Intel as part of its IFA Berlin client-segment presentation resorted to some very juvenile marketing tactics, inviting criticism from noted PC enthusiast Der8auer. Intel scampered to reclaim its market position in the PC gaming space with the announcement of the Core i9-9900KS 8-core processor, which armed with a 5.00 GHz all-core Turbo Boost frequency, is expected to cement the company's gaming performance leadership. The company didn't leave it at that, and went on to attack AMD's creator performance leadership.

Der8auer observed something curious about a few slides in particular that Intel used to discredit AMD's high-end desktop processors, relating to its Creator performance as tested in Maxon Cinema 4D's benchmark program, Cinebench. Intel claimed that AMD cannot use Cinebench data to represent "real-world" performance as "only 0.22 percent" of users polled by Intel's "Software Improvement Program" respondents use Maxon Cinema 4D. And who are these respondents? Close to 11 million of them, _all_ of whom are notebook and tablet users, and a majority of whom have Software Improvement Program part of OEM bloatware. This, according to Der8auer, is fundamentally dishonest on Intel's part as Maxon Cinema 4D is less likely to be used on portable computers, and more likely on premium desktops or HEDTs. You can watch Der8auer's vlog here (English) or here (German).The complete slide-deck follows.

Intel's panic response to the 3rd generation Ryzen processor series, the Core i9-9900KS, will be generally available in October. The company will extensively market it as the best processor money can buy for gaming, and the specs to support that claim are formidable - 8-core/16-thread, with an all-core Turbo Boost frequency of 5.00 GHz. Intel will also actively publicize the growing clamor against real-world boost frequencies of 3rd gen Ryzen processors falling short of what's advertised, as detailed in the slide below. "5 GHz means 5 GHz" could be a prominent catchphrase of the chip's marketing, highlighting the all-core boost clocks. This chip is based on the existing 14 nm++ "Coffee Lake Refresh" silicon, but is likely its topmost bin.

Intel didn't, however, specify the TDP or pricing of the processor. The TDP is bound to be higher than that of the i9-9900K, as it would take a lot more power to sustain 5.00 GHz across all 8 cores. Intel may also try to retake the $499 price-point. The company may time the launch of this chip to closely follow AMD's flagship Ryzen 9 3950X 16-core/32-thread processor launch, which is due later this month. Intel's performance numbers for the i9-9900KS focus squarely on gaming and applications relevant to home users or PC enthusiasts. The i9-9900KS ships in a similar-looking acrylic case as the i9-9900K, with "Special Edition" branding on the front face. The retail package continues to lack a cooling solution.

TP-Link, a leading global provider of consumer and business networking products, today announced its revolutionary AX3000 Wi-Fi 6 router—Archer AX50. Targeted at the mainstream and equipped with the Intel Home Wi-Fi Chipset, Archer AX50 will deliver a premium Wi-Fi 6 Gig+ experience to more families at an affordable price point. Wi-Fi 6 (802.11ax) is expected to be the most significant leap in Wi-Fi technology, developed in response to the ever growing demands on home Wi-Fi. With Intel's Wi-Fi 6 (Gig+) technology, Archer AX50 is capable of delivering a huge boost in speed and total capacity by utilizing a cutting-edge Wi-Fi 6 foundation.

Mainstream adoption of Wi-Fi 6 is growing with the introduction of more and more AX clients. Archer AX50 is estimated to be a major router product to hit the mass market. "Intel was the first to introduce Wi-Fi 6 for the PC and multiple PCs are now being introduced with the technology worldwide. Embedded with Intel's Wi-Fi 6 technology, TP-Link Archer AX50 can deliver Gig+ speeds to new PCs with Intel Wi-Fi 6 Gig+," said Pingji Li, VP & GM of TP-Link Networking BU. "Intel is devoted to bringing Wi-Fi 6 Gig+ to more people for a better experience. The close collaboration with Intel helps TP-Link as we continuously strive for better connectivity, anywhere, at any time, for more people to deliver better experiences."

TE Connectivity, the maker of various kinds of connectivity solutions for computer systems, has released its latest iteration of the LGA socket for the next generation of Xeon Scalable CPUs. Being validated by Intel, the LGA 4189-4 and LGA 4189-5 are going to power the next generation of 10 nm Xeon CPUs, based on the Ice Lake architecture, and up to 56-core 2nd generation Xeon Scalable CPUs. While there are two models of the socket, TE Connectivity didn't reveal what the differences are between them. Socket P4 (LGA 4189-4) and P5 (LGA 4189-5) also feature exactly the same pin count, 0.9906 mm hex pitch and 2.7 mm SP height, so we can only speculate that the "4" or "5" in the revision is supposed to indicate details like higher power delivery capability or support for Ice Lake CPUs.

In addition to providing a new socket for Ice Lake, these sockets have support for PCI-Express Gen 4.0 and eight-channel memory (supported memory configurations are vendor dependent), meaning that we are getting two more memory channels than previous Xeon CPUs with a faster and newer PCIe standard.

Intel over the weekend posted Graphics Software 25.20.100.7155, which delivers the much touted integer upscaling feature, branded as "Retro Scaling" by the company. The feature is a global toggle in the Graphics Command Center, which when enabled, upscales low-resolution retro games in a nearest-neighbor pixel multiplication model that looks better, when compared to classic bilinear upscaling, which alters the color data of multiplied pixels, causing the upscaled image to look blurry. This is a godsend for those playing old games on emulators, or even some of the newer indie games that retain a retro aesthetic.

Here's the catch - the feature is only available for Intel's Gen11 iGPU, found in the company's 10 nm "Ice Lake" processors. Intel currently ships "Ice Lake" only in its low-voltage and very low z-height packages, targeting notebooks and convertibles. The older Gen9.5 GPUs don't get access to the feature. The only other company with such a feature is NVIDIA, and even it restricts integer upscaling to only its latest "Turing" GPUs. Both NVIDIA and Intel leverage programmable scaling filters, instead of taking the programmable shader route. Intel is marking the feature as "beta" for now. Grab the drivers from the link below.

DOWNLOAD: Intel Graphics Software 25.20.100.7155 DCH

Intel today announced that it has begun shipments of the first Intel Agilex field programmable gate arrays (FPGAs) to early access program customers. Participants in the early access program include Colorado Engineering Inc., Mantaro Networks, Microsoft and Silicom. These customers are using Agilex FPGAs to develop advanced solutions for networking, 5G and accelerated data analytics.

"The Intel Agilex FPGA product family leverages the breadth of Intel innovation and technology leadership, including architecture, packaging, process technology, developer tools and a fast path to power reduction with eASIC technology. These unmatched assets enable new levels of heterogeneous computing, system integration and processor connectivity and will be the first 10nm FPGA to provide cache-coherent and low latency connectivity to Intel Xeon processors with the upcoming Compute Express Link," said Dan McNamara, Intel senior vice president and general manager of the Networking and Custom Logic Group.

The PC GPU market sequentially increased by 0.6% in Q2'19, decreased year-to-year by -10.4% This is the latest report from Jon Peddie Research on the GPUs used in PCs. It is reporting on the results of Q2'19 GPU shipments world-wide. AMD shipments increased 9.8% NVIDIA was flat and Intel's shipments, decreased -1.4% as indicated in the following chart.

Even though there is uncertainty in the notebook supply chain, there has been a record number of new notebook announcements, and systems with amazing specifications in performance, battery life, and screen resolution. Specialized notebooks that sit somewhere between workstations and enthusiast PCs are arriving on the market for creative professionals. Strong graphics subsystems are an important selling point for these machines.

Phanteks today announced the release of three new Glacier products, the Gigabyte Aorus C621 Xtreme Kit, C360i, and C360a water blocks. Like all Glacier Series products, the blocks are made from premium materials and have a high standard of quality to ensure maximum cooling performance. The water blocks feature a nickel-plated copper cold plate and acrylic top for an elegant look and optimal cooling for your extreme hardware.

The kit includes a VRM water block for Gigabyte's Aorus Xtreme motherboard and CPU water block for Intel's LGA 3647 Narrow Socket P processors. Providing the perfect combination of premium design and optimal cooling solution for Gigabyte's Aorus Xtreme motherboard.

Today, Lenovo announced its latest ThinkPad laptops providing smarter productivity, connectivity and security experiences built for the future workforce. With the latest X1 Carbon running Intel's 10th Generation CPU's, Lenovo unleashes its first commercial platform part of the Project Athena program, ready to take on a full day's work with all day battery life and the latest Wi-Fi 6 connectivity. The updated commercial laptop line-up also includes a 10th Gen Intel Core processor refresh on the premium ThinkPad X1 Yoga, the ThinkPad X390 and the ThinkPad T490. Also announced are new ThinkPad L13 and L13 Yoga laptops for those who seek ThinkPad attributes in an affordable, high-value package.

Designed and engineered around ThinkPad's core foundational principles, these new laptops address the needs of a new generation workforce and their dynamic workspaces. People are seeking devices that offer intuitive, secure features and faster, higher performance to improve their workday, and ThinkPad is here to help them accomplish their most important goals. ThinkPad features industry-leading security with ThinkShield, the ability to stay connected with LTE-A Wireless WAN and Wi-Fi 6 in the latest select models. The ThinkPad line-up continues to offer premium usability experience through vivid high-definition displays, immersive Dolby Audio, and the renowned ThinkPad keyboard.

As AMD's Ryzen 5 3500 processor is inching closer to launch, we learn more possible specifications of the chip AMD is designing to take on Intel's popular Core i5-9400/9400F processor. Late July, we learned that the chip will be a 6-core model, breaking away from convention set by past generations, of the x500 Ryzen SKU being 4-core/8-thread. Thai PC enthusiast TUM_APISAK, who has a fairly high hit-rate on unreleased products, predicts that the 3500 will be six-core, but lack SMT (it will be 6-core/6-thread).

The Ryzen 5 3500 will be clocked at 3.60 GHz nominal, with a boost frequency of 4.10 GHz. There's no word on other specs, such as L3 cache amount. A single "Zen 2" chiplet normally has 32 MB of it (16 MB per CCX). The main competitor from the Intel stable is the Core i5-9400 / i5-9400F, which ticks at 2.90 GHz with 4.10 GHz boost. The i5-9400F in particular has had a big impact in the sub-$200 segment, as it's been aggressively priced under promotions by various DIY retailers. The chip lacks an iGPU, but has the specs to pull a fairly powerful gaming PC. With the Ryzen 5 3600 at $199, AMD could price the new chip around $169-179.

It is no secret that AMD has made a huge success with its long awaited "Zen" CPUs and returned to PC market stronger than ever. Intel however has neglected AMD's presence and only recently admitted what an impact AMD made. At this year's Gamescon, Intel started a new campaign against AMD with a point that Intel's CPUs are still better performers with "real world benchmarks" backing that claim.

"A year ago when we introduced the i9 9900K," says Intel's Troy Severson, "it was dubbed the fastest gaming CPU in the world. And I can honestly say nothing's changed. It's still the fastest gaming CPU in the world. I think you've heard a lot of press from the competition recently, but when we go out and actually do the real-world testing, not the synthetic benchmarks, but doing real-world testing of how these games perform on our platform, we stack the 9900K against the Ryzen 9 3900X. They're running a 12-core part and we're running an eight-core," he adds. "I'll be very honest, very blunt, say, hey, they've done a great job closing the gap, but we still have the highest performing CPUs in the industry for gaming, and we're going to maintain that edge."

Intel's development of their Core architecture in the post-Ryzen world has been slow, with solutions slowly creeping up in core counts with every new CPU release - but much slowly than rival AMD's efforts. Before Intel can capitalize on a new, more scalable and power-efficient architecture, though, it has to deliver performance and core count increases across its product line to stay as relevant as possible against a much revitalized rival. Enter Comet Lake-S: the desktop parts of Intel's new round of consumer CPUs, which will reportedly see an increase in the maximum core count to a 10-core design. This 10-core design, however, comes with an increase in power consumption (up to 135 W), and the need, once again, for beefier power delivery systems in a new, LGA 1200 package (with 9 more pins that the current LGA 1151).

The move to a new socket and the more stringent power requirements give Intel the opportunity to refresh its chipset offerings once again. If everything stays the same (and there's no reason it should change), new Z470 and Z490 chipsets should be some of the higher tier offerings for builders to pair with their motherboards. The new Comet Lake-S CPUs will still be built in the now extremely refined 14 nm process, and allegedly keep the same 16 PCIe 3.0 lanes as current Coffee Lake Refresh offerings. The new CPU offerings from Intel are expected to roll out in Q1 2020.

BIOSTAR, a leading manufacturer of motherboards, graphics cards, and storage devices, is proud to launch an edgy addition to its 4th generation of RACING motherboards with the gaming ready BIOSTAR RACING B365GTA. Built for gamers who want an A-Grade motherboard equipped with A+ gaming features, the RACING B365GTA is equipped with premium quality components that ensure professional level performance without compromising on durability. While remaining affordable, the new motherboard features a refreshing and futuristic new design that pushes the conventional norm, enthusiasts will be able to build a PC that outshines the others and set a new standard for PC design.

The BIOSTAR RACING B365GTA, equipped with the latest Intel B365 chipset, brings support for the 9th & 8th Generation Intel Core processors for the most modern features available on the market. Namely, PCI-E M.2 32 Gb/s (with Intel Optane Technology Ready) for faster boot time as well as a bandwidth boost to your traditional stored device for rapid access to your game, USB 3.1 Gen1 support (5 Gb/s) for an easy plug-and-play experience with your external devices and faster transfer speed (compared with USB 2.0), and HDMI 4K resolution for a better than life visual gameplay. Up to 64 GB of DDR4 memory spread over 4-DIMMs give the user plenty of RAM to multitask without compromise, and with such a bold grey and black design and futuristic heatsink, it is sure to make heads turn and eyes sparkle with envy.

We originally covered Intel's work on the (more) energy-efficient version of their Core i9-9900 processor back in January. However, it seems that the company has improved the i9-9900T's performance before final release. Initial specifications for the processor were expected to deliver a 1.70 GHz base clock (down from 3.60 GHz of the original i9-9900K), with 1~2 core Turbo Boost frequency down to 3.80 GHz. However, the Geekbench benchmarks show a different story, one that's much more appealing to users: Intel managed to keep the 35 W TDP target, but base clocks stand at a much more interesting 2.1 GHz and much improved Boost clocks of 4.4 GHz.

This is good news, as performance is sure to be better than initially expected. However, this seems like a necessary move from Intel - AMD's Ryzen 3000 processors would be staring hungrily to Intel's 9900T otherwise (and likely still are). The eight cores, 16 threads, 16 MB of cache and Intel UHD Graphics 630 are kept from the original part. The test scores pitting it against an Intel i9-9900KS show an expected drop in performance compared to the faster processor. The Core i9-9900T has an Intel-set pricing of $439.

Today, Intel introduced eight additional 10th Gen Intel Core processors for modern laptop computing. The new mobile PC processors (formerly code-named "Comet Lake") are tailor-made to deliver increased productivity and performance scaling for demanding, multi-threaded workloads while still enabling thin-and-light laptop and 2 in 1 designs with uncompromising battery life. These processors are performance powerhouses that bring double digit performance gains compared with the previous generation. The lineup also includes Intel's first 6-core processor in the U-series, faster CPU frequencies, faster memory interfaces and the industry redefining connectivity with Intel Wi-Fi 6 (Gig+) and broader scaling of Thunderbolt 3. More than 90 additional designs based on the 10th Gen Intel Core processor family will hit the shelves for the holiday season.

"Our 10th Gen Intel Core mobile processors provide customers with the industry-leading range of products that deliver the best balance of performance, features, power and design for their specific needs. From multitasking to everyday content creation, the newest additions to the family scale performance for even higher levels of productivity -- in addition to offering best-in-class platform connectivity via Wi-Fi 6 (Gig+) and Thunderbolt 3 that people expect with 10th Gen," said Chris Walker, Intel corporate vice president and general manager of Mobility Client Platforms in the Client Computing Group.

NVIDIA, with its GeForce 436.02 Gamescom-special drivers. among several new features and performance updates, introduced integer scaling, a resolution upscaling algorithm that scales up extremely low-resolution visuals to a more eye-pleasing blocky pixellated lines by multiplying pixels in a "nearest-neighbor" pattern without changing their color, as opposed to bilinear upscaling, that blurs the image by attempting to add details where none exist, by altering colors of multiplied pixels.

Intel originally announced an integer upscaler this June that will be exclusive to the company's new Gen11 graphics architecture, since older generations of its iGPUs "lack the hardware requirements" to pull it off. Intel's driver updates that add integer-scaling are set to arrive toward the end of this month, and even when they do, only a tiny fraction of Intel hardware actually benefit from the feature (notebooks and tablets that use "Ice Lake" processors).

Intel is working on its next generation gaming-grade NUC, codenamed "Phantom Canyon." When it comes out some time in 2020-21, it will feature Intel's 10 nm+ "Tiger Lake" SoC. Intel detailed this and more in a leaked presentation to industry partners. It describes the launch of of the company's "Ghost Canyon" NUC in Fall 2019 to succeed the current "Hades Canyon" gaming NUC. This box features a Core i9-9980HK processor and discrete graphics options. It will be succeeded in 2020-21 (late 2020 or sometime 2021), by the "Phantom Canyon" NUC that's in development.

The "Phantom Canyon" NUC is powered by a 28 W 10 nm+ "Tiger Lake-U" SoC that features PCI-Express gen 4. The package also implements Intel's "Gen 12" graphics processor that's derived from the Xe architecture it's currently working on, according to Chinese publication PTTWeb. The NUC will also feature discrete graphics options in the price-range of the current GTX 1660 Ti and RTX 2060 ($299 to $349). In related news, we see subtle hints that Intel will give its chipset bus a major update in future generations of its desktop and mobile platforms. Apparently, future platforms could feature DMI spread over 8 lanes as opposed to 4 on current platforms, besides the update to PCIe gen 4. This quadrupling in bandwidth compared to DMI 3.0 (PCIe 3.0 x4) is necessitated by the growth in bandwidth-hungry devices such as NVMe SSDs, external Thunderbolt 3 graphics cards, USB 3.2 flash drives, etc.

Intel announced that laptops verified through its innovation program, code-named "Project Athena," will feature the visual identifier "Engineered for Mobile Performance." PC manufacturers and retailers can use the identifier across promotional activities and in-store and online retail environments to draw consumers to the laptops that meet the high standards of the program's target specification and key experience indicators (KEI).

The new identifier can be found for the first time today with the new Dell XPS 13 2-in-1, one of the initial systems verified through Project Athena and now available for U.S. customers to purchase from Dell.com. Over the coming weeks, the identifier will also be visible in marketing efforts for the HP Elitebook 1040 and HP Elitebook 830, which are also among the initial laptops verified through the program. Additional laptops are expected from Acer, ASUS, Dell, HP, Lenovo and Samsung for the holiday season.

AMD invited TechPowerUp to their launch event and editor's day coverage of Zen 2 EPYC processors based on the 7 nm process. The event was a day-long affair which included product demos and tours, and capped off with an official launch presentation which we are able to share with you live as the event goes on. Zen 2 with the Ryzen 3000-series processors ushered in a lot of excitement, and for good reason too as our own reviews show, but questions remained on how the platform would scale to the other end of the market. We already knew, for example, that AMD secured many contracts based on their first-generation EPYC processors, and no doubt the IPC increase and expected increased core count would cause similar, if not higher, interest here. We also expect to know shortly about the various SKUs and pricing involved, and also if AMD wants to shed more light on the future of the Threadripper processor family. Read below, and continue past the break, for our live coverage.21:00 UTC: Lisa Su is on the stage at the Palace of Fine Arts events venue in San Francisco to present AMD's latest developments on EPYC for datacenters, using the Zen 2 microarchitecture.21:10 UTC: AMD focuses not just on delivering a single chip, but it's goal is to deliver a complete solution for the enterprise.

Yet another CPU vulnerability was discovered today, called SWAPGS, revealed under the code CVE-2019-1125, as it is referred to in the industry. The vulnerability was discovered twelve months ago and got privately reported to Intel by a security researcher. It's supposedly present on both AMD and Intel CPUs, but was only proven to work on Intel platforms by Bitdefender security researchers. Red Hat issued a statement which states that both platforms are affected and that users should upgrade their systems as soon as possible. Microsoft already implemented a fix with its "Patch Tuesday" update for last month, so if you updated your OS recently, you are already protected against SWAPGS.

AMD issued as statement as well, in which it says: "AMD is aware of new research claiming new speculative execution attacks that may allow access to privileged kernel data. Based on external and internal analysis, AMD believes it is not vulnerable to the SWAPGS variant attacks because AMD products are designed not to speculate on the new GS value following a speculative SWAPGS. For the attack that is not a SWAPGS variant, the mitigation is to implement our existing recommendations for Spectre variant 1."

Intel today announced its future Intel Xeon Scalable processor family (codename Cooper Lake) will offer customers up to 56 processor cores per socket and built-in AI training acceleration in a standard, socketed CPU as part of its mainline Intel Xeon Scalable platforms, with availability in the first half of 2020. The breakthrough platform performance delivered within the high-core-count Cooper Lake processors will leverage the capabilities built into the Intel Xeon Platinum 9200 series, which today is gaining momentum among the world's most demanding HPC customers, including HLRN, Advania, 4Paradigm, and others.

"The Intel Xeon Platinum 9200 series that we introduced as part of our 2nd Generation Intel Xeon Scalable processor family generated a lot of excitement among our customers who are deploying the technology to run their high-performance computing (HPC), advanced analytics, artificial intelligence and high-density infrastructure. Extended 56-core processor offerings into our mainline Intel Xeon Scalable platforms enables us to serve a much broader range of customers who hunger for more processor performance and memory bandwidth."
-Lisa Spelman, vice president and general manager of Data Center Marketing, Intel Corporation

During interview with Russian YouTube channel called PRO Hi-Tech, Raja Koduri, Intel's chief architect and senior vice president of architecture, software and graphics, talked about his career, why he left AMD, and where Intel is going with its discrete GPU attempts. However, one of the most notable things Mr Koduri said was regarding upcoming GPU lineup code-named Arctic Sound. He noted that Intel plans to release first GPU as a mid-range model at a price of $200, while enterprise solutions that utilize HBM memory will follow that.

Koduri said that he wants to replicate AMD's strategy of capturing high-volume price-points, such as the $199 Radeon RX 480. The plan here is to bring an affordable, good performing GPU to the masses - "GPUs for everyone" as he calls them. Additionally, he states that Intel's current strategy revolves around price, not performance, providing best possible value to consumers. Intel's approach for the next two or three years is to launch a complete lineup of GPUs, with a common architecture being used for everything from iGPUs found inside consumer CPUs to data-center GPUs.Update: PRO Hi-Tech has posted a snippet of Raja Koduri interview, without the Russian overlay commentary. What he said was actually: "...Eventually our architecture, as publicly said, has to get from mainstream, which is starting at around $100, all the way to data-center class graphics with HBM memory...". This means that the previous speculation about $200 graphics card is false, as he didn't say that. All he said is that Intel wants to enter the "mainstream" GPU market and work its way up to data center.

Today, Intel officially launched 11 new, highly integrated 10th Gen Intel Core processors designed for remarkably sleek 2 in 1s and laptops. The processors bring high-performance artificial intelligence (AI) to the PC at scale, feature new Intel Iris Plus graphics for stunning entertainment and enable the best connectivity with Intel Wi-Fi 6 (Gig+) and Thunderbolt 3. Systems are expected from PC manufacturers for the holiday season.

"These 10th Gen Intel Core processors shift the paradigm for what it means to deliver leadership in mobile PC platforms. With broad-scale AI for the first time on PCs, an all-new graphics architecture, best-in-class Wi-Fi 6 (Gig+) and Thunderbolt 3 - all integrated onto the SoC, thanks to Intel's 10nm process technology and architecture design - we're opening the door to an entirely new range of experiences and innovations for the laptop."
-Chris Walker, Intel corporate vice president and general manager of Mobility Client Platforms in the Client Computing Group

During its second quarter earnings call, Intel announced that it has started shipping of 10th generation "Core" CPUs to OEMs. Making use of 10 nm lithography, the 10th generation of "Core" CPUs, codenamed Ice Lake, were qualified by OEMs earlier in 2019 in order to be integrated into future products. Ice Lake is on track for holiday season 2019, meaning that we can expect products on-shelves by the end of this year. That is exciting news as the 10th generation of Core CPUs is bringing some exciting micro-architectural improvements along with the long awaited and delayed Intel's 10nm manufacturing process node.

The new CPUs are supposed to get around 18% IPC improvement on average when looking at direct comparison to previous generation of Intel CPUs, while being clocked at same frequency. This time, even regular mobile/desktop parts will get AVX512 support, alongside VNNI and Cryptography ISA extensions that are supposed to bring additional security and performance for the ever increasing number of tasks, especially new ones like Neural Network processing. Core configurations will be ranging from dual core i3 to quad core i7, where we will see total of 11 models available.

The Japanese DIY PC market has developed a strong appetite for AMD Ryzen processors, with PC Watch reporting sales data aggregated by BCN across leading retailers. In the DIY space, AMD processors now hold a monstrous 68.6 percent market share. Data was collected from Amazon Japan, Bic Camera, EDION, etc., and distributors who supply to brick-and-mortar PC hardware stores. AMD's market share started its upward trend from September 2018, when it stood at 20 percent, propelled mainly by shortages of Intel processors in the DIY channel, overpricing of Intel processors, discounts on AMD 2nd generation Ryzen processors; and the recent introduction of 3rd generation Ryzen processors which are both priced reasonably and outperform Intel at every price-point.

AMD's problem area continues to be OEMs and the pre-built PC market, which makes up a bulk of processor sales for Intel. Despite the upperhand with pricing, performance, and efficiency, the company isn't able to match Intel in design-wins. Intel is able to retain its stranglehold over the OEM space with volume pricing and prioritizing the OEM channel over the DIY retail channel. In Japan, pre-built desktops and notebooks with AMD processors make up a paltry 14.7 percent of the market, although that number is still crawling upward. Perhaps AMD needs faster processor models with integrated graphics to appease OEMs?