Thursday, January 23rd 2025
AMD is Taking Time with Radeon RX 9000 to Optimize Software and FSR 4
When AMD announced its upcoming Radeon RX 9000 series of GPUs based on RDNA 4 IP, we expected the general availability to follow soon after the CES announcement. However, it turns out that AMD has scheduled its Radeon RX 9000 series availability for March, as the company is allegedly optimizing the software stack and its FidelityFX Super Resolution 4 (FSR 4) for a butter smooth user experience. In a response on X to Hardware Unboxed, AMD's David McAfee shared, "I really appreciate the excitement for RDNA 4. We are focused on ensuring we deliver a great set of products with Radeon 9000 series. We are taking a little extra time to optimize the software stack for maximum performance and enable more FSR 4 titles. We also have a wide range of partners launching Radeon 9000 series cards, and while some have started building initial inventory at retailers, you should expect many more partner cards available at launch."
AMD is taking its RDNA 4 launch more cautiously than before, as it now faces a significant problem with NVIDIA and its waste portfolio of software optimization and AI-enhanced visualization tools. The FSR 4 introduces a new machine learning (ML) based upscaling component to handle Super Resolution. This will be paired with Frame Generation and an updated Anti-Lag 2 to make up the FSR 4 feature set. Optimizing this is the number one priority, and AMD plans to get more games on FSR 4 so gamers experience out-of-the-box support.
Source:
David McAfee
AMD is taking its RDNA 4 launch more cautiously than before, as it now faces a significant problem with NVIDIA and its waste portfolio of software optimization and AI-enhanced visualization tools. The FSR 4 introduces a new machine learning (ML) based upscaling component to handle Super Resolution. This will be paired with Frame Generation and an updated Anti-Lag 2 to make up the FSR 4 feature set. Optimizing this is the number one priority, and AMD plans to get more games on FSR 4 so gamers experience out-of-the-box support.
185 Comments on AMD is Taking Time with Radeon RX 9000 to Optimize Software and FSR 4
THE
LAST
HALF
DECADE.
English, MotherF**er, do you read it?
Market share is nice, but selling a few more cards for extra profit never hurts. Let's not forget that companies live on profit, not market share.
Let's say 80% of people go for a 5070 instead of a 9070 XT. If you're Nvidia, your question is why couldn't it be 90%?
So what happens next is trying to score a much better reputation for a value proposition with a smart Radeon RX 9070 series product launch.
Now, AMD have failed before in this regard (hello $999 RX 7900 XTX and $899 RX 7900 XT) but now they are getting another fresh chance by internally delaying the cards. We know, I know they are delaying the cards because as an industry person myself, one of the AIBs told me that exactly 48 hours after confirming my shipping address for a sample.
This is a last minute play, and AMD is essentially going to use the strategy of "our AI performance and image tools are just as good, but look at how affordable and nice our products are in comparison".
Se Tu, this is really it.
and their pricing strategy is non existent, they are just waiting for Nvidia to react
you don't have anything close to your chest when your all strategy is waiting for whatever the other guy is doing and replicate it as best you can
seeing any kind of master plan strategy here is just unicorns and pink elephants.
They used GA102 because the previous 2080 was very anemic, it was barely faster than a 1080ti so they couldn't just release two duds in a row.We know the answer to that question, they know the answer, Nvidia knows the answer. This stuff is for posterity, nothing more.
Nvidia owns 90% of the market. AMD can't act like they can set a price on the 9070 XT on a whim, otherwise people will go "hahaha, no". No, they have to consider Nvidia with their pricing. There is no other way.
Edit: Besides, even if the 9070 XT released now, the vast majority wouldn't buy one before reading reviews of the 5070 as well, so what's the point?
yes! AMD could never do what Intel did and be praised for it, obviously the GPU Police™ wouldn't allow it, they have a bias against AMD
They know the prices of 50 series, they can predict how it will perform.
If at CES or shortly after they would come up and said "we have that and that card, here are the performance numbers, here are the prices, launch is in March" it would make them look a lot more professional.
Instead of coming up with that stupid "hey RDNA4 is coming, it will be great trust us", then showing the cards themselves at ces with no info, then even having FSR4 demo booth again with no one to talk about it, then having all the leaks from stores that they have cards already in stock and only after that accouncing in a X post no less that hey yeah it's coming in March.
It's simply bad way to prepare for a launch.
weird ass logic man
Graphics is now going trough a same rut, cpu's went trough before zen 2
Yhis is partially because AMD was practically dead for a decade.
Nvidia is making more money else where.
Mores law being dead and manufactureres no longer being able to cram more in their slab of silicon.
Game engines becoming so big and complex it requires more and more work to get those fully utilised and optimised.
Weird ass logic, man.It would also make them look like an easy target for Nvidia to do any adjustment before the 5070 launch if they wanted to.Yes we are. I just see both scenarios as a possibility.Yep, you're right. I should never underestimate the strength in herd mentality.
what others have don't change what you have, your strategy shouldn't be dictated by what others do -50usd, just release what you have and stop being a follower, that's what they have been doing for so long and got them from market leader to 10% market share
AMD shit won't be a better product in 2 months, it will just be the same shit but late to the market