Tuesday, February 25th 2025
AMD Mentions Sub-$700 Pricing for Radeon RX 9070 GPU Series, Looks Like NV Minus $50 Again
Late last week, AMD posted a helpful reminder; a special RDNA 4 Friday (February 28) event is on the calendar. Additionally, they quietly confirmed that the upcoming launch of Radeon RX 9070 series graphics cards will not include reference/MBA models. Team Red enthusiasts and other interested parties are anticipating an official unveiling of performance data, technical specifications, and decisive pricing. Recent leaks have produced speculative figures for various board partner options, but industry whispers suggest that AMD's guide MSRP has fluctuated over the past couple of weeks. An almost definitive answer has arrived online, courtesy of another VideoCardz investigative piece.
The article does not class the latest pre-release disclosure as a true "leak," VideoCardz believes that their sharing of AMD press briefing slides serves as an intriguing teaser. The report dismisses yet another case of pre-launch retail spillage: "there are many rumors about relatively high prices for the RX 9070 series. For instance, a Reddit thread allegedly shows prices from Best Buy's internal system, with prices starting at $739 (see screenshot below)... From what we have been told and shared during the media briefing, AMD showed one slide that may confirm where the prices will be. The Radeon RX 9070 series is focusing on a sub-$700 price point, and AMD wants their cards to be 'more accessible.' AMD says that 85% of gamers buy cards below $700, and this is what the RDNA 4 series will focus on." Another leaked presentation slide indicates that Team Red is targeting higher resolutions (1440p and 4K), better performance; especially with "ray tracing games," as well as "easy upgrades." The last point emphasizes drop-in 8-pin power connector options. ASRock and Sapphire appear to be breaking away from this traditional connection mold with their upcoming premium-tier designs, but the majority of AIB cards are expected to stick with a tried and trusted solution.
Sources:
VideoCardz, Radeon Subreddit
The article does not class the latest pre-release disclosure as a true "leak," VideoCardz believes that their sharing of AMD press briefing slides serves as an intriguing teaser. The report dismisses yet another case of pre-launch retail spillage: "there are many rumors about relatively high prices for the RX 9070 series. For instance, a Reddit thread allegedly shows prices from Best Buy's internal system, with prices starting at $739 (see screenshot below)... From what we have been told and shared during the media briefing, AMD showed one slide that may confirm where the prices will be. The Radeon RX 9070 series is focusing on a sub-$700 price point, and AMD wants their cards to be 'more accessible.' AMD says that 85% of gamers buy cards below $700, and this is what the RDNA 4 series will focus on." Another leaked presentation slide indicates that Team Red is targeting higher resolutions (1440p and 4K), better performance; especially with "ray tracing games," as well as "easy upgrades." The last point emphasizes drop-in 8-pin power connector options. ASRock and Sapphire appear to be breaking away from this traditional connection mold with their upcoming premium-tier designs, but the majority of AIB cards are expected to stick with a tried and trusted solution.
182 Comments on AMD Mentions Sub-$700 Pricing for Radeon RX 9070 GPU Series, Looks Like NV Minus $50 Again
AMD need conversions, they need to make a potential GeForce buyer not buy a GeForce because their product is such an attractive price to performance. They did it before with Ryzen and previous Radeon generations.
I tire of this narrative where AMD is seen like some blameless child who did nothing wrong and is being oppressed/persecuted and couldn't succeed if they tried, they're a damn multi billion dollar company and they're not trying hard enough.
This Minus 50 nonsense off of what Nvidia does is one of the reasons.
They need to move VOLUME of product. THEY NEED MARKET SHARE NOW!!!. Not just trying to get as much $$$ as they can per unit.
Because if you look back at the past history and the market share... THIS action does not work. They followed this stupid approach for several years AND LOST MARKET SHARE.
People think AMD is some Titan of the industry. These people do not read the quarterly financials like I do. AMD is making NET profit but not much considering how large the corporation is. AMD needs something to be relevant in this sector of tech.
Nvidia has given AMD a golden opportunity on a platter cocerning gaining market share and positive results from their customer base. But it looks like they are going to shoot themselves in the foot again.
Yea I know why they are doing this, but I did not put this company into this situation.
Dr. Lisa Su Did. And because of that... IF AMD does the usual Minus 50 nonsense, long term I can almost guarantee their marketshare will be FLAT.
There's more to this but I'll wait until when this video card is launched.
I'd accept if roughly half of basic models sell at MSRP and the rest are more expensive, beefed-up versions with additional features, such as higher clocks, fancy fans, etc. Both AMD and Nvidia are absolutely in a commanding position to arrange this deal with AIBs for basic models. They just need to avoid being greedy on their margins, especially Nvidia (~74%). Lower the flipping margins and there will be more cards at MSRP. It is that simple in capitalism. It's not a rocket science.
'MSRP marketing' has become a brainwashing tool, whereby less than a handful of models are offered at this price. Hence consumer feeling of being cheated upon. I trust my feelings on this, not the marketing, I am afraid.
As for the news, if it's true, and it's 650~699 (meaning ~x10 where I live), there goes my excitement.
Minus 50 is not necessarily minus 50, as MSRP of 750 is practically a bogus number. Real retail prices of 5070Ti go around $900, and several models above $1,000. Wait for the prices to be announced on Friday and you will find out more. Simple.
I might as well choose GN for news at this point.
I watched Vex's video about the RX 9070 XT leaked prices
Theres a comment near the end of the video
People want AMD to put X($550) price
People get mad when AMD asks "Hardware unboxed" what the price should be & says its over if AMD is asking what the price should be from a "youtube influncers"
:confused:
IF it X is at the $649 range, it will still sell UNTIL Nvidia moves their pricing down.
And I think they will.
If it does sell at $649-699 then thats just how bad the current market is.Honestly I trust GN quite a bit more than I do TPU anymore. TPU hasn't been impartial for quite a while and recently they aren't trying to hide it.You mean IF Nvidia moves their pricing down, they currently have no reason to as people are still buying 50 series cards at scalper prices.
Assuming the 9070XT is in the same performance range as the 5070 ti, I said assuming (according to the leaks), and given that the 5070 ti goes for a minimum of $750 while being unavailable anywhere, why on EARTH would people not buy the 9070XT at $690?
Are you aware that there are NO stocks available anywhere of RTX 50x0?
$700 isn't a serious price. The 6700XT and 7700XT didn't move mass units until both of those went sub $400. Obviously, I'm not saying the 9070XT should be that low, but history hasn't been on AMDs side in regard to high xx70 series prices.
www.newegg.com/p/pl?d=7700XT&Order=1.
A company can literally set MSRP at competitve XXX price and sign contracts with AIBs to sell at least 50% of base models at that price by offering them a bulk of GPU chips at slightly lower cost that allows AIBs to design cards to hit that XXX price. This is quite simple stuff to negotiate and agree. For this to happen, GPU chip designer would need to decide that 2% lower margin is acceptable. Nvidia is not willing to do this, as their margin is ~74%, hence their "MSRP" comes across as ridiculously artifical and not achievable by AIBs. We see this with 5070Ti whereby only 2-3 models have this price.
In 3, 4, 6 months, if conditions change and another competitor lower prices, "MSRP" can simply be revisited with AIBs and changed where necessary. This is not a rocket science. This is capitalism that often has more ugly face and sometimes less ugly face.
Lisa Su is as perfect of a being as Kim Un Jong, at least according to some opinions.
Everything has been a complete letdown, and even some degree of my initial enthusiasm over intel's B580 (probably the best release this far) is evaporating courtesy of the driver overhead and the nowhere-to-be-found official pricetag.
All that's missing is the round of complete and utter garbage that I'm absolutely positive nvidia (and pretty sure AMD, too) will serve us come summer time on the 200-300 price range, to complete the pretty picture.
I have a 3070 mobile on my laptop and an RX580 on my desktop pc. I'll probably upgrade the desktop to intel's B570 for a ... relatively reasonably priced card, even with all the overpricing around. Absolutely no trust that either nvidia or AMD will release anything other than complete and utter overpriced trash, like 3050 and RX6400-level trash, for this generation's "entry level", whenever they do. I can't see them offering anything worth a syphilitic rat's ass at that pricerange.