AMD Looks to Keep Performance, Efficiency Gains Momentum With Zen 4, RDNA 3, and Commitment to Threadripper
AMD's Executive Vice President Rick Bergman in an interview with The Street shed some light on the company's future plans for Zen 4 and RDNA 3, even as we are still reeling from (or coming in to) Zen 3 and RDNA 2's launches. Speaking on RDNA 3, Rick Bergman mentioned the company's commitment to achieve the same 50% performance-per-watt increase they achieved with RDNA 2, and had some interesting takes on the matter of why this is actually one of the most important metrics:
Rick BergmanIt just matters so much in many ways, because if your power is too high -- as we've seen from our competitors -- suddenly our potential users have to buy bigger power supplies, very advanced cooling solutions. And in a lot of ways, very importantly, it actually drives the [bill of materials] of the board up substantially. This is a desktop perspective. And invariably, that either means the retail price comes up, or your GPU cost has to come down. We focused on that for RDNA 2. It's a big focus on RDNA 3 as well.