nvidia. Wait for switch 2 and see the sales compared to other handhelds
Nintendo is not a PC handheld. What you don't seem to understand is that Steam, EPIC and GOG are the focus of these and the Switch does not count. That is all console money. Give it time and we may see Steam overtake them too. I will even give you another reason the Steam Deck and other Windows handhelds will be viable. Those gray market retro console drives are very popular and the more expensive ones even have the latest Nintendo Games making the Switch a moot point. There is also the fact that Nintendo is as seen as something that is for kids. There are plenty of Steam Games that would not be allowed on Nintendo's platform.

So yes the Switch has a huge lead but I look at handhleds the way I look at Vehicles. More young people ride those electric scooters than drive cars, That has led to a run on Car Companies.
kapone32Nintendo is not a PC handheld. What you don't seem to understand is that Steam, EPIC and GOG are the focus of these and the Switch does not count. That is all console money. Give it time and we may see Steam overtake them too. I will even give you another reason the Steam Deck and other Windows handhelds will be viable. Those gray market retro console drives are very popular and the more expensive ones even have the latest Nintendo Games making the Switch a moot point. There is also the fact that Nintendo is as seen as something that is for kids. There are plenty of Steam Games that would not be allowed on Nintendo's platform.

So yes the Switch has a huge lead but I look at handhleds the way I look at Vehicles. More young people ride those electric scooters than drive cars, That has led to a run on Car Companies.
I forgot to mention software. What I am talking about is AMD software package with more knobs and levers you can shake a stick at. To the point where Hyper RX is just using the ones best suited to the Application. I don't have to use MSI Afterburner and take a hit on performance so that I can see my FPS, Micro Stutter, 99%, Average Frame time, Board Power of the GPU, Voltage and so on.
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#30
JustBenching
kapone32Nintendo is not a PC handheld.
Thank god for that, can get 10-11 hours of battery life. Playing games. Or streaming them from my PC with nvidia gamestream.
kapone32I forgot to mention software. What I am talking about is AMD software package with more knobs and levers you can shake a stick at. To the point where Hyper RX is just using the ones best suited to the Application. I don't have to use MSI Afterburner and take a hit on performance so that I can see my FPS, Micro Stutter, 99%, Average Frame time, Board Power of the GPU, Voltage and so on.
If your PC takes a hit using MSI afterburner...oh boy.

But you don't need msi afterburner, GFE has all that build in.
Posted on Reply
#31
kapone32
fevgatosThank god for that, can get 10-11 hours of battery life. Playing games. Or streaming them from my PC with nvidia gamestream.

I see
arstechnica.com/gaming/2023/04/nvidias-gamestream-is-dead-sunshine-and-moonlight-are-better-replacements/
fevgatosThank god for that, can get 10-11 hours of battery life. Playing games. Or streaming them from my PC with nvidia gamestream.


If your PC takes a hit using MSI afterburner...oh boy.

But you don't need msi afterburner, GFE has all that build in.
I don't even have it installed.
Posted on Reply
#33
Godrilla
For reference on 8/6/2026 as per PCPARTPICKER website cheapest 4090 is $1699 although I have seen the 4090 suprim liquid for $1622 at Lenovo with code extra5
4080 for $949

4070ti for
$673.20 at Amazon

7900xtx for $909
7900xt $689
currently.

quickly buy some Nvidia gpus so Nvidia's stock doesn't plummet further in a bear market that started and already 20% dip witha ViX index that hit 40 ( seen last during pandemic times)
Posted on Reply
#34
nguyen
GodrillaFor reference on 8/6/2026 as per PCPARTPICKER website cheapest 4090 is $1699 although I have seen the 4090 suprim liquid for $1622 at Lenovo with code extra5
4080 for $949

4070ti for
$673.20 at Amazon

7900xtx for $909
7900xt $689
currently.

quickly buy some Nvidia gpus so Nvidia's stock doesn't plummet further in a bear market that started and already 20% dip witha ViX index that hit 40 ( seen last during pandemic times)
Why not just buy Nvidia stock directly LOL
Posted on Reply
#35
Godrilla
nguyenWhy not just buy Nvidia stock directly LOL
You mean while they are being sued by the justice department, slowing production for 4000 series, 3060 supply drieng up, Blackwell being delayed till 2025 rumors due to design flaw in a bear market, and uncertainty in the political landscape. Yep don't diversity and go all in!
Posted on Reply
#36
RJARRRPCGP
I would hope that there's no '21-like "video-card-mageddon"! Then again, that happened during the pre-Arc days, so I suspect somebody in the video card biz, got cocky!

Even when I believe a lot of it was because of the Eth bull-run-PoW market.
Posted on Reply
#37
Macro Device
The problem is that people are in a huge rush. Synthetic rush that is. One would be perfectly fine with an "old" RTX 3080 Ti but they stock on RTX 4090 because of FOMO. Some enthusiasts buy a new GPU every time the new generation rolls out. They don't care if they only get +10% speed, they only care if it's a plus. If you can live just great without committing to this purchase then don't purchase. I could've smashed my piggy bank and gone for a 4090 but it's a bit mediocre upgrade over my 6700 XT, I'll wait for something at least 50% more substantial. And of course, I'll wait for it to be below 1500 USD.

These fake shortages are designed to breed even more FOMO. Don't buy it. GPUs are going nowhere, you'll get your sweet deal. Be patient.
Posted on Reply
#38
RJARRRPCGP
Beginner Macro DeviceI could've smashed my piggy bank and gone for a 4090
If I had a lot more money and had it in a piggy bank, I still would get no more than an RTX 4080. I consider myself lucky that I got an Arc A770 16 GB!

Also, even an RX 7800 XT would be a lot better than a 6700 XT. Even the RX 7700 XT doesn't look bad.
Posted on Reply
#39
Macro Device
RJARRRPCGPAlso, even an RX 7800 XT would be a lot better than a 6700 XT. Even the RX 7700 XT doesn't look bad.
Nah, you can barely notice these +60 percent, it's a total waste of money and effort, unless I get paid for calculating power. I refuse to upgrade until I can afford something that's AT LEAST 5 times faster than what I have.

Example: some game is a laggy & stuttery mess at 20...30 FPS. Will 7800 XT solve my problem? No, it'll be just a less laggy & stuttery mess at 30...50 FPS. Now, considering I bought something that's 5 times faster, it's 100...150 FPS which is perfectly fine. I can even enable more eye candy at this point.
Posted on Reply
#40
64K
Beginner Macro DeviceThe problem is that people are in a huge rush. Synthetic rush that is. One would be perfectly fine with an "old" RTX 3080 Ti but they stock on RTX 4090 because of FOMO. Some enthusiasts buy a new GPU every time the new generation rolls out. They don't care if they only get +10% speed, they only care if it's a plus. If you can live just great without committing to this purchase then don't purchase. I could've smashed my piggy bank and gone for a 4090 but it's a bit mediocre upgrade over my 6700 XT, I'll wait for something at least 50% more substantial. And of course, I'll wait for it to be below 1500 USD.

These fake shortages are designed to breed even more FOMO. Don't buy it. GPUs are going nowhere, you'll get your sweet deal. Be patient.
You specs say you are gaming on 4K. How in the world is a 4090 a mediocre upgrade over a 6700 XT? The 4090 is almost 3 times faster.
Posted on Reply
#41
Macro Device
64KHow in the world is a 4090 a mediocre upgrade over a 6700 XT? The 4090 is almost 3 times faster.
You answered your own question. For it to be good it has to be at least 5.
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