Wednesday, January 22nd 2025
Samsung Galaxy S25 Series Sets the Standard of AI Phone as a True AI companion
Samsung Electronics Co., Ltd. today announced the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25, setting a new standard towards a true AI companion with our most natural and context-aware mobile experiences ever created. Introducing multimodal AI agents, the Galaxy S25 series is the first step in Samsung's vision to change the way users interact with their phone—and with their world. A first-of-its-kind customized Snapdragon 8 Elite Mobile Platform for Galaxy chipset delivers greater on-device processing power for Galaxy AI plus superior camera range and control with Galaxy's next-gen ProVisual Engine.
"The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured," said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. "Galaxy S25 series opens the door to an AI-integrated OS that fundamentally shifts how we use technology and how we live our lives."
Our Most Intuitive and Effortless Mobile Interactions Yet
With One UI 7, the Galaxy S25 series is a true AI companion that understands the context of your needs and preferences and provides personalized AI experiences with privacy in mind at every turn. It's the starting point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.
AI agents with multimodal capabilities enable Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural. Upgrades to Google's Circle to Search make searching your phone screen more helpful, fast and contextual. Circle to Search now quickly recognizes phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.
With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.
Galaxy S25 series also represents a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Gallery or adjust the size of display fonts in Settings.
Just press and hold the side button to activate Gemini and perform seamless interaction across Samsung and Google apps, plus third-party apps such as Spotify. For example, find your favorite sports team's season schedule and add it to Samsung Calendar—with a single voice command, after long pressing the side button.
These intuitive interactions are elevated by expansions to Galaxy AI's popular tools for communication, productivity and creativity. Galaxy S25 keeps calls organized with Call Transcript and summary when connected to the internet. Writing Assist features such as summarizing content or automatically formatting notes can be enabled where text can be selected, without needing to switch between applications. Drawing Assist unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.
Hyper-personalized Experiences built with Privacy
In the era of AI, personalization goes hand-in-hand with privacy. On Galaxy S25 series, the Personal Data Engine powers personalized features by safely analyzing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief, which proactively offers suggestions accessible via Now Bar on the lock screen. All personalized data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy.
Galaxy S25 also introduces post-quantum cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves.
Because there is no privacy without holistic security, One UI 7 laid the groundwork for these innovations by introducing an extra, fortified layer of device safety designed for the age of AI and hyper-connectivity. Additional updates include an updated Auto Blocker, added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.
Galaxy's Most Powerful Performance Ever
The Galaxy S25 series is powered by the Qualcomm Snapdragon 8 Elite for Galaxy. As the most powerful processor ever customized for Galaxy, it delivers a performance boost of 40% in NPU, 37% in CPU and 30% in GPU compared to the previous generation. This power fuels the Galaxy S25 series' ability to process more AI experiences on-device without compromises, including previously cloud-based AI tasks such as Generative Edit.
Samsung and Qualcomm Technologies worked together to customize the Snapdragon 8 Elite for Galaxy. The Galaxy S25 series features advanced, efficient AI image processing with ProScaler on Galaxy S25 Ultra and S25+ to achieve a 40% improvement in image quality, while incorporating custom technology with Samsung's mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency.
Snapdragon 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, which makes for smoother and more realistic mobile gaming.
All intense device usage and AI processing runs smoothly thanks to changed heat dissipation structure with a up to 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.
Unleashing Truly Pro Creation
The Galaxy S25 series delivers ultra-detailed shots from different ranges with high resolution sensors and ProVisual Engine, setting a new standard for mobile photography. With a new 50MP ultrawide camera sensor upgraded from the previous 12MP, Galaxy S25 Ultra provides exceptional detail and vibrancy.
10-bit HDR recording is now applied as a default, offering four times richer color expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25.14 Based on its powerful processor, Galaxy S25 analyzes movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage.
Galaxy S25 also introduces a range of tools once limited to specialized software, making advanced editing available to everyone. Audio Eraser simplifies the removal of unwanted noise in videos. By isolating categories of sounds—including voices, music, wind, nature, crowd, and noise—you can control what to tone town or eliminate entirely.
For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW. Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise color grading options for more professional video production.
Portrait Studio17 has also been enhanced, allowing users to create personalized avatars with more true-to-life facial expressions. Filters is now updated with new, analog filters, delivering a film-like aesthetic for photos and videos.
Durable Design Embracing a More Circular Approach
The Galaxy S25 series builds upon Galaxy's 'Essential Design' grounded in 'Simple, Impactful and Emotive' elements. Galaxy S25 Ultra boldly refines the essence of Galaxy design as the slimmest, lightest, and most durable Galaxy Ultra device ever, with a rounded edge for a comfortable grip that complements the series' aesthetic identity.
Galaxy S25 Ultra features durable titanium and the new Corning Gorilla Armor 2, a first-of-its-kind material that is more durable than glass. It combines Corning's glass-ceramic with a proprietary anti-reflective surface treatment, helping to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance.
Every external component of Galaxy S25+ and S25 now includes at least one recycled material, as their metal frame incorporates recycled armor aluminium for the first time.
In addition, while 50% of the cobalt used in its battery is recycled, Galaxy S25 will be the first Galaxy smartphone to feature batteries made with recycled cobalt sourced from previous Galaxy devices or the batteries discarded during the manufacturing process. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of Galaxy S25.
Combined with seven generations of OS upgrades and seven years of security updates, the Galaxy S25 series ensures a reliable and optimized performance over a longer lifespan.
Availability & Offers
The Galaxy S25 series is available for pre-order starting today, January 22, at Amazon stores, Best Buy, Samsung.com, and from carriers nationwide, with general availability starting February 7. Those who reserved are eligible to apply their $50 Samsung Credit23 and save up to $1,250 with an eligible trade-in24 when pre-ordering on Samsung.com. Those who pre-order can also receive 15% off Samsung Care+ with Theft and Loss, which now includes unlimited same day $0 screen repairs.
Galaxy S25 Ultra starts at $1,299.99 with storage capacity options of 256 GB, 512 GB, and 1 TB. It is available in Titanium Silverblue, Titanium Whitesilver, Titanium Gray, and Titanium Black color options. Those who order on Samsung.com can access exclusive colors including Titanium Pinkgold, Titanium Jetblack, and Titanium Jadegreen.
Galaxy S25+ starts at $999.99 with 256 GB and 512 GB storage options. Galaxy S25 starts at $799.99 with 128 GB and 256 GB options. Both come in Navy, Icyblue, Mint, and Silver Shadow colors, as well as Samsung.com exclusive colors Blueblack, Coralred, and Pinkgold.
With the Galaxy S25 series, we're introducing the New Galaxy Club early upgrade program. Enroll for $8.33 per month for Galaxy S25 Ultra and S25+, or $6.20 per month for Galaxy S25, and you'll get the chance to upgrade to the latest Galaxy device any time after 12 months. Samsung will pay your remaining installments or offer a 50% MSRP trade-in credit towards your next upgrade. New Galaxy Club members also receive one year of Samsung Care+ (without Theft and Loss) benefits on us.
Source:
Samsung
"The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured," said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. "Galaxy S25 series opens the door to an AI-integrated OS that fundamentally shifts how we use technology and how we live our lives."
With One UI 7, the Galaxy S25 series is a true AI companion that understands the context of your needs and preferences and provides personalized AI experiences with privacy in mind at every turn. It's the starting point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.
AI agents with multimodal capabilities enable Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural. Upgrades to Google's Circle to Search make searching your phone screen more helpful, fast and contextual. Circle to Search now quickly recognizes phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.
With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.
Galaxy S25 series also represents a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Gallery or adjust the size of display fonts in Settings.
Just press and hold the side button to activate Gemini and perform seamless interaction across Samsung and Google apps, plus third-party apps such as Spotify. For example, find your favorite sports team's season schedule and add it to Samsung Calendar—with a single voice command, after long pressing the side button.
These intuitive interactions are elevated by expansions to Galaxy AI's popular tools for communication, productivity and creativity. Galaxy S25 keeps calls organized with Call Transcript and summary when connected to the internet. Writing Assist features such as summarizing content or automatically formatting notes can be enabled where text can be selected, without needing to switch between applications. Drawing Assist unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.
Hyper-personalized Experiences built with Privacy
In the era of AI, personalization goes hand-in-hand with privacy. On Galaxy S25 series, the Personal Data Engine powers personalized features by safely analyzing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief, which proactively offers suggestions accessible via Now Bar on the lock screen. All personalized data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy.
Galaxy S25 also introduces post-quantum cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves.
Because there is no privacy without holistic security, One UI 7 laid the groundwork for these innovations by introducing an extra, fortified layer of device safety designed for the age of AI and hyper-connectivity. Additional updates include an updated Auto Blocker, added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.
Galaxy's Most Powerful Performance Ever
The Galaxy S25 series is powered by the Qualcomm Snapdragon 8 Elite for Galaxy. As the most powerful processor ever customized for Galaxy, it delivers a performance boost of 40% in NPU, 37% in CPU and 30% in GPU compared to the previous generation. This power fuels the Galaxy S25 series' ability to process more AI experiences on-device without compromises, including previously cloud-based AI tasks such as Generative Edit.
Samsung and Qualcomm Technologies worked together to customize the Snapdragon 8 Elite for Galaxy. The Galaxy S25 series features advanced, efficient AI image processing with ProScaler on Galaxy S25 Ultra and S25+ to achieve a 40% improvement in image quality, while incorporating custom technology with Samsung's mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency.
Snapdragon 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, which makes for smoother and more realistic mobile gaming.
All intense device usage and AI processing runs smoothly thanks to changed heat dissipation structure with a up to 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.
Unleashing Truly Pro Creation
The Galaxy S25 series delivers ultra-detailed shots from different ranges with high resolution sensors and ProVisual Engine, setting a new standard for mobile photography. With a new 50MP ultrawide camera sensor upgraded from the previous 12MP, Galaxy S25 Ultra provides exceptional detail and vibrancy.
10-bit HDR recording is now applied as a default, offering four times richer color expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25.14 Based on its powerful processor, Galaxy S25 analyzes movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage.
Galaxy S25 also introduces a range of tools once limited to specialized software, making advanced editing available to everyone. Audio Eraser simplifies the removal of unwanted noise in videos. By isolating categories of sounds—including voices, music, wind, nature, crowd, and noise—you can control what to tone town or eliminate entirely.
For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW. Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise color grading options for more professional video production.
Portrait Studio17 has also been enhanced, allowing users to create personalized avatars with more true-to-life facial expressions. Filters is now updated with new, analog filters, delivering a film-like aesthetic for photos and videos.
Durable Design Embracing a More Circular Approach
The Galaxy S25 series builds upon Galaxy's 'Essential Design' grounded in 'Simple, Impactful and Emotive' elements. Galaxy S25 Ultra boldly refines the essence of Galaxy design as the slimmest, lightest, and most durable Galaxy Ultra device ever, with a rounded edge for a comfortable grip that complements the series' aesthetic identity.
Galaxy S25 Ultra features durable titanium and the new Corning Gorilla Armor 2, a first-of-its-kind material that is more durable than glass. It combines Corning's glass-ceramic with a proprietary anti-reflective surface treatment, helping to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance.
Every external component of Galaxy S25+ and S25 now includes at least one recycled material, as their metal frame incorporates recycled armor aluminium for the first time.
In addition, while 50% of the cobalt used in its battery is recycled, Galaxy S25 will be the first Galaxy smartphone to feature batteries made with recycled cobalt sourced from previous Galaxy devices or the batteries discarded during the manufacturing process. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of Galaxy S25.
Combined with seven generations of OS upgrades and seven years of security updates, the Galaxy S25 series ensures a reliable and optimized performance over a longer lifespan.
Availability & Offers
The Galaxy S25 series is available for pre-order starting today, January 22, at Amazon stores, Best Buy, Samsung.com, and from carriers nationwide, with general availability starting February 7. Those who reserved are eligible to apply their $50 Samsung Credit23 and save up to $1,250 with an eligible trade-in24 when pre-ordering on Samsung.com. Those who pre-order can also receive 15% off Samsung Care+ with Theft and Loss, which now includes unlimited same day $0 screen repairs.
Galaxy S25 Ultra starts at $1,299.99 with storage capacity options of 256 GB, 512 GB, and 1 TB. It is available in Titanium Silverblue, Titanium Whitesilver, Titanium Gray, and Titanium Black color options. Those who order on Samsung.com can access exclusive colors including Titanium Pinkgold, Titanium Jetblack, and Titanium Jadegreen.
Galaxy S25+ starts at $999.99 with 256 GB and 512 GB storage options. Galaxy S25 starts at $799.99 with 128 GB and 256 GB options. Both come in Navy, Icyblue, Mint, and Silver Shadow colors, as well as Samsung.com exclusive colors Blueblack, Coralred, and Pinkgold.
With the Galaxy S25 series, we're introducing the New Galaxy Club early upgrade program. Enroll for $8.33 per month for Galaxy S25 Ultra and S25+, or $6.20 per month for Galaxy S25, and you'll get the chance to upgrade to the latest Galaxy device any time after 12 months. Samsung will pay your remaining installments or offer a 50% MSRP trade-in credit towards your next upgrade. New Galaxy Club members also receive one year of Samsung Care+ (without Theft and Loss) benefits on us.
28 Comments on Samsung Galaxy S25 Series Sets the Standard of AI Phone as a True AI companion
Also, my Unicorn Beetle case that I've had on the phone since I got it, the buttons on the case have been breaking off. I've had to resort to working on getting them back in just the correct spot so they make contact with the phone buttons and then dabbing super glue with a toothpick around the case buttons to get them held back into place.
I'm fighting a losing battle here. I've been eyeing a S24 or S24+. I'll probably try to get a S24+ since it has a larger battery and comes with 256GB storage instead of the 128 the S24 has, but if you want to spend an extra $100 you can upgrade to 256GB on the S24. But that kind of defeats the purpose of the S24 vs the S24+ because at that point you're paying almost the same price as the S24+ for a lesser phone.
I've zero interest in the "AI" crap these companies are pushing. I'd rather pay less for a previous phone over paying top dollar for a current model that doesn't offer anything new.
Oh, and don't get me started on kitchen appliances.