Wednesday, March 5th 2025
ASUS Reveals Day 1 Pricing for TUF Gaming RTX 5070 OC Edition: $740 in North America
ASUS has taken the unusual step of formally announcing day one availability of its brand-new offerings—in TUF Gaming and PRIME forms—to the NVIDIA subreddit community. Today (March 5) marks the retail rollout of AIB-built GeForce RTX 5070 graphics cards—unfortunately, NVIDIA Founders Edition enthusiasts will have to wait a little longer for a now delayed launch. VideoCardz has called out ASUS on a number of occasions over the past month and a half, regarding alleged GeForce RTX 50-series "price manipulation" practices. In their latest bit of company coverage, the publication concedes that ASUS representatives are doing a better job in communicating launch day circumstances to its target audience. In contrast, other board partners have (reportedly) not reached out to the hardware gaming community.
The ASUS_MKTLeeM account has produced a useful "Day 1 Pricing and Availability in US and CA" buying guide for TUF Gaming GeForce RTX 5070 OC Edition ($739.99 USD) and ASUS Prime GeForce RTX 5070 models (standard: $549.99, OC: $699.99). The company rep disclosed the outlook for this opening salvo: "we expect that most, if not all of these will be available at 6am PST for the US. Of course, things happen sometimes; and a particular e-tailer or retailer may have a website issue or may be pending for stock to reach them. Feel free to ask later in the day and we can track this down...For Canada, I do not have confirmation on which stores will have Day 1 stock at this time, unfortunately. If I receive confirmation before the end of the day I will update it." They noted that Best Buy Canada may experience delayed shipments (1-3 weeks) of TUF Gaming RTX 5070 OC Edition stock. Unfortunately, higher-end options are not releasing alongside "cheaper" brethren parts—MKTLeeM stated: "the ROG Strix cards will not be available Day 1. There is currently no ETA for when these cards will be available, but we will update the post and/or the availability post in the comments when we have an update." Press outlets have highlighted the apparent limited range of ASUS launch day models. Interestingly, the TUF Gaming RTX 5070 (non-OC) option was not included in MKTLeeM's subreddit thread.
ASUS US pricing for "Day 1" SKUs:
Sources:
NVIDIA Subreddit #1, VideoCardz, NVIDIA Subreddit #2
The ASUS_MKTLeeM account has produced a useful "Day 1 Pricing and Availability in US and CA" buying guide for TUF Gaming GeForce RTX 5070 OC Edition ($739.99 USD) and ASUS Prime GeForce RTX 5070 models (standard: $549.99, OC: $699.99). The company rep disclosed the outlook for this opening salvo: "we expect that most, if not all of these will be available at 6am PST for the US. Of course, things happen sometimes; and a particular e-tailer or retailer may have a website issue or may be pending for stock to reach them. Feel free to ask later in the day and we can track this down...For Canada, I do not have confirmation on which stores will have Day 1 stock at this time, unfortunately. If I receive confirmation before the end of the day I will update it." They noted that Best Buy Canada may experience delayed shipments (1-3 weeks) of TUF Gaming RTX 5070 OC Edition stock. Unfortunately, higher-end options are not releasing alongside "cheaper" brethren parts—MKTLeeM stated: "the ROG Strix cards will not be available Day 1. There is currently no ETA for when these cards will be available, but we will update the post and/or the availability post in the comments when we have an update." Press outlets have highlighted the apparent limited range of ASUS launch day models. Interestingly, the TUF Gaming RTX 5070 (non-OC) option was not included in MKTLeeM's subreddit thread.
- PRIME GeForce RTX 5070 - $549.99
- PRIME GeForce RTX 5070 OC Edition - $699.99
- TUF Gaming GeForce RTX 5070 OC Edition - $739.99
6 Comments on ASUS Reveals Day 1 Pricing for TUF Gaming RTX 5070 OC Edition: $740 in North America
That's too much even for this slop. It's currently the most expensive 5070 on newegg at $739 and the stock is MIA.
Is it a placeholder price? I doubt it. They don't care. It's obvious what's happening and I need to get out of newegg.