Tuesday, May 16th 2023
MediaTek Could Integrate NVIDIA GPU Tech into Upcoming SoC
MediaTek is rumored to have partnered up with NVIDIA in a new joint effort to create graphically powerful mobile chipsets. DigiTimes Asia reports that the two fabless companies are collaborating on a flagship-level smartphone SoC that could arrive in early 2024. MediaTek is hoping that this tech union will help advance its application processors with AI enhancements and greater gaming functionalities. Insider sources also claim that the partnership extends to the development of WOA (Windows on Arm) platform products for notebook applications.
DigiTimes believes that NVIDIA is seeking new market scope - outside of its normal staple of gaming and enterprise GPUs - opportunities within the smartphone and notebook market are part of an overall expansion strategy, including the teaming up with MediaTek. Arch rival AMD has been working with Samsung for a number of years on RDNA-based "Xclipse" iGPUs, as featured in several existing and upcoming flagship Exynos mobile chipsets, and Team Green is seemingly interested in doing something similar. MediaTek is keen to expand its processor presence in the notebook world - its current offerings only target the entry-level segment - and the alliance with NVIDIA could result in forthcoming mid-range and high-end WOA platform products.
Source:
DigiTimes Asia
DigiTimes believes that NVIDIA is seeking new market scope - outside of its normal staple of gaming and enterprise GPUs - opportunities within the smartphone and notebook market are part of an overall expansion strategy, including the teaming up with MediaTek. Arch rival AMD has been working with Samsung for a number of years on RDNA-based "Xclipse" iGPUs, as featured in several existing and upcoming flagship Exynos mobile chipsets, and Team Green is seemingly interested in doing something similar. MediaTek is keen to expand its processor presence in the notebook world - its current offerings only target the entry-level segment - and the alliance with NVIDIA could result in forthcoming mid-range and high-end WOA platform products.
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This could mean troubles for Qualcomm.