Intel Graphics in an interview with PC Gamer on the sidelines of the 2022 IFA Berlin, claimed that the real-time ray tracing architecture of the Xe-HPG graphics architecture in the Arc A770 "Alchemist" graphics card is "competitive or better than" the NVIDIA GeForce RTX 3060, and that the company plans to launch the card at an attractive price-point, to grab a slice of the very top of the gaming graphics market bell-curve. The RTX 3060 is a very successful GPU, especially with graphics card prices on the chill, and AMD is already competing with its Radeon RX 6650 XT, which can be spotted at lower prices. The RTX 3060 has been in the crosshairs of Intel Graphics marketing, in recent performance reveals for the A770.
"When you have a title that is optimized for Intel, in the sense that it runs well on DX12, you're gonna get performance that's significantly above an [RTX] 3060," said Tom Petersen with Intel Graphics. "When you have a title that is optimized for Intel, in the sense that it runs well on DX12, you're gonna get performance that's significantly above an [RTX] 3060. And this is A750 compared to a 3060, so 17%, 14%, 10%. It's going to vary of course based on the title," he said. "We're going to be a little bit faster but depending on your game and depending on your settings, it's trading blows, and that's the A750. Obviously, A770 is going to be a little bit faster. So when you add in DX11, you're gonna see our performance is a little less trading blows, and we're kind of behind in some cases, ahead in some cases, but more losses than wins at DX11," he added. While Intel is still non-committal about a launch date, although it stated that the Arc A770 and A750 will launch with an attractive "introductory pricing."