Processors in EU Retail Channel Could Lose "Unnecessary Packaging," Possibly even Stock Coolers
The EU could influence the mobile phone industry to ditch bundling wall chargers with their phones, and got them to standardize the USB-C connector, with the goal of minimizing the number of wall chargers people would have to own, which could last years, spanning many phones. It even got Apple to ditch its proprietary Lightning connector in favor of USB-C. The European Commission could be turning its attention to the way products such as desktop PC processors are sold in the retail channel. In the OEM channel, things are golden—processors are sold by the 1,000 units in trays that aren't all that different from the way eggs are sold to restaurants. In the retail channel, these processors put on elaborate packaging material that includes boxes that are about 20 times the size of the processor itself, and include stock cooling solutions that can run the processors at stock settings.
This could change, as the EU's Packaging and Packaging Waste Regulation (PPWR) came into effect on February 11, 2025. This regulation gives manufacturers an 18-month grace period for compliance, and it affects desktop processor packaging in the retail channel. The first casualty will be special edition or flagship SKUs that come with swanky acrylic packaging, like Intel's large dodecahedron that shipped with the Core i9-9900K. Intel has already made the switch, and its current flagship, the Core Ultra 9 285K, comes in much simpler paperboard boxes. AMD's flagship processors also comply, as they come in compact paperboard boxes even for the top Ryzen 9 9950X. Then there's the issue of stock CPU coolers included in these boxes, at least for the 65 W processor models.
This could change, as the EU's Packaging and Packaging Waste Regulation (PPWR) came into effect on February 11, 2025. This regulation gives manufacturers an 18-month grace period for compliance, and it affects desktop processor packaging in the retail channel. The first casualty will be special edition or flagship SKUs that come with swanky acrylic packaging, like Intel's large dodecahedron that shipped with the Core i9-9900K. Intel has already made the switch, and its current flagship, the Core Ultra 9 285K, comes in much simpler paperboard boxes. AMD's flagship processors also comply, as they come in compact paperboard boxes even for the top Ryzen 9 9950X. Then there's the issue of stock CPU coolers included in these boxes, at least for the 65 W processor models.