Wednesday, July 26th 2023
Apple's 15-inch MacBook Air Unit Sales Reportedly Lower than Expected
Apple introduced its 15‑inch MacBook Air at June's WWDC23 event—the giant multinational technology had taken feedback from its customer base, and followed through by rolling out a larger version of the existing M2-based 13-inch model. That appeasement could be a wasted effort, given the latest rumors emerging from Asia. DigiTimes has gathered information from sources within Apple's supply chain—they claim that "the 15-inch MacBook Air...reportedly didn't meet customer demand expectations. There are even calls for the supply chain to put shipments on hold."
The 15-inch MacBook Air's shipment volume for July is reportedly 50% short of the company's original projection, with a broad downturn in the global notebook market factoring in as a reason for sluggish sales. The model's $1299 starting price appears to be quite reasonable at first glance, but the entry point only gives you a spec consisting of non-upgradable 8 GB (unified) RAM and 256 GB solid state storage. A discerning buyer is semi-forced to shell out closer to $2000 for a more competitive configuration, comparable to the closest Window 11 slimline laptops. The high asking prices, on top of a mixed reception around launch time have done the 15-inch MacBook Air few favors. Apple enthusiasts are probably saving up and waiting for the arrival of upcoming M3 chipset-equipped models. DigiTimes reckons that an "upcoming announcement" regarding a next-gen MacBook Pro is due very soon.
Sources:
Wccftech, DigiTimes Asia, Mac Rumors
The 15-inch MacBook Air's shipment volume for July is reportedly 50% short of the company's original projection, with a broad downturn in the global notebook market factoring in as a reason for sluggish sales. The model's $1299 starting price appears to be quite reasonable at first glance, but the entry point only gives you a spec consisting of non-upgradable 8 GB (unified) RAM and 256 GB solid state storage. A discerning buyer is semi-forced to shell out closer to $2000 for a more competitive configuration, comparable to the closest Window 11 slimline laptops. The high asking prices, on top of a mixed reception around launch time have done the 15-inch MacBook Air few favors. Apple enthusiasts are probably saving up and waiting for the arrival of upcoming M3 chipset-equipped models. DigiTimes reckons that an "upcoming announcement" regarding a next-gen MacBook Pro is due very soon.
20 Comments on Apple's 15-inch MacBook Air Unit Sales Reportedly Lower than Expected
Paying more for less is really catching on
8GB is probably enough for most users due to Apple’s ecosystem, but even at $1300 you can get a 13” pro, which isn’t really better in anyway, making the whole lineup confusing on the low end
There are phones that are cheaper then that and gives you just as much RAM and storage space (even more). I'd rather have an $800 phone with just as much RAM and storage space over your laptop/chromebook looking thing.
Like 64GB of ddr5 goes for 200$ and 1TB gen3 SSD for 50$
Hint: it doesn't appear to be workin guys !
Folks will run in to defend Apple here from this comment, but with all the bad crap I had happen with their stuff, they're just a shitty, overpriced hardware company with cheap products. You can't sway my opinion from this based on my experience over the years with their junk.
I'm glad their sales seem to be falling way short - maybe they might change how they do things, but I highly doubt it since they still rake in the money from other aspects of their company.
That's why I don't own anything Apple but my iPhone and my Apple TV. Yeah, I'd like to explore the world of Mac but it's shit like that that Apple pulled that makes me think otherwise.