Tuesday, January 21st 2025
AMD Sets March Launch Window for Radeon RX 9070 XT & 9070 Graphics Cards
AMD has finally made an official announcement regarding the much anticipated launch of RDNA 4 graphics cards. The first wave of next-generation models—Radeon RX 9070 XT and 9070 (non-XT)—are lined up for a loose "around March" release, thus conforming to recent company statements that pointed to a first quarter (of 2025) rollout. The rumor mill had Team Red strategizing a launch for later this month—potentially beating NVIDIA to the next-gen GPU punch, but "price hurdles" and other factors have allegedly contributed to a revision of tactics.
Yesterday, David McAfee—Vice President and General Manager of Ryzen and Radeon products—ended speculation with a social media post: "Radeon 9000 series hardware and software are looking great, and we are planning to have a wide assortment of cards available globally. Can't wait for gamers to get their hands on the cards when they go on sale in March!" Hardcore PC hardware enthusiasts will likely be left confused by this fresh proclamation—a steady flow of January leaks have provided evidence of Navi 48 GPU-based products sitting in retail storage facilities, unboxing of certain partner models, and insiders playtesting early samples. Industry watchdogs posit that AMD's "aggressive pricing approach" has rubbed retailers the wrong way—the extra wiggle room could be spent on negotiating wholesale costs.
Sources:
David McAfee Tweet, Tom's Hardware, Wccftech, VideoCardz
Yesterday, David McAfee—Vice President and General Manager of Ryzen and Radeon products—ended speculation with a social media post: "Radeon 9000 series hardware and software are looking great, and we are planning to have a wide assortment of cards available globally. Can't wait for gamers to get their hands on the cards when they go on sale in March!" Hardcore PC hardware enthusiasts will likely be left confused by this fresh proclamation—a steady flow of January leaks have provided evidence of Navi 48 GPU-based products sitting in retail storage facilities, unboxing of certain partner models, and insiders playtesting early samples. Industry watchdogs posit that AMD's "aggressive pricing approach" has rubbed retailers the wrong way—the extra wiggle room could be spent on negotiating wholesale costs.
116 Comments on AMD Sets March Launch Window for Radeon RX 9070 XT & 9070 Graphics Cards
1. People on the high-end prefer Nvidia,
2. High-end chips cost more time and money to develop and manufacture. Spending more on a venture with minimal to no returns doesn't make sense.
3. Discarding the high-end allows more time and resources for the development of the midrange chip, which is where money is for AMD.
Their chiplet design failed, and they have been trying even harder on much more exotic "solutions" which also fail.
That thing died:
Also who knows if the big Navi design ever existed, even if it did, a massive chiplet GPU would've been very complex and expensive to make.
I can guarrantee that there will be honest "reviewers" as well :D
It's not about selling stuff. It's about costs vs profits.
It has been repeated that the halo part sells all the rest - no halo for AMD means 0 sales, and declining market share. Accept it now !
I've said before: if the 9070 XT does well at a decent price, it'll be a winner in my books.
AMD has been "forced to exit the GPU market" for the last decade, and here they are, dominating the console GPU market that everybody conveniently forgets about for some reason.
2: i for 1 am very happy for AMD for slowly grinding their way back from shit years against Intel and Nvidia .... lol and when they do bring out a 9900xtx oh Yeeeahh
3: high-end chips cost more time and money to develop and manufacture. Spending more on a venture with minimal to no returns doesn't make sense. That is fracking crap Even a world 10% market share is worth $
Regarding your comment, YES most people will "WAIT" for the 9070 series to get released before making a GPU purchase decision. :peace:Market Share = Profit
Profit = Market Share.
What do you also get from Market Share? Positive name recognition throughout the industry. In AMD's case, they've tried the high margin play and it has backfired on them with RDNA1, RDNA2 & especially RDNA3. If they continue this route with RDN4, they will continue to lose market share. Unless they price their mid-range product appropriately. Looking at AMD's past pricing strategy, I highly doubt that L0L
A product that you've invested billions to develop, hundreds of millions to support, and only sells chips, so that AIBs, retailers and intermediaries get a slice of the profit from the final product is not "high margin", especially now. Hardware will inevitably become more expensive, and it's not because of AMD's greed, it's because silicon is simply nearing its limits, making everything more expensive, complex and inefficient. Secondly, TSMC has no competition, ASML has no competition, so there's no point grumbling. That doesn't change reality.
Some decissions are made by the peer group or reputation.
Do not worry - you can buy a sony console instead as an alternative.
I'm interested in a 9070XT on day one, but if they're not priced well, or if the TDP is ridiculous compared to a 5070, I'm out.
XT will fight with Ti and 9070 with 5070.
Priced probably at 699 for XT and 499 for 9070.
The 9070XT is expected to be in the ballpark of a 4070Ti to a 4080S depending on the situation.
So if AMD say "this will retail for $500" what really matters is how fast the 5070 is for "$549" and what the 5070's launch does to the prices of cards in the 4070 Ti to 4080S segment.
I thought this time AMD launch will be on-time, but they managed to screw this up once again