Tuesday, February 25th 2025

AMD Mentions Sub-$700 Pricing for Radeon RX 9070 GPU Series, Looks Like NV Minus $50 Again

Yesterday, 12:49 Discuss (182 Comments)

Late last week, AMD posted a helpful reminder; a special RDNA 4 Friday (February 28) event is on the calendar. Additionally, they quietly confirmed that the upcoming launch of Radeon RX 9070 series graphics cards will not include reference/MBA models. Team Red enthusiasts and other interested parties are anticipating an official unveiling of performance data, technical specifications, and decisive pricing. Recent leaks have produced speculative figures for various board partner options, but industry whispers suggest that AMD's guide MSRP has fluctuated over the past couple of weeks. An almost definitive answer has arrived online, courtesy of another VideoCardz investigative piece.

The article does not class the latest pre-release disclosure as a true "leak," VideoCardz believes that their sharing of AMD press briefing slides serves as an intriguing teaser. The report dismisses yet another case of pre-launch retail spillage: "there are many rumors about relatively high prices for the RX 9070 series. For instance, a Reddit thread allegedly shows prices from Best Buy's internal system, with prices starting at $739 (see screenshot below)... From what we have been told and shared during the media briefing, AMD showed one slide that may confirm where the prices will be. The Radeon RX 9070 series is focusing on a sub-$700 price point, and AMD wants their cards to be 'more accessible.' AMD says that 85% of gamers buy cards below $700, and this is what the RDNA 4 series will focus on." Another leaked presentation slide indicates that Team Red is targeting higher resolutions (1440p and 4K), better performance; especially with "ray tracing games," as well as "easy upgrades." The last point emphasizes drop-in 8-pin power connector options. ASRock and Sapphire appear to be breaking away from this traditional connection mold with their upcoming premium-tier designs, but the majority of AIB cards are expected to stick with a tried and trusted solution.

Sources: VideoCardz, Radeon Subreddit

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182 Comments on AMD Mentions Sub-$700 Pricing for Radeon RX 9070 GPU Series, Looks Like NV Minus $50 Again

#51

john_

DahitaThat's not what the article says.

The article says the series is under $700, that includes the XT model.

I am talking about the title. After reading the title ("Looks Like NV Minus $50 Again") I had no intention on reading the ~~news article~~ thread post.

#52

Bomby569

AMD: 85% of gamers buy a sub 700usd card

another fun fact: 90% of gamers buy Nvidia

699ud, what a joke, 5% market share it is

#53

Rover4444

INTEL IF YOU CAN HEAR US...!

#54

Dahita

john_I am talking about the title.

"AMD Mentions Sub-$700 Pricing for Radeon RX 9070 Series, Looks Loke NV Minus $50 Again"

It's in the title.

#55

Rover4444

Chrispy_Well, $699 is 40% more than the "price of a 7800XT" they repeatedly bragged about last autumn (blog, investor presentation slides, tweets), but I guess Nvidia's offerings are selling for $900 and that's the reality of capitalism. The 5070Ti is artificially scarce right now and there's no competition from the 40-series stock on shelves either. When the $749 models start to appear on shelves again, the $699 XT is going to look pointless.

"Why take a risk on AMD if you're only saving $50?" It's the single biggest reason their otherwise excellent RDNA2 and RDNA3 offerings failed in the market. If the 5070Ti ever becomes available at $749 again, then an equivalent AMD card needs to be $600 or less in order to appeal to existing Nvidia users.

Exactly, I feel like NVIDIA is intentionally holding back stock (again) to see how AMD responds.

#56

john_

DahitaIt's in the title.

Read again my post. Thank you.

#57

Rover4444

tfdsafDude they have a dedicated engine for RT, the new GPU's will be on average 60% faster in existing RT games over their predecessors. So if we compare to the 7800XT which is the same specs essentially, the 9070XT RT will be over 60% faster.

AMD will miss a huge opportunity if they price this at $699 or $649, its needs to be $600 or less to actually be disruptive and for them to actually gain marketshare. If they want to keep on having 9-11% marketshare then they should price it above $600, nothing will change.

If they want to actually have a great product launch and gain marketshare and have some excitement follow them, then the 9070XT should cost at most $599, heck I'd even say $550 for them to actually make a big dent in marketshare, if they actually want to go from 9% marketshare to 25% or more. The 9070 should also not be a penny over $499, in fact IU think a way more opportunistic pricing would be $449 and really make a dent in the market.

That would allow them to price the 9060XT for $350 and 9060 for $250

Yeah, $550 for the XT would be competitive, $500 would be a day one buy for me. A full performance tier up for the price of a 5070? That's value. NVIDIA -$50, on the other hand...

#58

Chrispy_

AnotherReaderI think it's likely to be closer to 649 as 699 is essentially 700 and that would make a mockery of the slide that VideoCardz is using to support their argument.

$649 MSRP would be disappointing as most AIBs make 2-3 tiers of cards, and even the base tier comes in OC versions that command a small $10-30 premium. All of the shelf space is taken by factory-OC models and premium variants with overkill, overpriced coolers that spaff budget needlessly on ARGBLED that does zero for performance and severely hurts performance/$.

Hopefully I'm wrong and there are enough MSRP models to fend off the scalpers.

#59

Dahita

john_Read again my post. Thank you.

Sure, and you're welcome.
Post:

john_Well, AMD didn't said if 699 will be the XT model of the 9070 NON XT model. So, it could be 699 and 799. (plot twist)

It couldn't be $799 according to the title or the article, since the XT is included in the 9070 series.

I don't know what's confusing to you.

#60

Bomby569

Chrispy_Hopefully I'm wrong and there are enough MSRP models to fend off the scalpers.

you have the jet engine ventus and not much else, is there even any doubt

#61

AnotherReader

Chrispy_$649 MSRP would be disappointing as most AIBs make 2-3 tiers of cards, and even the base tier comes in OC versions that command a small $10-30 premium. All of the shelf space is taken by factory-OC models and premium variants with overkill, overpriced coolers that spaff budget needlessly on ARGBLED that does zero for performance and severely hurts performance/$.

Hopefully I'm wrong and there are enough MSRP models to fend off the scalpers.

Even the basic models, such as the Sapphire Pulse, have had small premiums over the reference cards.

#62

john_

Rover4444Exactly, I feel like NVIDIA is intentionally holding back stock (again) to see how AMD responds.

Nvidia is holding back stock to push prices up. Nvidia is pushing prices up the last 12+ years. Titan models where introduced in the market with half advertisements talking about pro use and other half about gaming for that reason alone. To educate people to accept paying $1000 for a gaming card. 12+ years later and with Nvidia at 90% and over 3 trillions, they don't really care about what AMD will do. Those MSRPs where there to make people feel good about the new series. You build positive feelings to the consumer/gamer then the price skyrockets and all the blame goes to AI, AIBs, scalpers, retailers. Considering the influence Nvidia has to the average gamer today, a 5070 Ti at $1100 instead of $750 creates disappointment more than anger towards Nvidia. Nvidia coming out and saying that supply will greatly improve the next month or two, creates also hope to the gamer. The gamer who will rush to buy the 5070 Ti at $900 instead of waiting to see $750, because of fear that prices could bounce up again.

Nvidia is doing what every business is doing. Keeps increasing prices to see where consumers will say "This is gone too far, I don't buy". We haven't reach that point yet, or the lack of supply helps to make it look so.

DahitaSure, and you're welcome.
Post:

It couldn't be $799 according to the title or the article, since the XT is included in the 9070 series.

I don't know what's confusing to you.

Oh my God, you stuck on the fun part and missed the next episodes.

#63

t0t0

If true, this is hilarious, how can you take market shares when your perf/price is symbolically lower than NV? In the end, AMD is its own enemy, better to get rid of the marketing team...

#64

Zareek

Isn't this supposed to be a replacement for the 7900 GRE / 7800 XT. Both of which sold for SIGNIFICANTLY less! Minor bump for inflation is okay, 20%+ is not! If they think they'll steal back market share by pricing $50 less then they are SMOKING CRACK!!! Honestly, I don't know how many half-assed GPU launches they have left. They are already almost completely irrelevant in the discrete video card market. This needs to be a Home Run product lineup. Not another come over here for $50 less. $50 off of $750 doesn't even cover sales tax in most US states.

#65

Hecate91

medi01Oh, does it?

Where can I get 5070Ti for $750? :D

TPU is still choosing to ignore real world pricing, it's sad to me how anyone can still claim the 5070Ti or the 50 series MSRP isn't fake.
I don't doubt AMD will try to match the pricing Nvidia set, and AMD will get blamed for the high prices as usual.

#66

Rover4444

john_Well, AMD didn't said if 699 will be the XT model of the 9070 NON XT model. So, it could be 699 and 799. (plot twist)

The negativity on a news title shouldn't be there, except if this isn't a news story but a forum thread.
This negativity only helps Nvidia's narrative and I will keep repeating the Civilization VII conclusion example, where the lack of DLSS was mentioned with references to Starfield RUMOR about AMD blocking DLSS and something about devs fearing gamers' wrath or something. It seems that gamers go on full rage mode when Nvidia's techs are missing, based on TPU.

In any case, if AMD starts at $699 for the top model, I am expecting the price to drop fast IF Nvidia isn't lying and we start seeing more RTX 5000 series in the market. If we don't see RTX 5070 Tis in the market soon, then please, spare me Nvidia's lies and it is NOT -$50 it's -$300

Obviously while most people would/should avoid buying AMD or Nvidia cards at these prices, OEMs and people who pay for pre build systems will probably pay these prices anyway. And companies like AMD or Nvidia or Intel don't care what we will say here, because we are probably single digit part of the market.

OEMs and SIs don't pay MSRP.

DahitaSure, and you're welcome.
Post:

It couldn't be $799 according to the title or the article, since the XT is included in the 9070 series.

I don't know what's confusing to you.

I assume he didn't read the words prior to NV minus $50 LOL

john_Nvidia is holding back stock to push prices up. Nvidia is pushing prices up the last 12+ years. Titan models where introduced in the market with half advertisements talking about pro use and other half about gaming for that reason alone. To educate people to accept paying $1000 for a gaming card. 12+ years later and with Nvidia at 90% and over 3 trillions, they don't really care about what AMD will do. Those MSRPs where there to make people feel good about the new series. You build positive feelings to the consumer/gamer then the price skyrockets and all the blame goes to AI, AIBs, scalpers, retailers. Considering the influence Nvidia has to the average gamer today, a 5070 Ti at $1100 instead of $750 creates disappointment more than anger towards Nvidia. Nvidia coming out and saying that supply will greatly improve the next month or two, creates also hope to the gamer. The gamer who will rush to buy the 5070 Ti at $900 instead of waiting to see $750, because of fear that prices could bounce up again.

Nvidia is doing what every business is doing. Keeps increasing prices to see where consumers will say "This is gone too far, I don't buy". We haven't reach that point yet, or the lack of supply helps to make it look so.

Oh my God, you stuck on the fun part and missed the next episodes.

They do care about what AMD does, that's why they flooded the market with 3060s after the 6600 XT came out.

Hecate91TPU is still choosing to ignore real world pricing, it's sad to me how anyone can still claim the 5070Ti or the 50 series MSRP isn't fake.
I don't doubt AMD will try to match the pricing Nvidia set, and AMD will get blamed for the high prices as usual.

Let's not act like AMD's blameless, either. Them chasing these prices is one of the reasons why we're in this mess.

#67

Visible Noise

john_Nvidia is holding back stock to push prices up.

Citation needed.

#68

Recus

2016: 84% buy $100-$300 GPU
2025: 85% buy $700 GPU

#69

Bomby569

Recus2016: 84% buy $100-$300 GPU
2025: 85% buy $700 GPU

AMD's market share in 2016 was 30%
2025: AMD's market share is 10%

#70

Dahita

john_Nvidia is holding back stock to push prices up.

Wrong. They are limiting the production in favor of the AI market which now represents more than 80% of their marketshare and is much more lucrative.
stockanalysis.com/stocks/nvda/metrics/revenue-by-segment/

Very specifically, they are producing for Elon Musk rather than us.
techreport.com/news/xai-6-billion-purchase-100000-nvidia-chips/

They couldn't care less whether a 5090 is priced $2000, $3000 or $4000, first off because these prices are inflated at the AIB or retailer level, secondly because that is no longer their main source of revenue, by far.

john_The gamer who will rush to buy the 5070 Ti at $900 instead of waiting to see $750, because of fear that prices could bounce up again.

But you forget gamers (like me) stuck on a 20X0 or earlier, trying to upgrade. We're forced to deal with what is available.

john_Nvidia is doing what every business is doing. Keeps increasing prices to see where consumers will say "This is gone too far, I don't buy". We haven't reach that point yet, or the lack of supply helps to make it look so.

They don't, MSRP for the 5080 is $999 while the MSRP of the 4080 was $1,199. They don't care about this segment anymore. In the US alone, there was something like 1000 RTX 5080 available. Do you really think they don't understand the concept of an economy of scale?!

john_Oh my God, you stuck on the fun part and missed the next episodes.

Sure, I guess I missed the fun. I'm not trying to pick on you. I'm sure eager for this card to get out to see if I'm finally going to be able to upgrade with a product that makes sense, and I like discussing the facts, so I'm quick to point out things that don't make sense IMO.

#71

Rover4444

Visible NoiseCitation needed.

Would like to see this too, I was just going off vibes.

ZareekIsn't this supposed to be a replacement for the 7900 GRE / 7800 XT. Both of which sold for SIGNIFICANTLY less! Minor bump for inflation is okay, 20%+ is not! If they think they'll steal back market share by pricing $50 less then they are SMOKING CRACK!!! Honestly, I don't know how many half-assed GPU launches they have left. They are already almost completely irrelevant in the discrete video card market. This needs to be a Home Run product lineup. Not another come over here for $50 less. $50 off of $750 doesn't even cover sales tax in most US states.

Yep. Inflation isn't even a good excuse either, $500 when the 7800 XT released is $517 today, not $699. Worst part is is the die's not that much bigger on the 9070 XT and everything else needed to produce the card has come down in price, too.

Bomby569AMD's market share in 2016 was 30%
2025: AMD's market share is 10%

It's almost like there's a pattern :wtf:

#72

Tek-Check

Zazigalkawell, that's surprising, given that's more or less going to be a 5070 competitor. I mean $550 - sure, but more ?

Do you want AMD to have the same fake MSRP at 550 as Nvidia has at 750?
Is that really what you want to see?

#73

Rover4444

DahitaWrong. They are limiting the production in favor of the AI market which now represents more than 80% of their marketshare and is much more lucrative.

Unfortunately for AMD, they can't play these pricing games like NVIDIA. RDNA is a different architecture from CDNA and Ryzen uses a different node. RDNA cards HAVE to be sold as gaming cards, from the moment they're produced.

Tek-CheckDo you want AMD to have the same fake MSRP at 550 as Nvidia has at 750?
Is that really what you want to see?

Yeah, duh. Personally though I don't see the MSRP as fake on AMD's side.

#74

Hecate91

Rover4444Let's not act like AMD's blameless, either. Them chasing these prices is one of the reasons why we're in this mess.

True, but AMD being a business doesn't have to hand out GPU's for free either, Nvidia pushing prices up is the reason the market is a mess.

Recus2016: 84% buy $100-$300 GPU
2025: 85% buy $700 GPU

And you can thank Nvidia for pushing pricing up that high over the past 10 years.

DahitaWrong. They are limiting the production in favor of the AI market which now represents more than 80% of their marketshare and is much more lucrative.

Either way Nvidia is holding consumer stock back to keep pricing high, they made MSRP claims and didn't stick to it, and the tech media is going along with fake MSRP's.

#75

Dawora

dir_dBetter Value than Nvidia but far from Great.

its more like 690 +Vat +Aib
so whit 20% Vat =828 +Aib exrta
U will see some models go over 900

i have allredy seen those weeks ago

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AMD Mentions Sub-$700 Pricing for Radeon RX 9070 GPU Series, Looks Like NV Minus $50 Again

182 Comments on AMD Mentions Sub-$700 Pricing for Radeon RX 9070 GPU Series, Looks Like NV Minus $50 Again

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