NVIDIA's fresh faced GeForce RTX 4070 graphic card range has not been flying off shelves around the world, and Team Green could be pivoting their approach somewhat after receiving lower than expected sales figures via company reports. Their component suppliers have already mentioned that the entire GeForce RTX 40 family is on a comfortably steady production schedule - with no instructions received from HQ to up the ante. In the latest development this week, individuals with insider knowledge of factory schedules in China have claimed that NVIDIA has informed board partners (AICs) that output for the GeForce RTX 4070 line is getting paused for a month. The temporary cutoff in factory output will allow, they hope, for the currently sitting stock to get cleared out. A substantial surplus of GeForce RTX 4070 cards could disrupt distribution networks and overstock warehouses.

Industry watchdogs have theorized that NVIDIA's board partners are having a difficult time offloading their premium tier RTX 4070 custom cards onto paying customers. The Founders Edition and closer-to-reference models have sold quite respectable numbers according to early analyses, but more expensive options are considered to be too expensive by the customer base. There is apparent crossover in pricing with the fancier GeForce RTX 4070 Ti range, and a savvy buyer will tend toward superior silicon rather than a shiny cooling solution combined with a factory-issued overclock. A computer hardware retailer in the UK, Novatech, has chosen to cut the price of a Palit RTX 4070 Dual model by £40/$50, as reported yesterday. The asking price has since returned closer to RRP - at the time of writing it stands at £579.98.NVIDIA's official blurb from last week's press material states: "Introducing the GeForce RTX 4070, available April 13th, starting at $599. With all the advancements and benefits of the NVIDIA Ada Lovelace architecture, the GeForce RTX 4070 lets you max out your favorite games at 1440p."


The signing off summary indicates a target audience consisting of professional types and well-heeled scholars: "With the leading ray tracing performance of the Ada architecture, NVIDIA DLSS 3, Reflex, and a ton of other cutting edge tech, the GeForce RTX 4070 is a great max settings 1440p gaming GPU, and a perfect entry point GPU for creators, video editors, and STEM students."