Monday, June 10th 2024
Nightmare Fuel for Intel: Arm CEO Predicts Arm will Take Over 50% Windows PC Market-share by 2029
Arm CEO Rene Haas predicts that SoCs based on the Arm CPU machine architecture will beat x86 in the Windows PC space in the next 5 years (by 2029). Haas is bullish about the current crop of Arm SoCs striking the right balance of performance and power efficiency, along with just the right blend of on-chip acceleration for AI and graphics, to make serious gains in this market, which has traditionally been dominated by the x86 machine architecture, with chips from just two manufacturers—Intel and AMD. On the other hand, Arm has a vibrant ecosystem of SoC vendors. "Arm's market share in Windows - I think, truly, in the next five years, it could be better than 50%." Haas said, in an interview with Reuters.
Currently, Microsoft has an exclusive deal with Qualcomm to power Windows-on-Arm (WoA) Copilot+ AI PCs. Qualcomm's chip lineup spans the Snapdragon Elite X and Snapdragon Elite Plus. This exclusivity, however, could change, with a recent interview of Michael Dell and Jensen Huang hinting at NVIDIA working on a chip for the AI PC market. The writing is on the wall for Intel and AMD—they need to compete with Arm on its terms: to make leaner PC processors with the kinds of performance/Watt and chip costs that Arm SoCs offer to PC OEMs. Intel has taken a big step in this direction with its "Lunar Lake" processor, you can read all about the architecture here.
Source:
Electronics Weekly
Currently, Microsoft has an exclusive deal with Qualcomm to power Windows-on-Arm (WoA) Copilot+ AI PCs. Qualcomm's chip lineup spans the Snapdragon Elite X and Snapdragon Elite Plus. This exclusivity, however, could change, with a recent interview of Michael Dell and Jensen Huang hinting at NVIDIA working on a chip for the AI PC market. The writing is on the wall for Intel and AMD—they need to compete with Arm on its terms: to make leaner PC processors with the kinds of performance/Watt and chip costs that Arm SoCs offer to PC OEMs. Intel has taken a big step in this direction with its "Lunar Lake" processor, you can read all about the architecture here.
112 Comments on Nightmare Fuel for Intel: Arm CEO Predicts Arm will Take Over 50% Windows PC Market-share by 2029
I am obviously being extremely snarky here, but such predictions are usually based on providing the best optics for shareholders.
From where these Yellow press ideas come from?
They could however adopt the RISC-V arch, and fight Arm that way.
but yeah, this reads like shameless marketing/shareholder courting
It would be really good for everyone if the CISC arch is abandoned and forgotten once and for all.
And we haven't seen Nvidia yet entering the game. Nvidia could use it's power in GPUs to push the ARM platform to gamers and enthusiasts. Imagine, for example, RTX 7000 being faster or cheaper or both in an "optimized for RTX" ARM based platform from Nvidia. Many will be swapping to ARM to get all the performance of their highly performing and slightly less ridiculously expensive RTX 7090 for ARM, over the RTX 7090 for x86. I was saying for years that Nvidia is the company that could move people to ARM over x86. And Nvidia's position today in the gaming GPU market, combined with AMD's lack to be highly competitive in the hi end gaming market, does offer Nvidia the opportunity to become a company that sells the whole platform to the consumer, not just the GPU. I doubt Nvidia doesn't consider this.
Then we have Mediatek that can cover the cheaper models. Laptops that offer over 20 hours on battery with prices closer to $600 that the $1000 for the Qualcomm models.
There is huge support behind ARM this time and Apple already proved that moving from x86 to ARM, is not impossible.
Not to forget that the laptop market is much bigger than the desktop market and maybe that 50% by 2029 is not plain wishful thinking or marketing BS, but something that could be archived.
P.S. And of course no one stops AMD from making ARM SOCs and APUs.
Intel is likely aware of this, which is why they've come up with x86-S proposal (I do not think that will stick). Licensing x86 out might be Intel's salvation here, if they mean to keep this architecture around. However, it might be in Intel's interests to design ultra high performance ARM ISA-compatible cores in the future, somewhat like Apple Silicon but on steroids.
All in all, x86-64 CPUs ain't going anywhere, at least not for another 10 years or so. 2029 is boastful talk from the CEO at best, and delusional at worst, and would assume that ARM chips are already widespread in the PC landscape today, which couldn't be further from the truth. The usage of ARM in Mac is consequential to Apple's choice to unify hardware to strengthen their vertical integration and reduce reliance on third-party companies for their components, but for PC, the Snapdragon X Elite is still a no-show and the 7cx processors are found strictly in the ultra low cost PC segment (formerly netbooks) in some of the cheapest Compaq Presarios you can get today. In the past, AMD's Opteron ARM processors were some of the most commercially unsuccessful products the company has ever launched. Would be interesting how that would pan out today, though.
AMD:
Qualcomm:
intel:
Err, they can always continue to make 22 and 32nm products for lower performance devices.
Intel specifically has undervalued shares, because the company has extreme CapEx and has committed some blunders recently that have affected investor view, at least in the midst of the segment that understands the company's products. If I had to pick any of the 4 big tech stocks, the fourth being $NVDA, the one I'd buy right now is $INTC because it's in a low and it has the biggest growth potential behind NVIDIA (though $NVDA will be purchasable again after the 10-1 split occurs, can't spend $1280 in a single paper).
Intel's bonds with Dell are known for over 20 years and Intel having fabs means that it can secure a huge number of CPUs and chipsets that Dell needs. AMD can't do that.
Qualcomm is the stronger company in the ARM platform - ignoring Apple here - and also with too strong leverage in that platform, thanks also to their superior networking hardware. One of the reason's Nvidia stopped making SOCs for smartphones about 10 years ago - and this is very very funny - is because Qualcomm was using it's power and anticompetitive tactics against it's competitors, with Nvidia being one of those competitors. You can ask GlobalFoundries how good they are doing after dropping their plans for more advanced nodes, especially now that China is turning itself in the biggest... forest of fabs for older nodes.
The success RISC-V has had in adoption has nothing to do with anything related to ISA or architecture. RISC-V is free. This is their winning argument :)
Now, whether canceling the initiative altogether was a wise move is debatable. I remember couple of years ago Jim Keller explicitly called out AMD not investing into ARM server chips as short-sighted, which is an understandable point of view seeing where the industry is going.
Keller's prediction was like the prediction from 2000 that Linux will beat Windows. Way too early.
Imagine my shock /s
Why was that? And what solution does RISC-V have to compute as an alternative?
I don't believe Microsoft will get away with making each version worse than the last by then.
In fact it'll surprise me if the forced planned obsolescence requirements of Windows 11, doesn't get the ball rolling.
Only legacy x86 apps apps are keeping people on the ecosystem and they're slowing disappearing.
Take some most popular ARM platform, that is arguably raspberryPI... can you boot a PCIe video card? It it will take years, decades for something to budge there. PC definition is variety at core. You can have the hardware, but software will not catch up faster because something would look like a good idea.
Also don't put your eggs in one basket. I still cannot see why not to make low powered ARM devices. If the client wants we can do it, similar fashion Fuji did..
It is a power hog mainly because it deals with 512-bit operands. Longer registers, wider execution units. There are good use cases for AVX-512, the hardware implementation just was not there and the question became whether it is worth it. For these instructions to work the hardware implementation can be different. AMD started supporting AVX-512 in Zen4 by using two 256-bit floating pipes together and only in Zen5 by extending the length of floating point units.
What do you mean what solution does RISC-V have to compute as an alternative?
AVX-512 does not come from empty space. There was MMX, then there were versions of SSE and 3DNow!, then AVX, AVX2 and now AVX-512. Width of operations increased along with that as well. Aside from operations themselves also the amount of data being processed. IIRC SSE brought 128-bit, AVX2 256-bit (and heat issues in Haswell and Skylake), AVX-512 brought 512-bit. There are use cases - mostly related to multimedia - where SIMD and wider data processing is beneficial.
ARM isn't different either. There were SIMD, VFP (not SIMD but vector), Advanced SIMD/NEON extensions at one time or another. These are the successful ones that survived (or a version for them did). And these were not a standard functionality in ARM until some point (v8?). This type of operations are now being added to ARM proper (at a somewhat slower pace).
RISC-V will have to basically walk the same path once it starts to work with the same or similar data or algorithms. Wider operations, bigger units. At some point they cannot affort to keep on doing things by 64-bit chunks when competition does 2, 4 or 8 times wider (for example see what AMD did with AVX2 and AVX-512 support - initially made do with smaller units and used 2 of them to do the operation but then made the units bigger in the next iteration). Whether that will end up with more complex operations is an interesting topic and we will have to see. In theory they can keep the hardware simple but that will only move the same complexity to software.