Tuesday, January 18th 2022

Microsoft to Acquire Activision Blizzard to Bring the Joy and Community of Gaming to Everyone, Across Every Device

With three billion people actively playing games today, and fueled by a new generation steeped in the joys of interactive entertainment, gaming is now the largest and fastest-growing form of entertainment. Today, Microsoft Corp. announced plans to acquire Activision Blizzard Inc., a leader in game development and interactive entertainment content publisher. This acquisition will accelerate the growth in Microsoft's gaming business across mobile, PC, console and cloud and will provide building blocks for the metaverse.

Microsoft will acquire Activision Blizzard for $95.00 per share, in an all-cash transaction valued at $68.7 billion, inclusive of Activision Blizzard's net cash. When the transaction closes, Microsoft will become the world's third-largest gaming company by revenue, behind Tencent and Sony. The planned acquisition includes iconic franchises from the Activision, Blizzard and King studios like "Warcraft," "Diablo," "Overwatch," "Call of Duty" and "Candy Crush," in addition to global eSports activities through Major League Gaming. The company has studios around the word with nearly 10,000 employees.
Bobby Kotick will continue to serve as CEO of Activision Blizzard, and he and his team will maintain their focus on driving efforts to further strengthen the company's culture and accelerate business growth. Once the deal closes, the Activision Blizzard business will report to Phil Spencer, CEO, Microsoft Gaming.

"Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms," said Satya Nadella, chairman and CEO, Microsoft. "We're investing deeply in world-class content, community and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive and accessible to all."

"Players everywhere love Activision Blizzard games, and we believe the creative teams have their best work in front of them," said Phil Spencer, CEO, Microsoft Gaming. "Together we will build a future where people can play the games they want, virtually anywhere they want."

"For more than 30 years our incredibly talented teams have created some of the most successful games," said Bobby Kotick, CEO, Activision Blizzard. "The combination of Activision Blizzard's world-class talent and extraordinary franchises with Microsoft's technology, distribution, access to talent, ambitious vision and shared commitment to gaming and inclusion will help ensure our continued success in an increasingly competitive industry."

Mobile is the largest segment in gaming, with nearly 95% of all players globally enjoying games on mobile. Through great teams and great technology, Microsoft and Activision Blizzard will empower players to enjoy the most-immersive franchises, like "Halo" and "Warcraft," virtually anywhere they want. And with games like "Candy Crush," Activision Blizzard's mobile business represents a significant presence and opportunity for Microsoft in this fast-growing segment.

The acquisition also bolsters Microsoft's Game Pass portfolio with plans to launch Activision Blizzard games into Game Pass, which has reached a new milestone of over 25 million subscribers. With Activision Blizzard's nearly 400 million monthly active players in 190 countries and three billion-dollar franchises, this acquisition will make Game Pass one of the most compelling and diverse lineups of gaming content in the industry. Upon close, Microsoft will have 30 internal game development studios, along with additional publishing and esports production capabilities.

The transaction is subject to customary closing conditions and completion of regulatory review and Activision Blizzard's shareholder approval. The deal is expected to close in fiscal year 2023 and will be accretive to non-GAAP earnings per share upon close. The transaction has been approved by the boards of directors of both Microsoft and Activision Blizzard.
Source: Activision Blizzard
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215 Comments on Microsoft to Acquire Activision Blizzard to Bring the Joy and Community of Gaming to Everyone, Across Every Device

#151
Totally
dragontamer5788Are you kidding?

www.businessinsider.com/nintendo-snes-classic-preorders-sold-out-2017-8



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Nostalgia is the #1 indicator of the current entertainment market. A pretty bad "Spiderman" movie hit #1 in the box office just because it referenced the 2002 Spiderman movie, with "Spiderman" himself being an incredibly old IP decades old and running off of nostalgia.

"Madden NFL" has been a mainstay in the video game market for decades now. As has "Call of Duty", and other properties. The thing with these IPs is that once you hook someone with them, they keep revisiting years or even decades
No, Did you watch actually watch the new Spider-Man? It did well because it was actually good and competent movie. It didn't play politics of any sort, didn't try to preach, lecture the audience, just entertained and that resonated with people in this drought of terrible movies. It didn't go woke so it didn't go broke nostalgia was just a bonus. Otherwise, if it was nostalgia as you claim, Matrix: Resurrections wouldn't have been such an abject failure.

Nintendo Snes classic is also another poor example to the point I don't quite understand. It was a limited run and They produced it in extremely limited quantities, riding the hype of the prior classics scalper's made a point to snatch them all up, clearly not nostalgia.

Madden is dead, it's really just being propped up the NFL, look at the sales numbers they get smaller and smaller every year, that holds true for the other franchises they're dying slowly and have to resort to copying better performing IPs to draw in consumers.
Posted on Reply
#152
dragontamer5788
TotallyDid you watch actually watch the new Spider-Man?
Yes.
It did well because it was actually good and competent movie
We can agree to disagree then. I found it rather uninspiring, the plot was fully dependent on Spiderman + Dr. Strange being absolute dumbasses, the magic spell being fully convoluted and more arbitrary than anything I'd ever seen before. (Look, there's limits to what I'd expect as "A Wizard Did It" as the plot device). The 2012 "Amazing" Spiderman villains were empty husks of themselves with terrible scripts. (Seriously, the Lizard is a bit more deep than "I wanna turn other people into Lizards").

The entire movie's problems could have been prevented with about 30 seconds of dialogue: "Could you write down who you want to forget about your identity? Cool, thanks, I'll go downstairs to cast the spell now, no takebacks".
TotallyOtherwise, if it was nostalgia as you claim, Matrix: Resurrections wouldn't have been such an abject failure.
Nah, its only more proof that Hollywood can't make new movies or properties that stand on their own.

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How about you do the opposite, and instead point out a truly unique movie, or video game, you've enjoyed recently? I've got a few, Factorio for example. Downfall (though WW2 based, its a story that hasn't been told before), etc. etc. But those aren't recent. I think Knives Out was pretty good, but these kinds of unique movies aren't really the blockbusters these days.

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Top 10 movies by box office, 2021:

1. Spiderman
2. Shang Chi (continuing the Marvel hype train)
3. Venom (sequel)
4. Black Widow (more Marvel)
5. F9 (I can't believe this series got 9 movies + spinoffs)
6. Eternals (more Marvel)
7. No Time to Die (James Bond is old IP yet again)
8. A Quiet Place Part II (Sequel movie)
9. Ghostbusters: Afterlife (nostalgia yet again)
10. Free Guy (Hey look, a new property for once).

If "Ryan Reynolds acts like Ryan Reynolds in the Isekai/Trapped in a Video Game" archetype story counts as new and innovative for 2021.... good grief. But yeah, that's probably the most unique / inspired film out of all the others, despite being 100% derivative of current trends.

Dune gets #13. Disney's Jungle Cruise at #11 is actually new, so I'll give them that (based off of a ride, but its otherwise new to film).

In today's environment, old IP is everything. Its the easiest way to get a top-10 grossing movie. Its the easiest way to get a top-10 video game as well.
Posted on Reply
#153
trsttte
TotallyNo, Did you watch actually watch the new Spider-Man? It did well because it was actually good and competent movie. It didn't play politics of any sort, didn't try to preach, lecture the audience, just entertained and that resonated with people in this drought of terrible movies. It didn't go woke so it didn't go broke nostalgia was just a bonus. Otherwise, if it was nostalgia as you claim, Matrix: Resurrections wouldn't have been such an abject failure.
The movie was 2 hours of fan service showdown, of course it performed well. Otherwise it was the typical low stakes marvel movie.
Posted on Reply
#154
dragontamer5788
trsttteThe movie was 2 hours of fan service showdown, of course it performed well. Otherwise it was the typical low stakes marvel movie.
The secret villain was incredible. But that's largely because that actor is just good. That's pretty much the only part of the movie I enjoyed.
Posted on Reply
#155
dirtyferret
TotallyI have here says "Signs point to no."
perhaps if you used a crystal ball you would not post such an incorrect statement and embarrass yourself, here is a list of the top selling games for 2020 & 2021. Virtually all of them series and/or IP's started well over a decade ago, facts hurt huh?

2020's Best-Selling Games (US)

Call of Duty: Black Ops Cold War
Call of Duty: Modern Warfare
Animal Crossing: New Horizons*
Madden NFL 21
Assassin's Creed: Valhalla
The Last of Us: Part II
Ghost of Tsushima
Mario Kart 8: Deluxe*
Super Mario 3D All-Stars*
Final Fantasy VII: Remake
Marvel's Avengers
Spider-Man: Miles Morales
NBA 2K21*
Super Smash Bros. Ultimate*
FIFA 21
Mortal Kombat 11
Dragon Ball Z: Kakarot
MLB The Show 20
Cyberpunk 2077*
Tony Hawk's Pro Skater 1+2

2021 Top 20 Games
1 Call of Duty: Vanguard Activision Blizzard (Corp)
2 Call of Duty: Black Ops: Cold War Activision Blizzard (Corp)
3 Madden NFL 22 Electronic Arts
4 Pokemon: Brilliant Diamond/Shining Pearl* Nintendo
5 Battlefield 2042 Electronic Arts
6 Marvel’s Spider-Man: Miles Morales Sony (Corp)
7 Mario Kart 8* Nintendo
8 Resident Evil: Village Capcom USA
9 MLB: The Show 21^ Sony (Corp)
10 Super Mario 3D World* Nintendo
11 Far Cry 6 Ubisoft
12 FIFA 22 Electronic Arts
13 Minecraft Multiple Video Game Manufacturers
14 Animal Crossing: New Horizons* Nintendo
15 NBA 2K22* Take-Two Interactive
16 Assassin’s Creed: Valhalla Ubisoft
17 Super Smash Bros. Ultimate* Nintendo
18 Back 4 Blood Warner Bros. Interactive
19 Mortal Kombat 11 Warner Bros. Interactive
20 Forza Horizon 5 Microsoft (Corp)
Posted on Reply
#156
Space Lynx
Astronaut
dirtyferretperhaps if you used a crystal ball you would not post such an incorrect statement and embarrass yourself, here is a list of the top selling games for 2020 & 2021. Virtually all of them series and/or IP's started well over a decade ago, facts hurt huh?

2020's Best-Selling Games (US)

Call of Duty: Black Ops Cold War
Call of Duty: Modern Warfare
Animal Crossing: New Horizons*
Madden NFL 21
Assassin's Creed: Valhalla
The Last of Us: Part II
Ghost of Tsushima
Mario Kart 8: Deluxe*
Super Mario 3D All-Stars*
Final Fantasy VII: Remake
Marvel's Avengers
Spider-Man: Miles Morales
NBA 2K21*
Super Smash Bros. Ultimate*
FIFA 21
Mortal Kombat 11
Dragon Ball Z: Kakarot
MLB The Show 20
Cyberpunk 2077*
Tony Hawk's Pro Skater 1+2

2021 Top 20 Games
1 Call of Duty: Vanguard Activision Blizzard (Corp)
2 Call of Duty: Black Ops: Cold War Activision Blizzard (Corp)
3 Madden NFL 22 Electronic Arts
4 Pokemon: Brilliant Diamond/Shining Pearl* Nintendo
5 Battlefield 2042 Electronic Arts
6 Marvel’s Spider-Man: Miles Morales Sony (Corp)
7 Mario Kart 8* Nintendo
8 Resident Evil: Village Capcom USA
9 MLB: The Show 21^ Sony (Corp)
10 Super Mario 3D World* Nintendo
11 Far Cry 6 Ubisoft
12 FIFA 22 Electronic Arts
13 Minecraft Multiple Video Game Manufacturers
14 Animal Crossing: New Horizons* Nintendo
15 NBA 2K22* Take-Two Interactive
16 Assassin’s Creed: Valhalla Ubisoft
17 Super Smash Bros. Ultimate* Nintendo
18 Back 4 Blood Warner Bros. Interactive
19 Mortal Kombat 11 Warner Bros. Interactive
20 Forza Horizon 5 Microsoft (Corp)
it won't look like this forever, sales have been declining year over year for CoD franchise, lot of sales? 100% true, but everyone gets bored eventually :D
Posted on Reply
#157
CrAsHnBuRnXp
lynx29it won't look like this forever, sales have been declining year over year for CoD franchise, lot of sales? 100% true, but everyone gets bored eventually :D
That can be said of any game.
Posted on Reply
#158
dirtyferret
lynx29sales have been declining year over year for CoD franchise, lot of sales? 100% true, but everyone gets bored eventually
Call of Duty came out in 2003, I wish I declined from 2003 as well as that franchise
dragontamer5788Top 10 movies by box office, 2021:

1. Spiderman
2. Shang Chi (continuing the Marvel hype train)
3. Venom (sequel)
4. Black Widow (more Marvel)
5. F9 (I can't believe this series got 9 movies + spinoffs)
6. Eternals (more Marvel)
7. No Time to Die (James Bond is old IP yet again)
8. A Quiet Place Part II (Sequel movie)
9. Ghostbusters: Afterlife (nostalgia yet again)
10. Free Guy (Hey look, a new property for once).
Movie industry is just as bad as the video game industry of squeezing the IP dry from sequels, prequels, re-makes, re-hash, re-launch, etc.,etc., From a business point it makes sense but from a fresh and artistic point of view it's just sad.
Posted on Reply
#159
Space Lynx
Astronaut
CrAsHnBuRnXpThat can be said of any game.
they have a lack of innovation historically in the IP department though which is why I said "in ten years" this will turn out to be a bad deal for M$. hopefully they prove me wrong and actually reinvogiraote the market with some creative games.

Like Endwalker for example, blew me the **** away. best game ever made. M$ isn't willing to take risks like that though for a western market.
Posted on Reply
#160
windwhirl
lynx29they have a lack of innovation historically in the IP department though which is why I said "in ten years" this will turn out to be a bad deal for M$. hopefully they prove me wrong and actually reinvogiraote the market with some creative games.
It doesn't even matter all that much because new audience rolls in all the time. So yeah. For people that played COD for 10 years straight it may be just "oh another COD, fuck COD, I'm outta here", yes, but for new people it's "huh, let's see what's this about" and then they're hooked (or not)
Posted on Reply
#161
R-T-B
TotallyMatrix: Resurrections wouldn't have been such an abject failure.
To be fair there was no one who wanted that after the already awful enough sequels we had already recieved.
Posted on Reply
#162
trparky
A better example of what's commonly referred to as "woke-ism" in movies are the recent Star Wars movies with Rey in it. Let's take a girl who was an absolute nobody who knew absolutely nothing about The Force and within a very short amount of time, she's somehow better than Luke Skywalker. Wait. What? Luke Skywalker took the better part of three freakin' movies to become one with The Force and become the Jedi that we all know yet this Rey does it in the fraction of the time. Oh, and if that's not bad enough, she doesn't even know how to fly a spaceship, yet she hops into the Millenium Falcon and somehow instantly knows how to fly it. Something doesn't compute here other than someone having to "check some boxes" in the name of female empowerment.

There's a reason why Luke Skywalker is seen by the fans of Star Wars the way that he is. He came from nothing, we watched him stumble, we watched him fall, hell... we watched him literally lose his hand. But through it all, he persevered and became the Jedi that we all know (and love). That right there is something called character development. Rey had none of that; she from zero to hero in nothing flat. You felt nothing for Rey but while you watched Luke stumble, you felt for him because in a way, he was Us.
Posted on Reply
#164
windwhirl
Yraggul666I don't believe it 'till i see it....
You'll have to wait at least a year until regulators approve the deal.

And then we'll be talking the actual transition.
Posted on Reply
#165
Turmania
I do not think they needed money to sell. But nevertheless I'm very happy Microsoft bought it. They needed a change and how many companies could afford this apart from Sony. I can not think of any other.
Posted on Reply
#166
R-T-B
trparkyA better example of what's commonly referred to as "woke-ism" in movies are the recent Star Wars movies with Rey in it. Let's take a girl who was an absolute nobody who knew absolutely nothing about The Force and within a very short amount of time, she's somehow better than Luke Skywalker. Wait. What? Luke Skywalker took the better part of three freakin' movies to become one with The Force and become the Jedi that we all know yet this Rey does it in the fraction of the time. Oh, and if that's not bad enough, she doesn't even know how to fly a spaceship, yet she hops into the Millenium Falcon and somehow instantly knows how to fly it. Something doesn't compute here other than someone having to "check some boxes" in the name of female empowerment.

There's a reason why Luke Skywalker is seen by the fans of Star Wars the way that he is. He came from nothing, we watched him stumble, we watched him fall, hell... we watched him literally lose his hand. But through it all, he persevered and became the Jedi that we all know (and love). That right there is something called character development. Rey had none of that; she from zero to hero in nothing flat. You felt nothing for Rey but while you watched Luke stumble, you felt for him because in a way, he was Us.
Don't blame a blatantly bad story on "wokeism."

Rogue One was fine, and every bit as "woke" if you will. The sequel stories just sucked, partially because they changed directors more often than underwear.
Posted on Reply
#167
lexluthermiester
There are regulator rumblings that this is going to be denied! I hope so. This is the last thing the gaming world needs.
Posted on Reply
#168
windwhirl
lexluthermiesterThere are regulator rumblings that this is going to be denied
Well, I'm not all that knowledgeable to say with confidence whether that's likely or not (I consider it should be denied due to a general anti-monopoly belief, but belief and reality sometimes don't match), but it wouldn't be surprising. There are a lot of IPs there, and Microsoft already has quite a few, plus the whole exclusivity deal that seems to be rather common these days kinda hurts consumers.
Posted on Reply
#169
lexluthermiester
windwhirlWell, I'm not all that knowledgeable to say with confidence whether that's likely or not
That's why I said "rumblings", it implied rumor but plausible.
windwhirl(I consider it should be denied due to a general anti-monopoly belief, but belief and reality sometimes don't match)
You nailed the actual concern.
windwhirlplus the whole exclusivity deal that seems to be rather common these days kinda hurts consumers.
It really does..
Posted on Reply
#170
trsttte
lexluthermiesterThere are regulator rumblings that this is going to be denied! I hope so. This is the last thing the gaming world needs.
The acquisition does put Microsoft even closer to having a gaming monopoly (it will be even tougher for Sony to compete with Gamepass now, whatever their alternive turns out to be) but what are the options for Activision?

The company has been overall dropping the ball (they were able to continue to hemorage players during the pandemic ) and with all the sexual harrasment lawsuits they're in for a very rough ride. They still have a lot of money and recurring income so they're unlikely to die any time soon, but it still begs the question of what will come of the company if the acquisition fails?
Posted on Reply
#171
Space Lynx
Astronaut
trsttteThe acquisition does put Microsoft even closer to having a gaming monopoly (it will be even tougher for Sony to compete with Gamepass now, whatever their alternive turns out to be) but what are the options for Activision?

The company has been overall dropping the ball (they were able to continue to hemorage players during the pandemic ) and with all the sexual harrasment lawsuits they're in for a very rough ride. They still have a lot of money and recurring income so they're unlikely to die any time soon, but it still begs the question of what will come of the company if the acquisition fails?
I'm not sure why Sony feels they need to compete. They literally are sold out of 14 months straight now and sold a record number of ps5's in record time, people will continue to buy games.

and if in USA, use Gamefly. Gamefly is amazing.
Posted on Reply
#172
lexluthermiester
trstttebut it still begs the question of what will come of the company if the acquisition fails?
It will have to do what it is supposed to do: Regroup, Rebuild and forge ahead. If it can't survive on it's own, it doesn't deserve to. But the last thing we need is Microsoft owning all of that IP.
Posted on Reply
#173
AsRock
TPU addict
HAHA if MS even cared they would be releasing more games, maybe Mechcommander 3. Only games they do keep alive is the really high money makers and every thing else gets swept under the carpet.
Posted on Reply
#174
trsttte
lexluthermiesterIt will have to do what it is supposed to do: Regroup, Rebuild and forge ahead. If it can't survive on it's own, it doesn't deserve to. But the last thing we need is Microsoft owning all of that IP.
I have no doubt it can survive, that's the problem. If it would simply die it could be broken up and the IP spread around to a couple of competitors, but they have a lot of money in the form of recurring revenue that will allow them to rot away very slowly into nothing which to me seems like a waste.


source: reddit

This graph is just brands, not revenue or other meaningful metric of size, but it still shows how consolidated the industry already is. I don't see Microsoft buying Activision as positive, but I can't see it as a complete negative either.
Posted on Reply
#175
Space Lynx
Astronaut
trsttteI have no doubt it can survive, that's the problem. If it would simply die it could be broken up and the IP spread around to a couple of competitors, but they have a lot of money in the form of recurring revenue that will allow them to rot away very slowly into nothing which to me seems like a waste.


source: reddit

This graph is just brands, not revenue or other meaningful metric of size, but it still shows how consolidated the industry already is. I don't see Microsoft buying Activision as positive, but I can't see it as a complete negative either.
interesting pie chart... never heard of embracer group or anything in embracer group though... I am guessing that is a diff region of the world?
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