Tuesday, September 20th 2022

NVIDIA Project Beyond GTC Keynote Address: Expect the Expected (RTX 4090)

NVIDIA just kicked off the GTC Autumn 2022 Keynote address that culminates in Project Beyond, the company's launch vehicle for its next-generation GeForce RTX 40-series graphics cards based on the "Ada" architecture. These are expected to nearly double the performance over the present generation, ushering in a new era of photo-real graphics as we inch closer to the metaverse. NVIDIA CEO Jensen Huang is expected to take center-stage to launch these cards.

15:00 UTC: The show is on the road.
15:00 UTC: AI remains the center focus, including how it plays with gaming.

15:01 UTC: Racer X is a real-time interactive tech demo. Coming soon.
15:02 UTC: Future games will be simulations, not pre-baked- Jensen Huang
15:03 UTC: This is seriously good stuff (RacerX). It runs on a single GPU, in real-time, uses RTX Neural Rendering
15:05 UTC: Ada Lovelace is a huge GPU
15:06 UTC: 76 billion transistors, over 18,000 shaders. 76 billion transistors, Micron GDDR6X memory. Shader execution reordering is major innovation, as big as out-of-order execution for CPUs, gains up to 25% in-game performance. Ada built on TSMC 4 nm, using 4N, a custom process designed in together with NVIDIA.

There's a new streaming multiprocessor design, with a total of 90 TFLOPS. Power efficiency is doubled over Ampere.
Ray Tracing is on the third generation now, with 200 RT TFLOPS and twice the triangle intersection speed.
Deep Learning AI uses 4th gen Tensor Cores, 1400 TFLOPS, "Optical Flow Accelerator"
15:07 UTC: Shader Execution Reordering similar to the one we saw with Intel Xe-HPG
15:08 UTC: Several new hardware-accelerated ray tracing innovations with 3rd gen RTX.
15:09 UTC: DLSS 3 is announced. It brings with it several new innovations, including temporal components, and Reflex latency optimizations. Generates new frames without involving the graphics pipeline.
15:11 UTC: Cyberpunk 2077 to get DLSS 3 and SER. 16 times increase in effective performance using DLSS 3 vs. DLSS 1. MS Flight Simulator to get DLSS 3 support
15:13 UTC: Portal RTX, a remaster just like Quake II RTX, available from November, created with Omniverse RTX Remix.
15:14 UTC: Ada offers a giant leap in total performance. Everything has been increased 40 -> 90 TFLOPS shader, 78 -> 200 TFLOPS RTX, 126 -> 300 TFLOPS OFA, 320 -> 1400 TFLOPS Tensor.
15:17 UTC: Power efficiency is more than doubled, but power goes up to 450 W now.
15:18 UTC: GeForce RTX 4090 will be available on October 12, priced at $1600. It comes with 24 GB GDDR6X and is 2-4x faster than RTX 3090 Ti.
15:18 UTC: RTX 4080 is available in two versions, 16 GB and 12 GB. The 16 GB version starts at $1200, the 12 GB at $900. 2-4x faster than RTX 3080 Ti.
15:19 UTC: New pricing for RTX 30-series, "for mainstream gamers", RTX 40-series "for enthusiasts".
15:19 UTC: "Ada is a quantum leap for gamers"—improved ray tracing, shader execution reordering, DLSS 3.
15:20 UTC: Updates to Omniverse

15:26 UTC: Racer X demo was built by a few dozen artists in just 3 months.
15:31 UTC: Digital twins would play a vital sole in product development and lifecycle maintenence.
15:31 UTC: Over 150 connectors to Omniverse.
15:33 UTC: GDN (graphics delivery network) is the new CDN. Graphics rendering over the Internet will be as big in the future as streaming video is today.
15:37 UTC: Omniverse Cloud, a planetary-scale GDN
15:37 UTC: THOR SuperChip for automotive applications.

15:41 UTC: NVIDIA next-generation Drive
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333 Comments on NVIDIA Project Beyond GTC Keynote Address: Expect the Expected (RTX 4090)

#126
rv8000
cvaldesApple does this every year with their new iOS release: certain features on run on the newly released handsets. They're called iPhones. Have you heard of them?

Apple seems to have survived using their feature release strategy.

Also, it's not an investment. It's an expense. Investments are things like Class B shares of Berkshire-Hathaway or 10-year Treasury bonds.
I wouldn’t say that’s the best comparison. Phones do a lot more than just play video games.

iPhones aren’t cheap for sure, but apple isn’t increasing the price 2x and dropping the performance tier of its products like NVIDIA is every generation.

I don’t like defending apple, but my 12 pro max works perfectly fine with iOS 16. Not sure why someone would need the newest model outside of having money to burn or wanting the new camera that comes with each iteration.
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#127
Valantar
I'm honestly surprised by the amount of vitriol towards the 12GB 4080 here - not that I don't think it looks terrible too, but I wasn't expecting so many people to agree with me or even go further. Makes me wonder if Nvidia is actually going to manage to hurt themselves this time around, or if they'll still be carried forward by their massive mindshare advantage.

November 3rd will be interesting - fingers crossed for a hard launch or as close to it as the GPU industry can get.
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#128
ModEl4
Pricing is so disappointing that when Jensen presented 4080 I closed the video after a while rofl.
I really can't remember to have closed the video feed so early when in the middle of a new gen announcement (except if I was tired from work)
4090 is slightly higher (6-7%) so slightly disappointing but 4080 16GB & 12GB pricing is atrocious.
The technology is good, I posted a few days earlier about the possibility Ada to have frame interpolation, that's huge.
But the general performance claims are misleading.
Even if 4090 is 2X on average faster than 3090Ti in raster like Jensen said, 4080 16GB shouldn't be more than 1.55X faster than 3080Ti in raster (and 4080 12GB shouldn't be more than 1.27X faster than 3080Ti) and I bet the real numbers will be around 10% slower than that regarding classic raster performance.
In future games that support DLSS 3.0, Navi 31 won't hold a candle, but we live in the present and just 30 upcoming games isn't that much anyway.
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#129
mazzilla
UK prices (as usual) are stupid. £950 for 4080 12gb? £1700 for 4090? Hard, hard pass. Stuck with a 2070 Super for the past 3 years so I might get a (hopefully) bargain basement 3080 12gb and stick with that for another 3 years. Or see what the AMD lot do. I honestly cant justify to myself spending that kind of money, as much as I would like to.
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#130
GerKNG
cvaldesI really think it's ill advised to pass judgment on new PC hardware (that hasn't been reviewed) simply based on the nomenclature/model number pattern. Especially since NVIDIA has frequently changed how they use these model numbers.

A wiser approach would be to wait for third-party PC reviewers to assess performance and then decide yourself on the value proposition that each product has in your market.

I've only visited Germany as a tourist so I don't know if residents have different ideas about how to buy things there. But that would seem to be a more sensible strategy than to look at a model number on a box.

At least here in the USA, Joe Consumer will heavily lean toward whatever is cheaper. Today's cards aren't mass market models though. Joe Consumer buys Toyota Celicas not Mercedes-Benz S600 or whatever.
i would consider myself an enthusiast.
if there is something faster than is not just an actual scam (like a 3090 Ti that costs 1000€ more for like 10% more performance) i will buy it.
but what they try to sell here as a 4080 12GB is just a 4070. there is a ~25% difference between both cards and they carry the same name.
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#131
potsdaman
So all the stuff was shared with DLSS in the performance or super performance mode,you can check it on the nvidia.com,so not impressive .Not mentioned that 3xxx are using dlss.
Posted on Reply
#132
dir_d
GerKNGi would consider myself an enthusiast.
if there is something faster than is not just an actual scam (like a 3090 Ti that costs 1000€ more for like 10% more performance) i will buy it.
but what they try to sell here as a 4080 12GB is just a 4070. there is a ~25% difference between both cards and they carry the same name.
Dont forget the $300 dollar price difference too.
Posted on Reply
#133
ModEl4
ValantarI'm honestly surprised by the amount of vitriol towards the 12GB 4080 here - not that I don't think it looks terrible too, but I wasn't expecting so many people to agree with me or even go further. Makes me wonder if Nvidia is actually going to manage to hurt themselves this time around, or if they'll still be carried forward by their massive mindshare advantage.

November 3rd will be interesting - fingers crossed for a hard launch or as close to it as the GPU industry can get.
You wouldn't find me bet against Jensen in the past, but I think something is starting to change, it was better to delay a bit and launch one month later trying to sell the 24GB Ampere models first and just launch 12th of December the 4080 16GB at $999 and the 12GB model at $799 and everything would be fine, the increases would be within limits of acceptability imo if you take account performance, feature set and the current economic situation.
Posted on Reply
#134
neatfeatguy
potsdamanSo all the stuff was shared with DLSS in the performance or super performance mode,you can check it on the nvidia.com,so not impressive .
I saw those graphs on the techspot article about the 40x0 series from Nvidia.

Under the graphs it tells you that the 40 series is using DLSS performance mode. It doesn't make any mention if the 3080Ti or 3090Ti are using DLSS, at least to my understanding.

Be mindful of the marketing BS these companies do to spin things in a positive light. I'll hold my final judgment for reviews.
Posted on Reply
#135
64K
ValantarI'm honestly surprised by the amount of vitriol towards the 12GB 4080 here - not that I don't think it looks terrible too, but I wasn't expecting so many people to agree with me or even go further. Makes me wonder if Nvidia is actually going to manage to hurt themselves this time around, or if they'll still be carried forward by their massive mindshare advantage.

November 3rd will be interesting - fingers crossed for a hard launch or as close to it as the GPU industry can get.
I don't have any problem with the "4080" 12GB. I have a problem with it being marketed as a damn 4080. This is not a xx80 GPU. No anger directed at you friend.

No, this latest crap-on-the-customers move by Huang isn't going to hurt Nvidia very much. The legions of Nvidia fans will do what they always have done. Dismiss what Huang is doing entirely or trivialize it.
Posted on Reply
#136
potsdaman
neatfeatguyI saw those graphs on the techspot article about the 40x0 series from Nvidia.

Under the graphs it tells you that the 40 series is using DLSS performance mode. It doesn't make any mention if the 3080Ti or 3090Ti are using DLSS, at least to my understanding.

Be mindful of the marketing BS these companies do to spin things in a positive light. I'll hold my final judgment for reviews.
You are right, can not put the en version of picture ,cause web page is loading only in my ru region mode.
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#137
ModEl4
---------------------------------------------------
Judt look at the size of the Aorus, it's just ridiculous!
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#138
Dyatlov A
usinameDo you know that 4080 12GB is 4070? Literraly $400 bump (80%) for one generation for xx70 card
It is more like just 4060ti. I am confused what to write in my signature about my videocard, Geforce 4080 (4060ti)?
Posted on Reply
#139
Dimitriman
This is not a launch for gamers, this is a launch for shareholders and partners. Jensen is doing the "layering on top of Ampere" just like he promised and to ensure everyone will buy up the rest of 30 series inventory because nobody can afford these cards. Only then will they possibly adjust this ridiculous pricing. I seriously hope AMD spoils this party but I don't have too much hope.
Posted on Reply
#140
AnotherReader
Dyatlov AIt is more like just 4060ti. I am confused what to write in my signature about my videocard, Geforce 4080 (4060ti)?
Yes it is closest to a 4060 Ti which means it's more than twice as expensive as its predecessor.
Posted on Reply
#141
Tek-Check
ValantarI'm honestly surprised by the amount of vitriol towards the 12GB 4080 here - not that I don't think it looks terrible too, but I wasn't expecting so many people to agree with me or even go further. Makes me wonder if Nvidia is actually going to manage to hurt themselves this time around, or if they'll still be carried forward by their massive mindshare advantage.

November 3rd will be interesting - fingers crossed for a hard launch or as close to it as the GPU industry can get.
4080 12GB looks like a marketing stunt and rebranding of 4070 to create an extra tier of high-end product with little VRAM. People are not happy with being treated as idiots, yet again. That's all to it. We have 12 GB of VRAM on 6700XT from almost two years ago.

Microsoft Flight Simulator uses almost 15 GB of VRAM in urban environements, such as NYC or London with 3D buildings, on my 6800XT, when in-game features are maxed out. Why on Earth you would give people only 12 GB of VRAM on a high-tier new product? The same argument was for 10 GB of VRAM on initial 3080.
Posted on Reply
#142
Dyatlov A
64KThat jackass Hueng is going to market a 4070 as a 4080. He's not doing this because he has to. There is only one reason he is doing this. To take advantage of the uninformed gamers and make them think they are getting a real 4080.
Yeah, for the last two years they have chooses miners instead gamers, now they even trying to fool and rub us.
Posted on Reply
#143
ARF
Tek-Check4080 12GB looks like a marketing stunt and rebranding of 4070 to create an extra tier of high-end product with little VRAM. People are not happy with being treated as idiots, yet again. That's all to it. We have 12 GB of VRAM on 6700XT from almost two years ago.

Microsoft Flight Simulator uses almost 15 GB of VRAM in urban environements, such as NYC or London with 3D buildings, on my 6800XT, when in-game features are maxed out. Why on Earth you would give people only 12 GB of VRAM on a high-tier new product? The same argument was for 10 GB of VRAM on initial 3080.
12 GB is not enough. There will be threads everywhere discussing this, in a similar way how people hated the 10 GB 3080.
Posted on Reply
#144
Tek-Check
Dyatlov AYeah, for the last two years they have chooses miners instead gamers, now they even trying to fool and rub us.
They chose those who were willing to pay inflated prices, miners or not.
Posted on Reply
#145
ARF
CallandorWoTRDNA3 for me. I don't give a flying shit about ray tracing.
For me, too. I always look for the next Radeon generation.
The question is if AMD cares about its customers or not? I mean we don't want an RX 7700 XT for $879 lol
Posted on Reply
#146
Tek-Check
ARF12 GB is not enough. There will be threads everywhere discussing this, in a similar way how people hated the 10 GB 3080.
Even 3060 had 12 GB of VRAM. Now, it's 4080. How weird is this?
Posted on Reply
#147
ARF
Tek-CheckEven 3060 had 12 GB of VRAM. Now, it's 4080. How weird is this?
It is a fake "4080". We know it's not.
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#148
wheresmycar
$1600 for 4090 - say what you want, regardless of previous Gen pricing... STILL TOO EXPENSIVE! Not that I'm interested

$1200 for 4080 - say what you want, regardless of previous Gen pricing... STILL TOO EXPENSIVE! I was interested and but I refuse to pay anything above $800 for a graphics card. Even $800 is too much IMO.

"15:19 UTC: New pricing for RTX 30-series" - I didn't see a screenshot so im assuming the trimmed pricing hasnt been confirmed yet?

If the 4080 is going for $1200, where does that leave 4070? .... $800-$900? Perhaps a new high for the **60 at $400-$500?. If these cards are x2/x3 the performance of previous Gen, i might be interested. Otherwise i'm not gonna spend my hard earned cash unwisely and grease/feed this never-ending profit-famished ravenous beast
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#149
maxfly
Ngreedia strikes again. Scalpers are going to have a heyday.
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#150
AusWolf
No mention of TDP, and the prices are a slap in the face. I don't care about omniverses, either. What a disappointment!

Portal RTX looks cool, though.
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