Monday, April 17th 2023
NVIDIA to Target $450 Price-point with GeForce RTX 4060 Ti
NVIDIA is preparing its fifth GeForce RTX 40-series "Ada" graphics card launch in May 2023, with the GeForce RTX 4060 Ti. Red Gaming Tech reports that the company could target the USD $450 price-point with this SKU, putting it $150 below the recently launched RTX 4070, and $350 below the RTX 4070 Ti. The RTX 4060 Ti is expect to nearly max-out the 5 nm "AD106" silicon, the same one that powers the RTX 4070 Laptop GPU. While the notebook chip maxes it out, featuring all 4,608 CUDA cores physically present across its 36 SM, the desktop RTX 4060 Ti will be slightly cut down, featuring 34 SM, which work out to 4,352 CUDA cores. The "AD106" silicon features a 128-bit wide memory interface, and NVIDIA is expected to use conventional 18 Gbps-rated GDDR6 memory chips. The design goal behind the RTX 4060 Ti could be to beat the previous-generation RTX 3070, and to sneak up on the RTX 3070 Ti, while offering greater energy efficiency, and new features such as DLSS 3.
Source:
Red Gaming Tech (YouTube)
237 Comments on NVIDIA to Target $450 Price-point with GeForce RTX 4060 Ti
I don't know why I'm so uptight about performance/$ for PC hardware. Perhaps because it's so objectively measurable, and therefore easier to see that you're paying more for less.
If you save 10$ every month you have 120$ in one year and 360$ in three years + your old GPU = a brand new 500$ GPU. If you save 20-30$ every month you can afford an 800-1000$. And that is ONLY if you play AAA games, as older games and E-sports work well on any 200$ GPU. You can't tell me you have to be "rich" to save 10$ a month :wtf:
PS:
Don't try to insult people or make assumptions. Instead manage your finances better ;) Exactly. Hobbies like fishing, cars or heck even Warhammer miniatures cost way more than PC gaming and upgrading a GPU every 2-3 years.
I believe NVIDIA is following a similar principle and doing a fantastic job to maintain maximum levels of efficiency in every regard.... think about it - the cards too expensive for most buyers hence two buyers pairing up and copping out $225 a piece secures a 4060 TI. John gets to play during the day and Mandy during the night. No limits either, they can both play together for maximum hours of gaming fun with john over the mouse functions and Mandy smashing the keys on the keyboard and together sharing one display. SEE THATS EFFICIENCY RIGHT THERE! Whilst everyone was busy making money, the peoples Nvidia solved our greatest problems. Now the paired gamers during intense gaming sessions can have one arm/hand free to scratch that itch, pick their noses and even comb each others hair. PROGRESS!
[TAKE MA MONAAAAYYY]
Price difference between 4060ti and 4070 msrp = $150
Double the price to upgrade from 4060ti to 4070 but no where near a doubling in performance between old and new gen. So much for performance per dollar marketing. NVIDIA will loose a few customers if they continue this reckless habit of price increases.
And gaming used to be a lot cheaper, for $1000 you could build a quality mid tier PC, for $2000 you'd have the best custom built top of the line PC, today $2000 barely buy you A graphic card, think about that!
I get that some game a shit ton and live rent free at their parents, I get that they can afford a $600 overpriced GPU, but that GPU used to cost $400, so while it isn't unaffordable, you are overpaying $200 more for the same tier GPU you used to be $200 less!
And again, anyone can afford even a $1600 dollars GPU, why buy a car when you can play racing games at home? Why buy clothes when you don't go outside and don't have a social life? Why buy food when your mommy cooks you food? Why go on a vacation when you can go to different world in games?
I can sell my car and buy a $4000 dollar PC. But I think in terms of priorities for most people having to pay more for LESS isn't worth it!
If you buy a $1000 card every 2 years, that works out to be about $42 a month. Does that seem like an astronomical, must-live-in-your-parent's-basement kind of cost to you? Unless your idea of painting is using those watercolour kits kids in elementary school use, it can easily get more expensive than that. Dirt bikes easily go over $1000. Even if you did pick up a $1000 bike, there are still maintenance costs and other associated costs (safety gear, transportation...etc.) to consider.
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Let's take an example: RTX 3070Ti 8GB versus RX 6800 16GB. Do you see any difference between 2021 (3070Ti review) and 2023 (4070 review)???
None! However, there are differences in other aspects, all in favor of the 3070Ti, because it destroys the 6800 with RT ON and almost all the games that matter have DLSS support.
RTX 3070Ti - DLSS, FSR and CUDA, NVENC, OptiX, etc. for productivity
RX 6800 - only FSR and weak OpenCL
Maybe we should look in the mirror when we say that all those who don't choose AMD are idiots. Sometimes the idiot can be found there.
AMD sells cheaper because it has many weak points. Even with slightly lower prices, it still cannot dethrone nVidia. DLLS is superior to FSR (which nVidia also benefits from) and, with RT, they are one generation behind the "greens". Strictly in gaming because the gap is much bigger in other chapters.
Also, average performance is absolutely not the same as 'stutter' and it certainly won't show you anything in terms of VRAM gaps across the entire benchmark suite where a much larger part will do fine on 8GB. You can have perfectly fine averages and still play a stuttery mess. And thát is the behaviour you get with lacking VRAM. I already saw this on my GTX 1080 with ultra textures on TW WH3. No FPS difference, or 1-2 FPS at most, between Ultra and High, but High would run stutter free and Ultra was horrible to play with.
I'll take actual in-game experiences over looking at average FPS bar charts, but thanks for the input ;) Its pretty tone deaf though because you're seeing and hearing the noise about problems on 8GB everywhere lately. The above explains why, and its the whole reason I had to retire the 1080. In battles, TW WH3 would still run at 40+ FPS... but not stutter free. That's the 8GB with a graphics core of 2016 and almost identical bandwidth as a 4070. The 3070ti has twice the processing power and a mere 100GB/s on top.
Its too obvious, I'm not even sure what you're trying to talk about here. The only thing you just underlined is that your hands on experience is either extremely limited, or zero, or you work your way around limitations that do not have to exist if you simply had enough VRAM. Downplaying the issue isn't exactly improving your credibility at this point. In 2021 Ampere release 8-10GB could still have some benefit of the doubt if you were naive, but in 2023... That's joker territory.
The thing that makes it so much more important to future proof on VRAM a little bit these days is that raster perf is stalling gen to gen, and you need to look upwards in the stack to keep pushing performance forward if you upgrade. So, you'll be spending MORE on any upgrade anywhere in the stack, which ultimately tells me to upgrade less often. Which means, the GPU had better last longer than it used to. 4-6 year upgrade cadence is perfectly valid and has been for many years now.
The given example I think was clear: even after two years this surplus of vRAM did not increase the performance of AMD graphics cards.
What will it be in 2025? One thing is certain: the graphics cards of 2020-2021 will be far from reality regardless of how much vRAM they have. For the owner of the AMD graphics card from 2020-2021 there is a hope: wait a decade, maybe the miracle of a 1% boost will appear.
The games in the image run much better than at the time of purchase. Some have received updates for optimization, some for RT, and some only support DLSS, not FSR. I'm not complaining, everything is going smoothly.
You've got a range of games over there that date back to 2021 and prior, none of this is 2023, or even 2022 content ;) Enjoy the dream, while it lasts.
Cyberpunk: 2020
CoD MW: 2019
Far Cry 6: 2021
Exodus: 2019...
:roll::roll:
There is a real term for this psychology, it is called cognitive dissonance. I'd reflect on that tbh. I'm not saying this to pester you, its a real thing that's useful to realize.
But definitely, definitely, NOT callous 450$. Not in a million years.
Sellers will always sell for as much as they can, buyers will buy for as low as they can, in turn. If Nvidia can move 4060Tis@$450, that's what the market says it's the fair price.
It's still well outside my comfort zone and I will not congratulate anyone for charging that much for a video card. But I will not call a price unfair just because I don't like it.
Ignoring the wider economic picture of exchange rates, legislation changes, labour costs, foundry costs, and manufacturing costs between 2012 when the 560Ti was launched and today, and adjusting for inflation alone, that $250 in 2011 is $340 today.
That means that $340 is the absolute minimum it could possibly launch at, and I cherry-picked the best-value x60-class card in two decades of Nvidia to reach that number.
There is no way in hell the 4060Ti is going to be that cheap at launch MSRP, because like I said, that's ignoring so many other things that have impacted costs in the last year. It also ignores the fact that the cherry-picked 560Ti I used to reach that $340 figure (in today's money) was underpriced because of stiff competition from AMD at $239 (HD6870) with the older HD6950 being a wholly superior card and also getting an official price-cut to $259 when the 560Ti was announced.
Nvidia wouldn't have sold the 560Ti at $249 if they had any choice in the matter - that's the benefit (for us) of healthy competition in the market and why we sorely need AMD and Intel to hurry up with their competing cards yesterday! Expecting the 4060Ti to launch at $339 next month would only be reasonable if the global economic balance magically reverted to 2011 levels overnight, TSMC suddenly had spare capacity and serious competition from other foundries, and there were existing ~$340 GPUs already selling in the market that offered equivalent performance and feature set to the 4060Ti. Obviously, NONE of those things are true, so $339 isn't going to happen. I'd stake my job on it.
Remember when the x60 series was on the same level as previous gen x80 series?
Imagine a 4060 with the same performance of a 3080 and for $300.
Edit: Nevermind, looked it up. Sometimes it was, sometimes it wasn't. But that was back in the days when we didn't have Ti variations for everything and performance wasn't spread all the way to the x90 abominations we have today.
RTX 3060 Ti vs RTX 2080
RTX 2060 vs GTX 1080
GTX 1060 vs GTX 980