Tuesday, February 25th 2025
AMD Mentions Sub-$700 Pricing for Radeon RX 9070 GPU Series, Looks Like NV Minus $50 Again
Late last week, AMD posted a helpful reminder; a special RDNA 4 Friday (February 28) event is on the calendar. Additionally, they quietly confirmed that the upcoming launch of Radeon RX 9070 series graphics cards will not include reference/MBA models. Team Red enthusiasts and other interested parties are anticipating an official unveiling of performance data, technical specifications, and decisive pricing. Recent leaks have produced speculative figures for various board partner options, but industry whispers suggest that AMD's guide MSRP has fluctuated over the past couple of weeks. An almost definitive answer has arrived online, courtesy of another VideoCardz investigative piece.
The article does not class the latest pre-release disclosure as a true "leak," VideoCardz believes that their sharing of AMD press briefing slides serves as an intriguing teaser. The report dismisses yet another case of pre-launch retail spillage: "there are many rumors about relatively high prices for the RX 9070 series. For instance, a Reddit thread allegedly shows prices from Best Buy's internal system, with prices starting at $739 (see screenshot below)... From what we have been told and shared during the media briefing, AMD showed one slide that may confirm where the prices will be. The Radeon RX 9070 series is focusing on a sub-$700 price point, and AMD wants their cards to be 'more accessible.' AMD says that 85% of gamers buy cards below $700, and this is what the RDNA 4 series will focus on." Another leaked presentation slide indicates that Team Red is targeting higher resolutions (1440p and 4K), better performance; especially with "ray tracing games," as well as "easy upgrades." The last point emphasizes drop-in 8-pin power connector options. ASRock and Sapphire appear to be breaking away from this traditional connection mold with their upcoming premium-tier designs, but the majority of AIB cards are expected to stick with a tried and trusted solution.
Sources:
VideoCardz, Radeon Subreddit
The article does not class the latest pre-release disclosure as a true "leak," VideoCardz believes that their sharing of AMD press briefing slides serves as an intriguing teaser. The report dismisses yet another case of pre-launch retail spillage: "there are many rumors about relatively high prices for the RX 9070 series. For instance, a Reddit thread allegedly shows prices from Best Buy's internal system, with prices starting at $739 (see screenshot below)... From what we have been told and shared during the media briefing, AMD showed one slide that may confirm where the prices will be. The Radeon RX 9070 series is focusing on a sub-$700 price point, and AMD wants their cards to be 'more accessible.' AMD says that 85% of gamers buy cards below $700, and this is what the RDNA 4 series will focus on." Another leaked presentation slide indicates that Team Red is targeting higher resolutions (1440p and 4K), better performance; especially with "ray tracing games," as well as "easy upgrades." The last point emphasizes drop-in 8-pin power connector options. ASRock and Sapphire appear to be breaking away from this traditional connection mold with their upcoming premium-tier designs, but the majority of AIB cards are expected to stick with a tried and trusted solution.
192 Comments on AMD Mentions Sub-$700 Pricing for Radeon RX 9070 GPU Series, Looks Like NV Minus $50 Again
nvidia are exiting gaming gpu market and amd is doing the same thing (But with way worse consequences) It will shoot out from the gpu market share like a champagne cork!
I'd argue this loss doesn't even begin to compare to the loss that Microsoft imposed on Windows users when they retired DirectSound 3D and direct audio hardware addressing and replaced it with software-based WASAPI, this was done with the launch of Windows Vista, and hasn't changed or improved to this day.
It baffles me how people seem to have the perspective of 'near future' and nothing else. Do we really think AI is going to keep gobbling up all the chips? Come on. I mean look at AMD. They've had long term planning going on. That's why they have such trouble to adjust to a new reality, too. But really, these companies just sell chips and they make the chips the market wants. Its that simple. Gaming ain't going nowhere. The demand will remain. The supply will be there. If you haven't noticed yet... gaming is too big to fail. We want it. More of it. Year over year - irrespective of the economical trends.
Another good example: look at Intel. They're forging ahead on GPU and releasing gaming GPUs to do so. They don't do that just to make AI powerhouses, heck we're seeing that appear alongside their CPU business more so than being a pure GPU development. The technology is simply becoming impossible not to have, and gaming will always remain one of the things to do with it.
if AMD prices at higher, then it really will be show me the performance… and Nvidia being slower will still eat your lunch because everybody is in “love” with Nvidia… they can do any “abusive“ behaviour with regards to pricing and performance… because they are the 80% market leader…
(by the way, my belief is the $900 rumour is because the 9070 XT is faster than a 7900 XT, the original price of the 7900 XT was 900…)
The best Nvidia card that I bought, because it seemed to punch above its weight, was the 1660ti, compared to the 2080, it felt faster. even though it was ever so slightly slower than a 2080… but in GTA five it felt like it gave you the same speed. the 2080’s problem when I tested it was that it did not have 18000 gddr6, the 2080 really needed fast ram, I got it to overclock to 17000… and got a glimpse of what could it do, but it wasn’t stable. Therefore it was (IMO) garbage!
Point is the 1660 TI was 330 Canadian, or 250us, that 2080 was 900can (amazon used) (if I remember correctly) those days are gone, Nvidia will never sell another card that is useful for 250 US.
It would be like saying "Come on, do you really think people will keep upgrading their computers?" 40 years ago. Ai will keep evolving, needing more, better power, just like computers did, and there are more people and devices (cars, houses, facilities) that will use AI in the world than PC gamers.
No, the gamers market won't die, but it seems inevitable that it will drift into a niche market (it's already happened actually), for the benefit of consoles and remote gaming. It's all about datacenters.
If you need more convincing, follow the money. How many announcements about hundreds of BILLIONS spend towards AI in the past 6 months? I know of four just off the top of my head (facebook/Tesla/Gvmnt/Apple) totaling over $1500 billions. What does the PC gaming industry weigh? 80.27 billion U.S. dollars in 2023.
No wonder manufacturers don't care about graphic cards for PCs anymore.
i know all the prices now in my country, little better Vs Nvidia but need to be much more to get that marketshare
The same goes In case, if the GPU makers raise MSRP, or the sell price, by AIB prox. It still doesn't make the supply any better, because the foundries (TSMC in this case) has only that much waffer allocation, as it has. I doubt even nVidia could allow themslves, to make even a bit more waffers, then they already have.
So even, if this lets the GPU vendors/sellers to gain more from the fewer buyers, it will hurt them in the long run, by increasing the amount of the frustrated customers. Which definitely will overweight the bunch of people willing to buy the cards at whatever price.
But this's just another point of view!
Wow, would you look at that. Says here if they want to increase market share and move volume they've gotta price it lower. Amazing! :clap:
Can you guess who's NOT getting market share this generation?
As far as my point, AMD priced it $50 less than supposed direct competitor, as discussed, and against your point which was:
"And for all that talk about not ignoring the competition, you really ignored the competition on this one. The 9070 XT at $690 is a bad price because the 5070 Ti at $750 exists. It's also a bad price because it won't meet AMD's stated objectives this generation, which is "increase market share". Which necessitates lower pricing. "
AMD confirmed what I pointed out about competition, with prices between $700 and $1100, which is in line with demand and supply. If you don't understand it, there's nothing I can do for you.
End of story.
And yes, I am saying it's at least $50 more valuable because you asserted the gaming performance should be similar. GDDR7 and CUDA more than makes up the difference, even pre-release.LMAO. Read a history book.
Something tells me, the GPU makers themselves, or via AIB proxy, are going to milk as much as they can, and will tryto keep the real/street prices, as high as possible, for as long possible. Simultaneously, trying to "pursuade", "talk" people into the narratives, of "these prices are actually this great", through YT, and "journaists"
It would be incredibly great, if intel would finally manage to sort their sh*t out, and start to flood the market with affordable, reliable GPUs, on both HW and SW levels. Of they'll manage to get their own foundries work for their GPU silicon, with good yields, it would further bring down the prices, or at least will keep them nice. It would be also great, if Intel this time will keep things humble, and sane, thus undercutting it's both duopolist GPU rivals. But this is still Intel we are talking about. So I don't hold my breath. At this point the market need not only third, but fourth and fifths GPU rivals. The more the better.
videocardz.com/newz/microcenter-lists-radeon-rx-9070-series-rx-9070-xt-starting-at-699-rx-9070-at-649