Tuesday, January 18th 2022

Microsoft to Acquire Activision Blizzard to Bring the Joy and Community of Gaming to Everyone, Across Every Device

With three billion people actively playing games today, and fueled by a new generation steeped in the joys of interactive entertainment, gaming is now the largest and fastest-growing form of entertainment. Today, Microsoft Corp. announced plans to acquire Activision Blizzard Inc., a leader in game development and interactive entertainment content publisher. This acquisition will accelerate the growth in Microsoft's gaming business across mobile, PC, console and cloud and will provide building blocks for the metaverse.

Microsoft will acquire Activision Blizzard for $95.00 per share, in an all-cash transaction valued at $68.7 billion, inclusive of Activision Blizzard's net cash. When the transaction closes, Microsoft will become the world's third-largest gaming company by revenue, behind Tencent and Sony. The planned acquisition includes iconic franchises from the Activision, Blizzard and King studios like "Warcraft," "Diablo," "Overwatch," "Call of Duty" and "Candy Crush," in addition to global eSports activities through Major League Gaming. The company has studios around the word with nearly 10,000 employees.
Bobby Kotick will continue to serve as CEO of Activision Blizzard, and he and his team will maintain their focus on driving efforts to further strengthen the company's culture and accelerate business growth. Once the deal closes, the Activision Blizzard business will report to Phil Spencer, CEO, Microsoft Gaming.

"Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms," said Satya Nadella, chairman and CEO, Microsoft. "We're investing deeply in world-class content, community and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive and accessible to all."

"Players everywhere love Activision Blizzard games, and we believe the creative teams have their best work in front of them," said Phil Spencer, CEO, Microsoft Gaming. "Together we will build a future where people can play the games they want, virtually anywhere they want."

"For more than 30 years our incredibly talented teams have created some of the most successful games," said Bobby Kotick, CEO, Activision Blizzard. "The combination of Activision Blizzard's world-class talent and extraordinary franchises with Microsoft's technology, distribution, access to talent, ambitious vision and shared commitment to gaming and inclusion will help ensure our continued success in an increasingly competitive industry."

Mobile is the largest segment in gaming, with nearly 95% of all players globally enjoying games on mobile. Through great teams and great technology, Microsoft and Activision Blizzard will empower players to enjoy the most-immersive franchises, like "Halo" and "Warcraft," virtually anywhere they want. And with games like "Candy Crush," Activision Blizzard's mobile business represents a significant presence and opportunity for Microsoft in this fast-growing segment.

The acquisition also bolsters Microsoft's Game Pass portfolio with plans to launch Activision Blizzard games into Game Pass, which has reached a new milestone of over 25 million subscribers. With Activision Blizzard's nearly 400 million monthly active players in 190 countries and three billion-dollar franchises, this acquisition will make Game Pass one of the most compelling and diverse lineups of gaming content in the industry. Upon close, Microsoft will have 30 internal game development studios, along with additional publishing and esports production capabilities.

The transaction is subject to customary closing conditions and completion of regulatory review and Activision Blizzard's shareholder approval. The deal is expected to close in fiscal year 2023 and will be accretive to non-GAAP earnings per share upon close. The transaction has been approved by the boards of directors of both Microsoft and Activision Blizzard.
Source: Activision Blizzard
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215 Comments on Microsoft to Acquire Activision Blizzard to Bring the Joy and Community of Gaming to Everyone, Across Every Device

#176
trsttte
CallandorWoTinteresting pie chart... never heard of embracer group or anything in embracer group though... I am guessing that is a diff region of the world?
Nordic games + THQ later on also bought Koch Media (Deep Silver) and eventually rebranded the hole thing under the umbrella Embracer Group
Posted on Reply
#177
windwhirl
CallandorWoTinteresting pie chart... never heard of embracer group or anything in embracer group though... I am guessing that is a diff region of the world?
Embracer Group owns 4A Games, THQ Nordiq, Deep Silver, and Saber Interactive, among all those others.
Posted on Reply
#178
Space Lynx
Astronaut
This knowledge is all the more reason I think Sony made a mistake buying Bungie, Sony could have acquired so many creative Indie devs and gave them the resources they needed to truly flourish and create lasting epic single player games, etc. Sony feels like it needs to be a part of the cool kids group, and tactics wise, I think that is a mistake. Sony has never followed anyone else in this industry, always been unique and creative... really a shame to see them buy Bungie out of fear, fear ruins everyone, hopefully I am wrong and Sony will continue to impress in the coming years.
Posted on Reply
#179
trsttte
CallandorWoTThis knowledge is all the more reason I think Sony made a mistake buying Bungie, Sony could have acquired so many creative Indie devs and gave them the resources they needed to truly flourish and create lasting epic single player games, etc. Sony feels like it needs to be a part of the cool kids group, and tactics wise, I think that is a mistake. Sony has never followed anyone else in this industry, always been unique and creative... really a shame to see them buy Bungie out of fear, fear ruins everyone, hopefully I am wrong and Sony will continue to impress in the coming years.
The Bungie acquision seems like a fuck you to Microsoft since they were the original creators of Halo and were even bought and part of microsoft for a while during that time.
Posted on Reply
#180
lexluthermiester
trsttteI have no doubt it can survive, that's the problem. If it would simply die it could be broken up and the IP spread around to a couple of competitors, but they have a lot of money in the form of recurring revenue that will allow them to rot away very slowly into nothing which to me seems like a waste.


source: reddit

This graph is just brands, not revenue or other meaningful metric of size, but it still shows how consolidated the industry already is. I don't see Microsoft buying Activision as positive, but I can't see it as a complete negative either.
All good points. Still going to stick with my previous statement as I think they would survive too. I also think they would come out of it all stronger and better than being merged into a beast that is just going to cannibalize their assets.
Posted on Reply
#181
big_glasses
As long as you have "free" 3D game engines, like Unity and Unreal. Then it's a hard to make a true monopoly (+Blender and other free/open source tools)

Two of steams best earners last year being independent/small-scale
Valheim(Unity) and Dead by Daylight(Unreal), I believe are all independent/semi-independet/small scale studios.
and 2 Valve games, which are kind of outside that mess.
(source: store.steampowered.com/sale/BestOf2021?tab=1)


GTFO, My current fav (Coop) game is also semi-independent. They did get a sizeable investemnt from Tencent during early access though
Posted on Reply
#182
Atomic77
Oh my gosh I wonder what microsoft will do to the upcoming Diablo 4.
Posted on Reply
#183
lexluthermiester
Atomic77Oh my gosh I wonder what microsoft will do to the upcoming Diablo 4.
Hopefully, the deal will be quashed by regulators and they won't get a chance to screw it up..
Posted on Reply
#184
Ravenas
lexluthermiesterHopefully, the deal will be quashed by regulators and they won't get a chance to screw it up..
While I agree with you, this would only be quashed if this were an outside non-USA based firm.
Posted on Reply
#185
lexluthermiester
RavenasWhile I agree with you, this would only be quashed if this were an outside non-USA based firm.
Not at all. US regulators have put an end to a number of problematic buyout deals in the last decade. This is very possible because of how big microsoft already is.
Posted on Reply
#186
TheinsanegamerN
lexluthermiesterHopefully, the deal will be quashed by regulators and they won't get a chance to screw it up..
Why would regulators care about one bing bing wahoo comapny buing another bing bing wahoo company in a field FULL of bing bing wahoo companies? People can never seem to explain all the other developers and publishers out there.
trsttteThe Bungie acquision seems like a fuck you to Microsoft since they were the original creators of Halo and were even bought and part of microsoft for a while during that time.
It's a pretty big self own, if that's the case. The people who made bungie great have all left the company, and bungie is busy suing the few whos tuck around. Destiny was the meh heard roudn the world. There's a reason activision, the crazy control freaks, let bungie go and take the destiny IP with them.
Posted on Reply
#187
Ravenas
lexluthermiesterNot at all. US regulators have put an end to a number of problematic buyout deals in the last decade. This is very possible because of how big microsoft already is.
Won’t happen. It doesn’t corner consumers and it’s not a outside country buying out an American company.
Posted on Reply
#188
TheinsanegamerN
big_glassesAs long as you have "free" 3D game engines, like Unity and Unreal. Then it's a hard to make a true monopoly (+Blender and other free/open source tools)

Two of steams best earners last year being independent/small-scale
Valheim(Unity) and Dead by Daylight(Unreal), I believe are all independent/semi-independet/small scale studios.
and 2 Valve games, which are kind of outside that mess.
(source: store.steampowered.com/sale/BestOf2021?tab=1)


GTFO, My current fav (Coop) game is also semi-independent. They did get a sizeable investemnt from Tencent during early access though
Precisely. The importance of publisher houses is becoming increasingly irrelevant every year. Activision is a big fish, but the pond keep growing in size. When project wingman came out in late 2020, it hit #2 on the best sellers list, jsut behind cyberpunk 2077. CP2077 come sfrom CDPR, of course, but project wingman was one guy. In fact the only AAA publisher title ont he list that month was red dead online, a portion of RDR2.
Posted on Reply
#189
lexluthermiester
TheinsanegamerNWhy would regulators care about one bing bing wahoo comapny buing another bing bing wahoo company in a field FULL of bing bing wahoo companies? People can never seem to explain all the other developers and publishers out there.
RavenasWon’t happen. It doesn’t corner consumers and it’s not a outside country buying out an American company.
It would seem the two of you are missing the finer points of AntiTrust legal statues and concepts.
Posted on Reply
#190
windwhirl
lexluthermiesterIt would seem the two of you are missing the finer points of AntiTrust legal statues and concepts.
Microsoft already has experience with anti-trust and monopoly laws, so I'm pretty sure whatever paperwork they're making for this already has a considerable amount of concessions meant purely to please the regulators so that the deal goes off without a hitch.

Still, it will be interesting to see how this goes. No matter how much they try to accommodate the regulators, I'm sure they will be at least asking some questions to Microsoft.
Posted on Reply
#191
Space Lynx
Astronaut
windwhirlMicrosoft already has experience with anti-trust and monopoly laws, so I'm pretty sure whatever paperwork they're making for this already has a considerable amount of concessions meant purely to please the regulators so that the deal goes off without a hitch.

Still, it will be interesting to see how this goes. No matter how much they try to accommodate the regulators, I'm sure they will be at least asking some questions to Microsoft.
M$ probably thought the same thing when they won that 8 billion dollar contract with the government, then Amazon Web Services sued and won if I remember correctly. M$ no longer has the power they used to, especially with Linux and games being more and more easy to play on Linux

there is a big chunk of users they risk losing to Linux, M$ can't bully anymore :) I recommend Linux Mint, its great. :rockout:
Posted on Reply
#192
windwhirl
CallandorWoTAmazon Web Services sued and won if I remember correctly
Sort of. They don't have the exclusivity, since the new contract is multi-vendor.

Though, it seems that in reality Trump basically pushed for Microsoft out of spite for the Washington Post or whatever, which is owned by Bezos, who owns Amazon.
CallandorWoTM$ no longer has the power they used to, especially with Linux and games being more and more easy to play on Linux
?? Don't see what it has to do with this. Antitrust doesn't give a shit about that because, let's face it, Linux has a rounding error presence in the market outside of server deployments.
Posted on Reply
#193
Space Lynx
Astronaut
windwhirl?? Don't see what it has to do with this. Antitrust doesn't give a shit about that because, let's face it, Linux has a rounding error presence in the market outside of server deployments.
oh it has lots to do with this, M$ used to use Directx as hostage for gaming and was able to bully the gaming industry into using certain OS version or force upgrades as getting latest Directx was the only means to do so, even though it was proven on a couple of occassions no upgrade to a new OS was actually needed for that Directx variant in question.

I'll say it again baby, Linux to the moon!!!! how easily others forget Microsoft and its history with gaming, the first company to introduce DRM for games? Microsoft. hehehe

www.techpowerup.com/forums/threads/i-just-switched-to-linux-mint-latest-beta-release-i-am-freaking-in-love-take-care-windows-10-and-11-lmao.283820/
Posted on Reply
#194
windwhirl
CallandorWoToh it has lots to do with this, M$ used to use Directx as hostage for gaming and was able to bully the gaming industry into using certain OS version or force upgrades as getting latest Directx was the only means to do so, even though it was proven on a couple of occassions no upgrade to a new OS was actually needed for that Directx variant in question.

I'll say it again baby, Linux to the moon!!!! how easily others forget Microsoft and its history with gaming, the first company to introduce DRM for games? Microsoft. hehehe

www.techpowerup.com/forums/threads/i-just-switched-to-linux-mint-latest-beta-release-i-am-freaking-in-love-take-care-windows-10-and-11-lmao.283820/
Again it hardly matters.

Linux has a minimal presence outside of whatever happens with Steam deck, and even then it can basically emulate the games anyway, so it's literally nonsense to think Linux has anything to do here.
Posted on Reply
#195
trsttte
CallandorWoTM$ probably thought the same thing when they won that 8 billion dollar contract with the government, then Amazon Web Services sued and won if I remember correctly. M$ no longer has the power they used to, especially with Linux and games being more and more easy to play on Linux

there is a big chunk of users they risk losing to Linux, M$ can't bully anymore :) I recommend Linux Mint, its great. :rockout:
Amazon didn't win/Microsoft didn't exactly loose, amazon simply did what it does best and unleashed whining lawyers at the government until they got tired and canceled the contract entirely. To avoid such problems, they made a new program that was split among several vendors (including Google if I recall correctly).

They also tried that with NASA and the moon lander contract and weren't successful.
Posted on Reply
#196
plastiscɧ
I now take the liberty to point out that the company blizzard, although a pearl, but only for microsoft to become even larger. with all the negative consequences that brings a takeover so for customers. customer service goodbye!
the once great game with their cool GameMasters (legends until today) belongs in parts to a now transfigured past.


[and sorry i am upset until now]

my last experiences:
(the conversation was automatically translated)

after two days of unanswered mail you may also see where the journey possibly goes. But Data is now the KEY!!!


1200 pages regarding the past 3 years. I am 15 yrs now ingame...


THE CONVERSATION:
[/HR]
hello! greetings!
i would like to contact you today in two ways! please don't take it personally a persona but i will complain to you very much now:

what happened to your customer service in the past when you can't get any ingame support at all?
only formal things concerning the account. is this called outsourcing or puny?
i have been with you permanently for 15 years now and have not been able to address my problem, which i will do in a moment;

i am EXTREMELY and beyond annoyed that their game design allows, dammit, not to grey out or lock a 278 item that exists in catalyst to a trivial other 278 item with no significant improvement...!

it says cooldown 7 days. nothing else. no warning nothing.

is it possible to get my old item back, instead of armreife of the celestial? i want my vault arm splints back.

of course you can. one mouse click for you like before. why is there no help from GM anymore? ingame i couldn't even send the message because you use automated filters that block people if certain keywords fall under your --not help possible-- regulations or you just want to dump them in writing because the staff has been abolished.
i am really disappointed.
can you undo this? please!
i ask out of desperation alone

best regards
..........
[/HR]
[/HR]
Hello and greetings from the emerald island!

I'm sorry you converted the wrong item in the Creation Catalyst.

We at Customer Service do not exchange items that have been accidentally converted. We also do not refund flux or reset the cooldown of the catalyst.

If you convert an item on a slot that is not part of the tier set (cape, bracers, belt, and boots) the converted item will not count towards the set bonus.
Also, please keep in mind that the item's stats will change.
You can read more about this at www.wowhead.com/guides/creation-catalyst-crafting-tier-sets-shadowlands-patch-92.

But next week will come for sure and then you can convert the right item.


With kind regards,

Game Master ..........
Customer Service
Blizzard Entertainment
eu.blizzard.com/support
[/HR]
[/HR]
thank you for nothing!
your external website not belonging to the group, you can nail to the (with respect) to the hat!
there is nothing even remotely responsive to my overall problem.
do you think that your answer is satisfactory when i have further earned an answer and draw attention to your meager customer service...?
seriously now? what has become of you?
[/HR]
[/HR]



Posted on Reply
#197
zlobby
plastiscɧI now take the liberty to point out that the company blizzard, although a pearl, but only for microsoft to become even larger. with all the negative consequences that brings a takeover so for customers. customer service goodbye!
the once great game with their cool GameMasters (legends until today) belongs in parts to a now transfigured past.


[and sorry i am upset until now]

my last experiences:
(the conversation was automatically translated)
after two days of unanswered mail you may also see where the journey possibly goes. But Data is now the KEY!!!



THE CONVERSATION:
[/HR]
[/HR]
hello! greetings!
i would like to contact you today in two ways! please don't take it personally a persona but i will complain to you very much now:

what happened to your customer service in the past when you can't get any ingame support at all?
only formal things concerning the account. is this called outsourcing or puny?
i have been with you permanently for 15 years now and have not been able to address my problem, which i will do in a moment;

i am EXTREMELY and beyond annoyed that their game design allows, dammit, not to grey out or lock a 278 item that exists in catalyst to a trivial other 278 item with no significant improvement...!

it says cooldown 7 days. nothing else. no warning nothing.

is it possible to get my old item back, instead of armreife of the celestial? i want my vault arm splints back.

of course you can. one mouse click for you like before. why is there no help from GM anymore? ingame i couldn't even send the message because you use automated filters that block people if certain keywords fall under your --not help possible-- regulations or you just want to dump them in writing because the staff has been abolished.
i am really disappointed.
can you undo this? please!
i ask out of desperation alone

best regards
..........
[/HR]
[/HR]
Hello and greetings from the emerald island!

I'm sorry you converted the wrong item in the Creation Catalyst.

We at Customer Service do not exchange items that have been accidentally converted. We also do not refund flux or reset the cooldown of the catalyst.

If you convert an item on a slot that is not part of the tier set (cape, bracers, belt, and boots) the converted item will not count towards the set bonus.
Also, please keep in mind that the item's stats will change.
You can read more about this at www.wowhead.com/guides/creation-catalyst-crafting-tier-sets-shadowlands-patch-92.

But next week will come for sure and then you can convert the right item.


With kind regards,

Game Master ..........
Customer Service
Blizzard Entertainment
eu.blizzard.com/support
[/HR]
[/HR]
thank you for nothing!
your external website not belonging to the group, you can nail to the (with respect) to the hat!
there is nothing even remotely responsive to my overall problem.
do you think that your answer is satisfactory when i have further earned an answer and draw attention to your meager customer service...?
seriously now? what has become of you?
[/HR]
[/HR]



Wait, what?
Posted on Reply
#198
plastiscɧ
zlobbyWait, what?
yes! you may only pay but no longer ask for help, which has always been the case.
Posted on Reply
#199
Vayra86
plastiscɧyes! you may only pay but no longer ask for help, which has always been the case.
Blizzard isn't what it was ever since Diablo 3. The RMAH was the most blatant sign corporate money was going to win over solid business 'with' customers. The business from that point onwards was going to happen one way or another, customer happy or not. Why? Because it showed them how stupid kids with money are, and how easily they keep asking for more even if you take it from them. They also learned a thing or two about the public and popular opinion: 'If we look like, and tell customers that we are listening to them all the time, they believe it'.

They forgot that trust was built over the course of decades and has probably been completely lost over the course of less than a few business decisions.

That's why they asked us if we didn't have a phone. New markets bro! New idiots to fool! New trust to build and betray!
Posted on Reply
#200
plastiscɧ
Vayra86Blizzard isn't what it was ever since Diablo 3. The RMAH was the most blatant sign corporate money was going to win over solid business 'with' customers. The business from that point onwards was going to happen one way or another, customer happy or not. Why? Because it showed them how stupid kids with money are, and how easily they keep asking for more even if you take it from them. They also learned a thing or two about the public and popular opinion: 'If we look like, and tell customers that we are listening to them all the time, they believe it'.

They forgot that trust was built over the course of decades and has probably been completely lost over the course of less than a few business decisions.

That's why they asked us if we didn't have a phone. New markets bro! New idiots to fool! New trust to build and betray!
I just had to get that off my chest.
they take a lot but don't give any more.
before you could chat with a GM about whether he prefers to drink Pepsi or Coke... sure that's really unnecessary and shallow.
but you could always turn to them when something went wrong. and that was at a time when this game, WOW, had about 12 million subscribers.
the half in about has remained. actually, it should be no reason to greed here only on maximum profit alone.

its pity.
Posted on Reply
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