Thursday, January 23rd 2025

AMD is Taking Time with Radeon RX 9000 to Optimize Software and FSR 4

When AMD announced its upcoming Radeon RX 9000 series of GPUs based on RDNA 4 IP, we expected the general availability to follow soon after the CES announcement. However, it turns out that AMD has scheduled its Radeon RX 9000 series availability for March, as the company is allegedly optimizing the software stack and its FidelityFX Super Resolution 4 (FSR 4) for a butter smooth user experience. In a response on X to Hardware Unboxed, AMD's David McAfee shared, "I really appreciate the excitement for RDNA 4. We are focused on ensuring we deliver a great set of products with Radeon 9000 series. We are taking a little extra time to optimize the software stack for maximum performance and enable more FSR 4 titles. We also have a wide range of partners launching Radeon 9000 series cards, and while some have started building initial inventory at retailers, you should expect many more partner cards available at launch."

AMD is taking its RDNA 4 launch more cautiously than before, as it now faces a significant problem with NVIDIA and its waste portfolio of software optimization and AI-enhanced visualization tools. The FSR 4 introduces a new machine learning (ML) based upscaling component to handle Super Resolution. This will be paired with Frame Generation and an updated Anti-Lag 2 to make up the FSR 4 feature set. Optimizing this is the number one priority, and AMD plans to get more games on FSR 4 so gamers experience out-of-the-box support.
Source: David McAfee
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185 Comments on AMD is Taking Time with Radeon RX 9000 to Optimize Software and FSR 4

#26
Chomiq
Desperate to make them look better than existing 7000 gen cards?
Posted on Reply
#27
dj-electric
It really feels like we are fast approaching a point of no return for Radeon in its effort to claw back market share.
It seems like even if the RX 9070 XT came out with RX 7900 XT performance and a 599 USD price tag, besides the internet niche of hardcore uses who carried team red since about 2014, not much is going to change in market perception.

Store owner friends are already telling me their avg customer is willing to pay 20% extra for an NVIDIA product even if of equal or slightly slower performance metrics.
This is not good.
Posted on Reply
#28
Zazigalka
Good I say, on condition that FSR4 really delivers. If not, then it's just a pointless wait
Posted on Reply
#29
CyberPomPom
a significant problem with NVIDIA and its waste portfolio of software optimization and AI-enhanced visualization tools
I know DLSS as a replacement to game optimization is not liked that much but I wouldn't call it waste. Seems harsh :D
Posted on Reply
#30
Assimilator
If this means that for the first time in forever, multi-monitor power consumption by a new AMD GPU family won't be broken at launch, I'd honestly say it's worth the wait. I rather suspect however that it is something more concerning.
ZoneDymoDid Nvidia not claim they dont compete on price?
NVIDIA doesn't compete on anything, because they're the ones setting the direction and pace of the market. Other companies are competing with them - or rather, trying to.

If you don't believe me, try naming a single original graphics feature that AMD or Intel has released in the last half-decade. I'll bet you can't, and that's because the only features those companies have released are copies of what NVIDIA pioneered.
Posted on Reply
#31
Vya Domus
londisteDid AMD get THAT scared of Nvidia's multi-frame generation?
Scared of what exactly, it's a powerful marketing tool but other than that it's an almost useless feature that they can use in their marketing material to do the "from 12 fps to 346823fps WOW" thing but they were already doing that, so scared of what ?
Posted on Reply
#32
dj-electric
AssimilatorIf you don't believe me, try naming a single original graphics feature that AMD or Intel has released in the last half-decade. I'll bet you can't, and that's because the only features those companies have released are copies of what NVIDIA pioneered.
To give somewhat of a credit here to Intel, they did come out with HEVC 10bit 4:2:2 support first for their dGPUs, which if you are a videographer in today's market is big big news.
They also came out with a really cool pixel-graphics scaling technology for emulated and retro inspired games.
Vya DomusScared of what exactly, it's a powerful marketing tool but other than that it's an almost useless feature that they can use in their marketing material to do the "from 12 fps to 346823fps WOW" thing but they were already doing that, so scared of what ?
RDNA4 is built on the premise of enhance FSR features and RayTracing, nearly solely. "Scared" might not be the best word here. "Worried of being left entirely behind on popular features" might be the correct description behind RDNA4's entire design philosophy at this point. The usefulness of FrameGen and multi-frameGen can be argued, but its effect on the market really cannot be.

When you are able to cram in a large basketball court with thousands of people, while thousands wait outside hoping to get in just for a CEO to announce a few graphics cards, you get to understand the tremendous market effect and stronghold NVIDIA and its features have on this market.
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#33
Denver
ChomiqDesperate to make them look better than existing 7000 gen cards?
100% sure that 9xxx are already better than the mid-end RDNA3 models they will replace.

Features? AMD basically created half of the rendering techniques used today, as well as kick-starting the creation of low-level APIs, in addition to developing HBM that Nvidia uses so happily. Nvidia has always tried to control the market with proprietary technologies, that's all they've ever done, just look back.
Posted on Reply
#34
londiste
Vya DomusScared of what exactly, it's a powerful marketing tool but other than that it's an almost useless feature that they can use in their marketing material to do the "from 12 fps to 346823fps WOW" thing but they were already doing that, so scared of what ?
Looking at yours and others reaction it does seem that I really should have put an /s to the end of my post.

The AMD guy clearly writes:
taking a little extra time to optimize the software stack for maximum performance and enable more FSR 4 titles.
So if what he writes is taken at face value the alternative is that they were going to release half-assed products in the first place :D
Posted on Reply
#35
Zazigalka
If this is better than 7900xt perf/price and fsr4 delivers results comparable to dlss4 (transformer model) purely in terms of upscaled image quality/stablity, then it's well worth the wait.
Posted on Reply
#36
Vya Domus
dj-electricWorried of being left entirely behind on popular features" might be the correct description
You don't understand, Nvidia already has a stronghold on the 10000X FPS marketing meme, so be left behind compared to what because they've been doing this for years.
Posted on Reply
#37
Bomby569
what a bunch of BS, they have pissed retailers, that i'm sure they will have to compensate, that already have and paid for the cards, their plan was never to release this in March, stop lying. And i doubt they will fix anything in 2 months.
Panic, damage control, lost their shit when they saw the 5070 pricing, and the AI claims from Nvidia.
Posted on Reply
#38
Vya Domus
londisteThe AMD guy clearly writes
Doesn't answer what AMD should be scared of.
Posted on Reply
#39
dj-electric
Vya DomusYou don't understand, Nvidia already has a stronghold on the 10000X FPS marketing meme, so be left behind compared to what because they've been doing this for years.
This is a freeform "meh idc" answer to something that's very real to AMD. The appearance of better FSR features such as cleaner AI upsampling, improved AFMF and other FSR related features comes as a response to request both from users and from higher ups to make sure these supporting cast of features to raw raster remains an important point of sale for products

Downplaying the significance of all of these for the purpose of memes is unintentionally collaterally downplaying FSR3 and FSR4's features to the very same degree. This is stuff AMD cares about equally as much.
Posted on Reply
#40
PaddieMayne
RaresThis "sick" strategy chosen by AMD will only bring them harm. They will lose even the last 10% they still hold in the market. I don't believe the story about optimizing the drivers. I think their product is just bad.
Why? Where's the 10% going?
As it won't be to nvidia 5000 series as there will be no stock and what stock there is will be heavily cost inflated....I seriously expect to see $1000 5070....when there released....

That 10% will be like me and just wait....if they have any sense.
Posted on Reply
#41
Vya Domus
dj-electricThe appearance of better FSR features such as cleaner AI upsampling, improved AFMF and other FSR related features comes as a response to request both from users and from higher ups to make sure these supporting cast of features to raw raster remains an important point of sale for products
In what world would a consumer who has been convinced by Nvidia's marketing for years would now be convinced of AMD's marketing ? So why does this matter ?
Posted on Reply
#42
Bomby569

Why am I getting a sponsored post on Reddit that says I can 'play right now' with the RX 9000 series when the launch is planned for March?

Amd/comments/1i7ytgs
:roll::D:roll:
Posted on Reply
#43
Rightness_1
Vayra86Not that I know of... the only corrections I've seen from Nvidia are when they refresh one or more GPUs, and even then, its rare.
Do you think nv would ever reduce their prices because of competition? I just don't think it's in their DNA today.
Posted on Reply
#44
Zazigalka
Bomby569what a bunch of BS, they have pissed retailers,
yeah, this is where they'll lose the most. the trust.
Bomby569their plan was never to release this in March, stop lying.
yup, clear as day. there is no masterplan, there is never really any masterplan, othar than theeir fans' wishful thinking.
Bomby569And i doubt they will fix anything in 2 months.
they might.
Bomby569Panic, damage control, lost their shit when they saw the 5070 pricing
we don't know that until we see performance
Bomby569and the AI claims from Nvidia.
that's the last thing they really should bother themselves with. unless they know what nvidia has with dlss4 transformer model will make fsr4 in its current state just as bad in comparison as it has been up till now. or maybe they're working to put fsr4 into more games, the support has always been quite lackluster.
Posted on Reply
#45
Jtuck9
Bomby569

Why am I getting a sponsored post on Reddit that says I can 'play right now' with the RX 9000 series when the launch is planned for March?

Amd/comments/1i7ytgs
:roll::D:roll:
Aren't you having fun?!
Posted on Reply
#46
Zazigalka
Rightness_1Do you think nv would ever reduce their prices because of competition? I just don't think it's in their DNA today.
you think they'd sell ga102-based 3080 if it wasn't for 6800xt being so good at $650 ?
Posted on Reply
#47
dia6olo
RaresThis "sick" strategy chosen by AMD will only bring them harm. They will lose even the last 10% they still hold in the market. I don't believe the story about optimizing the drivers. I think their product is just bad.
Personally I'm keen on waiting to see what the 9070 XT has to offer, mostly because these new Nvidia offerings are meh to me and nothing more than a refresh, ultimately I don't see any value in Nvidia's offerings, especially when you factor in that I see them as nothing more than a refresh.

With that in mind I am thinking along the lines of something to tie me over for 2 years or so, to me the Nvidia 5070 Ti is the best bang for buck from Nvidia but I can see the 9070 XT being a very good bang for buck offering so I'll wait.
(For the record, I do need something to tie me over because I very recently completed a new build which is still missing a GPU, or rather it's missing a "proper" GPU, it's currently running on a 9800X3D and a rather silly RTX 4060)
Posted on Reply
#48
dj-electric
Vya DomusIn what world would a consumer who has been convinced by Nvidia's marketing for years would now be convinced of AMD's marketing ? So why does this matter ?
This is about market conception. Not just about an NVIDIA user who now wants to buy AMD.
This serves many cases.

First, there is true merit in having new Radeon cards that promise "We also have framegen and nice quality AI upscaler" for any potential buyers that might take a leap of faith with AMD after only using NVIDIA GPUs in recent years. After all, according to sales statistics, NVIDIA's existing userbase is so large, that its just about nearly every PC gamer.

Secondly, why not "be convinced" if reviews in all mediums can actually convince them that the new set of features is of much nicer quality than before? Even recent coverages of FSR4 left users in a much better state regarding AMD's future of trying to compete against DLSS. If this stuff is good, and useful - it will drive sales from all parts of the market. AMD understands this, because otherwise FSR4 and RDNA4's "raster regression but feature advancement" product marketing strategy wouldn't exist.
Posted on Reply
#49
LittleBro
We are taking a little extra time to optimize the software stack for maximum performance and enable more FSR 4 titles.
A little extra time? Postponing Zen 5 launch by 2 weeks was a LITTLE extra time, not 2 months, FFS.

Totally unnecessary move. They might as well release cards now and make several iterations of driver updates later to extend FSR4 compatibility.
In no way this non-optimal drivers state would be such problem as when Intel Arc's were released, I mean Intel's GPUs had extreme issues (could not even launch some games).
Retailers will be seriously pissed. I must say I'm disappointed, too. This will backfire badly on them. Many gamers don't give a f* about FSR (including me).

Sometimes when I think AMD finally takes a good and wise decision, not short after I'm proved to be totally wrong.
Dear AMD, your marketing department sucks on all counts, let's just fire them already and redirect money from there to R&D.

God I'm disappointed. I really need new GPU so I can send my current extreme coil whiny P'o'S 7800XT to RMA ASAP, as ASRock recommended, and get refund or new piece to sell.
Posted on Reply
#50
Vya Domus
Zazigalkayou think they'd sell ga102-based 3080 if it wasn't for 6800xt being so good at $650 ?
30 series was launched before 6000 series dude.
dj-electricSecondly, why not "be convinced" if reviews in all mediums can actually convince them that the new set of features is of much nicer quality than before
Why would that matter if reviewers have already convinced people of the same thing for years.

"Nvidia upscaling good"
"AMD upscaling good"

Who do you think people are going to pick ?
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