Wednesday, March 19th 2025

ASUS ROG Crosshair X870E Extreme Motherboard Listings Appear in Europe, Leaks Suggest €1200+ Price Point

by
T0@st
 Discuss (13 Comments)
At CES 2025, ASUS unveiled their elite-tier ROG Crosshair X870E Apex motherboard design. Additionally, early January press material teased another top contender: "ROG Crosshair X870E Extreme is also waiting in the wings, with details to be shared on the way to its expected release in the first quarter (of 2025)." As reported by VideoCardz, the Taiwanese manufacturer seems to be readying its mysterious ultra-premium model for an imminent launch. Last week, HWiNFO v8.23-5685 Beta release notes turned up—revealing the existence of "enhanced sensor monitoring on ASUS ROG Crosshair X870E Extreme." Concurrently, a smattering of retail/e-tail listings have turned up in Europe. The lowest observed asking price (including VAT) was €1202.80, courtesy of Max ICT's (Netherlands) premature publishing of a product page.

Hopping across the Atlantic, industry watchdogs noted that Newegg was demanding a cool $749 for ASUS ROG Crosshair X870E Apex pre-orders. Potential European customers will likely be greeted by a ~€827 (inc. VAT) price point. Since January, the Republic of Gamers marketing team has kept quiet on the X870E Extreme front. Their fancily-appointed board is still an unknown quantity in many regards; recent retail leaks lack technical information and visual representation. As noted by VideoCardz, time is running out for a Q1 2025 launch. As we head into April, Q2 looms in the near distance.
Sources: VideoCardz, Tom's Hardware (ROG Crosshair X870E Apex), HWiNFO Forum

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13 Comments on ASUS ROG Crosshair X870E Extreme Motherboard Listings Appear in Europe, Leaks Suggest €1200+ Price Point

#1
halcyon
Can somebody in the business explain what is the point of these ultra-high-end motherboards? Is it a technology test platform to see how far things can be tested, what it costs and what are the benefits (if any)? I doubt they move a lot of units at these prices. All the development on the board, inc. future BIOS update support... I wonder what the point is.
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#2
Dristun
halcyonCan somebody in the business explain what is the point of these ultra-high-end motherboards? Is it a technology test platform to see how far things can be tested, what it costs and what are the benefits (if any)? I doubt they move a lot of units at these prices. All the development on the board, inc. future BIOS update support... I wonder what the point is.
Not in the business but my best guess is that these are so high-margin that the math still checks out. I mean, a $500 board already doesn't have a x2.5 BOM+Assembly cost compared to something that costs $200, so great money machine there, and these ones are around a $1000. They're making crazy money on each one, while the BIOS and its features are more or less the same across all the high-end boards.
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#3
Kn0xxPT
halcyonCan somebody in the business explain what is the point of these ultra-high-end motherboards? Is it a technology test platform to see how far things can be tested, what it costs and what are the benefits (if any)? I doubt they move a lot of units at these prices. All the development on the board, inc. future BIOS update support... I wonder what the point is.
Most likely, price point market test ...
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#4
N3utro
halcyonCan somebody in the business explain what is the point of these ultra-high-end motherboards? Is it a technology test platform to see how far things can be tested, what it costs and what are the benefits (if any)? I doubt they move a lot of units at these prices. All the development on the board, inc. future BIOS update support... I wonder what the point is.
It's something extreme overclockers use to break world records under liquid nitrogen. It has little use for mortals like us.
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#5
danc
Does not make sense to buy, AM5 CPU are limited to 28 lanes of PCIE5. X870E further limits it to 24 lanes of PCIE5 and 4 lanes of PCIE4.

€1202.80 SRP should only be for HEDT boards with >64 lanes of PCIE5
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#6
_roman_
Don't they hand out such boards for 0€ to reviewers, "influencers" and "overclockers" which are well known?

I always wonder if these overclocking results on such boards can be achieved with reasonable priced boards. This applies for NVME tests, DRAM tests and similar tests on such boards.
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#7
close
halcyonCan somebody in the business explain what is the point of these ultra-high-end motherboards? Is it a technology test platform to see how far things can be tested, what it costs and what are the benefits (if any)? I doubt they move a lot of units at these prices. All the development on the board, inc. future BIOS update support... I wonder what the point is.
It's the flag ship. It's there to have the brand name on the most ridiculously over-engineered or feature packed product, at luxury prices. It keeps the brand name in people's conversations and minds.

People who *need* and can use these at full potential get them for free, again because the reviews and OC records keep the brand in people's minds as a top end brand.

For the regular *buyer* it's basically a penis prosthetic, just to show they can afford it. They're certainly not making full use of the feature set compared to a "normal" high-end motherboard.
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#8
Gmr_Chick
N3utroIt's something extreme overclockers use to break world records under liquid nitrogen. It has little use for mortals like us.
Can't argue with that. Still, stuff like this gets me excited. I like high-end stuff even though I know I can't afford it or make the most use out of it.
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#9
freeagent
This is for overclockers, not Joe hardcore gamer.
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#10
Niceumemu
halcyonCan somebody in the business explain what is the point of these ultra-high-end motherboards? Is it a technology test platform to see how far things can be tested, what it costs and what are the benefits (if any)? I doubt they move a lot of units at these prices. All the development on the board, inc. future BIOS update support... I wonder what the point is.
Adding to the other replies already made, I'm sure these boards actually sell in decent quantities because there are a lot of people who have a lot of inheritance/"influencer" money that aren't smart with it and just like to buy the most expensive thing

I also doubt the extra development put into these boards is actually that many extra man hours versus their other offerings so the actual material and R&D costs aren't much more while being able to get an extra 1000% profit
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#11
Chaitanya
Both Godlike and Extreme make the Gigabytes "flagship" offering for X800 series look like a great value for money.
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#13
Gigaherz
halcyonCan somebody in the business explain what is the point of these ultra-high-end motherboards? Is it a technology test platform to see how far things can be tested, what it costs and what are the benefits (if any)? I doubt they move a lot of units at these prices. All the development on the board, inc. future BIOS update support... I wonder what the point is.
Extreme OC. Aimed to be the no compromises best boards of the plattforms and go to options years after EOL. I have 20+ Rogboards on hand simply to have access to every feature and Hardware that each platform since lga 775 had. These boards will still be used 20years from now among enthousiasts.
_roman_I always wonder if these overclocking results on such boards can be achieved with reasonable priced boards. This applies for NVME tests, DRAM tests and similar tests on such boards.
It helps alot to have features for subzero behavior to avoid coldbugs etc and allow better probing. Can be simple as a hole in the back of the Socket or like a slow mode option. Also Rog connect is nice for people that bother using it. Tbf the good results are depending on the performance components themselves, tho you would not want to reset your bios by removing battery like 40 times in a row because that takes forever and no probes causes more guesswork as does a wonky vrm cause instability. You want short iteration cycles when OCing so you get more trys before a competition ends.
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