Monday, October 16th 2023
NVIDIA Increases GeForce NOW Pricing in Canada and Europe
According to the latest NVIDIA knowledge base FAQ, the pricing structure of NVIDIA's GeForce NOW game streaming service is increasing. Applicable only to Canada and Europe, the price increases due to "increased operational costs in those areas," as NVIDIA notes. The customers paying in CAD, GBP, EUR, SEK, NOK, DKK, CZK, and PLN will experience a roughly 10-20% price increase of around one to two Euros, based on the GeForce NOW subscription level. However, there is a good chance to secure better prices for the following months, as active and new members who sign up for GeForce NOW before November 1st can lock in their memberships at the current pricing for six months before experiencing an increase.
The company notes that this also impacts membership gift card pricing adjustment, with gift cards purchased before November 1st honoring the old pricing and newly minted gift cards after November 1st getting a price increase. This change occurs across all subscription tiers, including the Priority tier for 1080p gaming at 60 FPS, the Ultimate tier for 4K experience at 120 FPS, and the Founders Ultimate tier, which increases gameplay duration from six to eight hours. You can see the updated pricing structure in the table below.
Sources:
NVIDIA FAQ, via VideoCardz
The company notes that this also impacts membership gift card pricing adjustment, with gift cards purchased before November 1st honoring the old pricing and newly minted gift cards after November 1st getting a price increase. This change occurs across all subscription tiers, including the Priority tier for 1080p gaming at 60 FPS, the Ultimate tier for 4K experience at 120 FPS, and the Founders Ultimate tier, which increases gameplay duration from six to eight hours. You can see the updated pricing structure in the table below.
33 Comments on NVIDIA Increases GeForce NOW Pricing in Canada and Europe
It is the same with many subscription models: keep prices low to gain new subscribers, once new subscriptions tail off, you have saturated the market, and therefore new profits only come from increasing prices.
As bug mentioned the target audience is wildly different.
One makes money with it (typically) and doesn't pay for it by themselves (company does it).
And probably even more important, if you don't like it you can build your own PC instead.
The vast majority of the userbase of Adobe can't do this realistically.
I agree with lemonadesoda's take here. The market is saturated and if you want to make a profit you can only increase prices.
- 8-Hour Session Length* - you can have multiple sessions, but its still impossing a limit.
- Up to 120 FPS* - As I understand, this is at 4k, but its not clear. My current setup on avg. attains 144hz @3440*1440 and above depending on the game.
- £17.99 pm - I typically own my cards for 2-3yrs, so a GFN sub would work out to £432-648. So this is technically cheaper as I dont have to worry about depreciation or trading.
- It requires an always on internet connection, even in the Uk this not guarenteed. My current BB costs me £35pm, so add that to the GFN sub the 2-3yr figure then increases to £1272-£1908.
- The months GFN does NOT include any of the games, you still have to buy these seperated on steam, gog etc.
- A lot of games are still not supported.
- I cant play ANY games that arent on the service or any of the digital stores.
- I cant play ANY local games on the service.
- I cant leverage CUDA in a lot of the applications I use.
So the £648 over 3ys, nVidia are yet again trying to F**KING normalise the lasciviously preditory prices of the 40 series cards. So while 648 is better than £1200 (new) £1000 used for a 4080, thats still beligerantly greedy. I got my 4080 used, but with trade-in of the old gpu and other kit I repaired I only paid £200 for it. So no nGreedia, I have zero f**ks to give for your cash cloud scam.And if enough fools join in, then the price will go up and people will whine about "how expensive gaming is" with 0 self awareness.
But these should be cheaper, not more expensive.
But back on topic, I never complained about my ISP or the speed I was getting. As someone else has already pointed out, go back and re-read my post chap.
Streaming video games is a lot more complicated then streaming HD video, and the latency is horrendous.In theory it sounds great, being able to rent GPU power and eliminating the need for local hotboxes.
In practice, the work of sending GPU and game commands over the internet introduces far too much latency for anything fast paced or complicated to be enjoyable. You need something like hypothetical quantum mechanics to get latency down to acceptable levels.I did, and nearly had an aneurism trying to understand it.
Try some games on Ultra with following config yourself and you will see.