Friday, April 26th 2019
Epic's Tim Sweeney Says They'd Stop Hunting for Exclusives if Steam Matched Epic Games Store in Comission Rates
Epic CEO Tim Sweeney has come out with an interesting commitment: that EPIC would stop hunting for exclusives in the PC platform is Steam were to match them in their 88% return to developers for each game sold. Being a developer themselves, Epic games have certainly looked into creating their own storefront as a way to escape the clutches of Steam's cut in the digital, PC distribution market (a move that had already been done by the likes of EA and Ubisoft, if you'll remember). A commitment to stop hunting for exclusives (and thus segregating the PC games offering across different platforms) is a clear indicator of Epic's mission with the Epic Games Store: to bring back power and returns to developers such as them (while taking a cut from the profits for themselves, obviously).
Check out after the break for the full content of Sweeney's remarks regarding their Games Store and the problem with Steam. I, for one, don't see much of a problem with virtual segregation of games across multiple PC-bound platforms - one of the strengths of PC gaming is actually the ability to install multiple applications that increase functionality, after all. But if the end game of all of this is simply to give more back to developers and Epic's move facilitates that by forcing Valve's hand in matching them for fear of drying profits - then so be it.
Source:
DSO Gaming
Check out after the break for the full content of Sweeney's remarks regarding their Games Store and the problem with Steam. I, for one, don't see much of a problem with virtual segregation of games across multiple PC-bound platforms - one of the strengths of PC gaming is actually the ability to install multiple applications that increase functionality, after all. But if the end game of all of this is simply to give more back to developers and Epic's move facilitates that by forcing Valve's hand in matching them for fear of drying profits - then so be it.
If Steam committed to a permanent 88% revenue share for all developers and publishers without major strings attached, Epic would hastily organize a retreat from exclusives (while honoring our partner commitments) and consider putting our own games on Steam.30% store dominance is the #1 problem for PC developers, publishers, and everyone who relies on those businesses for their livelihood. We're determined to fix it and this is the one approach that will effect major change.
Such a move would be a glorious moment in the history of PC gaming, and would have a sweeping impact on other platforms for generations to come.
Then stores could go back to just being nice places to buy stuff, rather than the Game Developer IRS.
The key "no major strings attached" points are: games can use any online systems like friends and accounts they choose, games are free to interoperate across platforms and stores, the store doesn't tax revenue on other stores or platforms (e.g. if you play Fortnite on iOS+PC)…
More "no major strings attached": if you play the game on multiple platforms, stuff you've bought can be available everywhere; no onerous certification requirements. Essentially, the spirit of an open platform where the store is just a place to find games and pay for stuff.
Tim Sweeney (@TimSweeneyEpic) April 25, 2019
224 Comments on Epic's Tim Sweeney Says They'd Stop Hunting for Exclusives if Steam Matched Epic Games Store in Comission Rates
Epic isn't going to get rich off of 12/17% revenue share. The exclusives are a lot of risk for Epic which is why Sweeney said they can't afford to do them forever and reaffirmed that by saying Epic probably wouldn't be doing them if Steam's revenue share wasn't so oppressive.
What EGS needs to do is give customers a legitimate reason to do business with them. Other people mentioned free games, which is one incentive. A bigger one, to me, would be to simply sell items cheaper there. If a AAA game goes for $60 on Steam and GOG, maybe EGS can try to sell it for $50 and entice people with that - that would be honest competition. Another way would to build a better platform than Steam / GOG, but from what I hear EGS is a LONG ways from there. Either way, paying a publisher a bunch of $ to only sell it at your store isn't competition. That's just admitting that you can't come up with a way to entice customers in a legit manner, and as a result have to bribe publishers in order to get business. That's a strategy that, IMO, will likely be finite as the $$ is going to run out at some point.
Why I went there is for Metro: Exodus, which is fantastic. Also they have Control and The Sinking City on May 14, two other games I want to play now. It’s not anti-consumer. It’s the store I needed to go to to buy what I wanted. I do the same thing in real life, because not all physical products are available everywhere. It takes me even less effort to go to a different digital storefront.
I don’t even pay any attention to the launcher. I use it to play, then shut it down. Incidentally that is my exact practice with Steam, Uplay, and Origin. Heck @lynx29 had to ask me on TPU why I was never on Steam. The answer is I get in to play, then get out. Playing games is something I don’t want to be interrupted on, so social features are a distraction from the business at hand.
You either don't want to read or you are selectively blinded by your opinion... This is not splitting hairs. This is having a discussion. Don't keep moving the goal posts when you get replies that don't sit well with your stance, just grow up a bit and admit there might be more sides to a story. You know, maybe we'll get somewhere then?
Edit - oh and p.s. on the pricing, that's what I'm talking about - the publishers & EGS should simply work together if they prefer EGS as the platform - let EGS sell the game cheaper as incentive. Publisher makes more money since it's a bigger cut, but people still have a choice. I see Ubisoft do this with their UPlay store where they'll have sales on UPlay but the game will be full price on Steam as incentive to push people to Uplay. No reason publishers can't do that on EGS as well.
Limiting the options, IMO, is absolutely anti consumer and as a result EGS will keep getting all kinds of negative publicity. It is what it is, though, guess we'll see what happens long-term.
I measure competition differently. I measure it by the variety of content we can access. The ways we can access it. The number of parties involved and whether that is a healthy number or not for competition. No single company, not Valve/EGS/Any publisher likes to compete only on price. So they find other ways to compete. A big one in that is called 'USP'. A USP for EGS is exclusivity. Can you see where I'm coming from now?
Competition is already pushing EGS into a continued improvement of their - and I do agree - 'shitty' storefront. It doesn't have much or do much, there is a lot to win there. I don't care about most of it, but the difference is clear to see. Nobody is contesting that. In the same way, nobody is contesting the argument that (timed) exclusives are not the ideal choice. I don't either. But it is quite a stretch to go from 'less than ideal' to 'anti-consumer'. I have yet to hear a single argument to support the idea that consumers were actually losing anything here. No babies were harmed in the process of EGS's launch, no publishers went broke, no devs got laid off, and no games were lost to anyone. Well, except for that minority that prefers a boycot over a purchase.
By the by, I could give two flying *(!@)! about Sweeney. I think the man is a worse PR-man than anything Microsoft has put on stage in its lifetime. The man should hire someone for these public outings. See, here is a man that understands a marketplace and its dynamic. Take note.
In the grand scheme of things, EGS is good.
EDIT: You say that it doesn't benefit consumers but I would like to know what damage it has done? Who's dog or grandmother did it kill?
This is purely for developers and not consumers. Get used to things not benefiting you all the time.
I suppose I should say and to make money for Epic. After all, you don't work for free do you?
Going to another digital store requires literally minimal effort. I go to different digital stores for the different digital games only accesible at specific ones with a lot less effort than I go to a specific store IRL that is the only seller of a product I want. So no loss at all on any of this for any consumer, really.
Just say you are comfortable with Steam and that would be much easier to understand, instead of these other factors that literally don’t matter.
Note, its a business decision also for the publisher. The publisher takes a serious risk putting a game on EGS alone. That exclusivity is a gamble in true form. That doesn't happen just for a bag of money that could otherwise be earned with a wide/open launch. It happens, because interests align in terms of the task Sweeney's set for EGS in the market.
In other words, time to boycot a whole lot of publishers while you're at this EGS topic.
I think (hopefully) Tim Sweeney is starting to realize just how much of his customer base he alienated with that garbage.
Sure thing Tim.